Pastorino on Farming as the Ultimate Small Business [VIDEO]

by Monica Appelbe on October 14, 2010
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If you know Half Moon Bay, California, chances are you know the name Pastorino. Pastorino Farm is a 60 year old, family-run nursery that sits on a whopping 18 acres of land in the famous coastal town.

Stan Pastorino, a third-generation Pastorino farmer, runs the operation alongside his wife, Patty. At first built as a destination to buy fresh cut roses, the business has expanded to include organic produce (fun fact: Pastorino Farm is the only certified organic grower in the Half Moon Bay region) and rose plants for sale, a home and garden store, and rose maintenance services.

I had the opportunity to speak with Patty Pastorino and her mother Nancy Sausser about the challenges of local farming today and the success of her business, and here’s what they had to say:

Read on for more stories from our business visits in Half Moon Bay.

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