Marketing Articles

  • 2015_6_19-large-am-12_tips_for_turning_free_customers_to_paying_customers.png

    12 Steps for Turning Free Customers to Paying Customers

    by on June 22, 2015

    It may seem like “Mission: Impossible” to convince someone who was getting something for free to start paying for that same item or service. There are, however, many ways to convert that free trial user into a customer that pays for your product or service wil…

    Read » Views: 598
  • 2015_4_9-large-am-key_marketing_trends_for_2015.png

    Key Digital Marketing Trends for 2015

    by on June 17, 2015

    Every year, Econsultancy and Adobe publish a joint study that polls business professionals and asks what types of digital trends they see taking shape in the next year. Published in February, the Digital Trends report is a great resource for small business own…

    Read » Views: 850
  • 2015_4_9-large-am-how_to_calculate_the_lifetime_value_of_your_customers.png

    How to Calculate the Lifetime Value of Your Customers

    by on June 6, 2015

    No business can be successful without customers around to purchase its goods or services. Not all of a company’s customers, however, are created equal.

    Customer lifetime value (CLV), also known as user lifetime value (LTV), is a measure of the revenue a b…

    Read » Views: 545
  • google-3-iStock_000016206240XSmall

    4 Smart Ways to Get a Better Google Ranking Today

    by on September 3, 2014

    Google has fine-tuned its algorithms many times over the years, making it a challenge for businesses that rely on web search referrals to keep up. The truth is, unless you play by Google’s rules, you won’t achieve a top spot in the search engine results whi…

    Read » Views: 6,883
  • growth

    In the Trenches: Evolving With Our Clients

    by on August 13, 2014

    Our business here at Cranky Concierge continues to grow, and that brings all sorts of challenges with it. But we have to remember that our clients continue to grow as well. That creates challenges for them, and in some cases, we can help them tremendously.

    Read » Views: 3,132
  • Bird holding a hashtag

    How to Use Hashtags on Twitter and Other Social Networks

    by on August 6, 2014

    Any business navigating the world of social media marketing needs to know how to use hashtags.

    What is a hashtag? On Twitter, a hashtag (denoted by the # symbol) turns any word or group of words that directly follow it into a searchable link. This allows us…

    Read » Views: 7,865
  • cursor pointing at http www text in browser address bar

    Should You Buy a New Top-Level Domain Name for Your Business?

    by on August 6, 2014

    Now it’s easier than ever before to buy a branded URL for your business. With the Internet Corporation for Assigned Names and Numbers’ rollout of more than 1,400 themed domain extensions over the course of the year, you can now buy the website address of y…

    Read » Views: 6,312
  • Business - People in office working as team

    In the Trenches: Communicating How We Work More Clearly

    by on August 6, 2014

    We just had our annual Cranky Concierge get together in June, and as always, it was a lively couple of days. We came up with a laundry list of things we want to do better, and one of the bigger themes was around better communicating how our business works.

    Read » Views: 5,037