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Marketing has always been a challenge because it's a mix of art and science. If you don't get the numbers and measurements right, you're likely throwing money away.
Do you know what the difference between public relations and advertising is? Find out here and learn how to create an effective PR plan for your small business.
How do you turn a lead into a paying customer? There are many ways, such as focusing on value and creating a limited offer. Learn more about the 12 ways here.
If you're wondering where digital marketing is headed, look no further. Learn about geo-targeting, personalization and channel leveraging for 2015 and beyond.
How much are your customers worth to your business? Find out using customer lifetime value (CLV) equations. Then budget your marketing spend accordingly.
Finding your target market is a difficult yet necessary aspect of starting a business. Learn tips on how to perform market research and find your ideal customers.
Gift cards have proven to increase customer loyalty and impulse buys. Read about a success story, and see if they can work for your business.
Returning customers can have a huge impact on your revenue. Build a following with a customer-loyalty program, just like this L.A.-based small business.