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5 Ways New Business Owners Overspend on Marketing

Posted In MARKETING

Marketing has always been a challenge because it's a mix of art and science. If you don't get the numbers and measurements right, you're likely throwing money away.
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How to Create a PR Plan for New Businesses

Posted In MARKETING

Do you know what the difference between public relations and advertising is? Find out here and learn how to create an effective PR plan for your small business.
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12 Steps for Turning Free Customers to Paying Customers

Posted In MARKETING

How do you turn a lead into a paying customer? There are many ways, such as focusing on value and creating a limited offer. Learn more about the 12 ways here.
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Key Digital Marketing Trends for 2015

Posted In MARKETING

If you're wondering where digital marketing is headed, look no further. Learn about geo-targeting, personalization and channel leveraging for 2015 and beyond.
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How to Calculate the Lifetime Value of Your Customers

Posted In MARKETING

How much are your customers worth to your business? Find out using customer lifetime value (CLV) equations. Then budget your marketing spend accordingly.
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Essential Marketing Tips: How to Find Your Target Market

Posted In MARKETING

Finding your target market is a difficult yet necessary aspect of starting a business. Learn tips on how to perform market research and find your ideal customers.
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Santa Monica Restaurant Uses Gift Cards to Find a Niche and Build a Community

Posted In MARKETING

Gift cards have proven to increase customer loyalty and impulse buys. Read about a success story, and see if they can work for your business.
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Los Angeles Spa Pampers Returning Customers With Loyalty Program

Posted In MARKETING

Returning customers can have a huge impact on your revenue. Build a following with a customer-loyalty program, just like this L.A.-based small business.
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