10 Crafty Business Blogs Show How to Bolster a Brand
Websites like Etsy and Pinterest have been a boon to small businesses that sell handmade goods, and many craftspeople are bolstering their online presence by setting up their own blogs. Their posts give customers and fans insight into their creative processes, business challenges, and more.
Here’s a look at 10 of the best of these blogs (listed in alphabetical order), which serve as excellent examples of how to bolster a brand through blogging.
- OneCanoeTwo Letterpress: Founded by two childhood friends, Carrie Shryock and Beth Snyder, this Missouri-based stationery company fills its blog with inspirational photos and books, examples of its work, and musings on the creative community.
- Pansy Maiden: Laura Collins sews her cruelty-free bags in a studio in Medford, Mass. On her blog, she muses on topics like recycling materials and choosing fabrics for her bags. In fact, she recently asked her readers to vote on her spring floral prints.
- City Stitching: Los Angeles-based pattern designer and sewing teacher Christine Haynes posts gorgeous color photos for inspiration, plus announcements about her sewing classes and recaps of the craft events she attends.
- Close2MyArt: Vancouver, Wash.-based artist Michelle Allen posts quick vignettes from her studio and life, as well as images of her colorful and whimsical artwork, which she sells through Etsy and her own website.
- CraftyPod: Crafty podcaster and indie publisher Diane Gilleland explores the intersection of art and commerce on her blog, which includes book reviews, craft business resources, and more.
- Gather Here and Make Something: Virginia B. Johnson, Joe Barillaro, Noah Dubreuil, and Maggie Brown, founders of this Cambridge, Mass.-based fabric, yarn, and fibers shop (and sewing lounge), blog about in-store events, local crafters, and trends in the broader community.
- Laurie Cinotto Art and Craft: Self-proclaimed crafter and cat nerd Laura Cincotto is the author of a book on making paper flowers. The blog shows off her intricate paper flower creations in action and promotes her craft fair appearances.
- Oh My! Handmade Goodness: This online community of creative entrepreneurs specializes in handmade goods. Its blog profiles professional crafters across the country and features small-business tips based on a different theme each month. The March theme was “entrepreneur ethics.”
- To Boldly Fold: Melissa Chao and Mark Grambau, founders of handmade books and paper goods company To Boldly Fold, offer blog readers a glimpse into the world of craft fairs and showcase samples of Chao’s work.
- Yummy Goods: Jewelry-maker, artist, and fabric designer Melissa Averinos runs a gift shop on Cape Cod called Yummy Goods. She updates her blog with an eclectic combination of bold, colorful images and tell-it-like-it-is prose about her life as an artist and small-business owner.
Susan Johnston is a business writer for Intuit and is passionate about solving small business problems.