You’ve spent the last year developing your new product. You know it will be the hottest, greatest, most-sought-after offering on the marketplace if you can just get exposure to the buying public. But, you have the resources to do little more than set up a retail website and work the free social networking resources to within an inch of their lives to hopefully drive customers your way. You are not daunted, however, and you rev up your social networks and then … the customers are only a dribble, when you are hoping for a flood.
You seek guidance. You’ve been advised to attend a tradeshow to show off your goods. You respond that a tradeshow is out of your budget. The advice continues: Get your product into retail stores, better yet, Wal-Mart and Target. “Easier said than done” you say. You’ve realized that a lack of exposure to the world is not the issue, but a lack of exposure to buying customers when they are looking to buy is your barrier to success. You need access to established retail locations.
Retail Locations – Get Your Product in Front of Customers
Having your own product and brand is exciting. Building an online retail store is a great inexpensive way to start your product and brand on the road to success. For the cash strapped, free social network marketing are essential to building an awareness of and following for your brand. But, while Tweets and Facebook posts can connect your brand with a lot of people, they do not necessarily put your product in front of those people at a crucial moment in time – when the urge to buy something is tickling their wallets and when they have itchy trigger fingers eager to punch in a credit card security code to complete the purchase and send your product on its journey into their lives.
There is a reason why retail locations have been around for thousands of years – they offer a location where people who are looking to buy something can go with the knowledge that they will find what they are looking for. And with the appearance of retail locations came the advent of marketplaces where numerous retailers could gather to attract greater numbers of potential customers. Marketplaces have evolved many times over and have found a new home online, and they continue to be a wonderful resource to online retailers to get their offerings in front of the buying public.
You certainly have heard of the two leaders in the online marketplace space – Amazon and eBay. And, if you are reading this, you likely already have your products listed there. But, because these retail giants are, well, giant, your little known product may be getting lost in the shuffle and your exposure remains underdeveloped.
Luckily, you have more options to choose from that should help you gain some additional exposure to those all important customers who are ready to buy. Check out these 20 online marketplaces that you can get your product listed on today in addition to Amazon and eBay:
- Sears.com – the famous retail giant offers an online marketplace where you can list your products for sale.
- Buy.com – an expansive online marketplace that receives a lot of traffic.
- Newegg.com – the second largest online only retailer in the U.S. now has its own marketplace.
- Etsy.com – the largest online marketplace for handmade and vintage items.
- Pricefalls.com – a Dutch auction site that offers a fixed-price marketplace as well.
- Shoply.com – a free marketplace operating specifically with the small business owner in mind.
- SOCexchange.com – a fixed fee of $10 a year allows access to list at this marketplace.
- iOffer.com – a well-traveled commission based marketplace.
- eCrater.com – a free marketplace that offers customizable online stores to retailers.
- Bonanza.com – a sales commission based online marketplace with a social community theme.
- Blujay.com – a free classified marketplace that allows for unlimited ad postings.
- ArtFire.com – a free marketplace geared toward sellers of handmade products.
- Wigix.com – a self-billed online catalog of products that has a marketplace for sellers.
- Offeritem.com – a free marketplace that provides an online store and shopping cart to sellers.
- Shophandmade.com – like the name suggests, a marketplace geared toward sellers of handmade items.
- Zibbet.com – a fixed price marketplace for handmade goods, fine art, vintage items and crafting supplies.
- 3tailer.com – a marketplace that seeks to connect vendors with buyers in niche markets.
- Atomicmall.com – a marketplace that has both set price and auction options.
- Sell.com – a marketplace organized in a classified ad format.
- Xoole.com – a marketplace focusing on independent sellers.
Once you have picked the appropriate marketplaces to list your products, don’t forget to submit your products to Google so that they can be listed in the search tool’s Shopping results. These marketplaces will greatly increase your product’s opportunity for exposure and will send you well on your way to selling success.
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