Add Social Media to Your Customer Relationship Management Efforts
Do you use Twitter, Facebook, Pinterest, or other websites to stay in touch with your customers? If so, it’s more important than ever that you integrate social media capabilities into your CRM efforts. The emerging practice of social customer relationship management aims to engage your customers/clients and prospects in conversations that they lead or control, helping to nurture a trusted, transparent, and mutually beneficial connection.
Various new tools help small businesses try on social CRM for size. Here are some interesting and cost-effective options you might want to consider using:
Batchbook — Batchbook (pictured) helps small businesses “organize and disperse” customer information, such as each customer’s social media profile, online activities, and history with your company. All data is stored in the cloud, so it’s accessible from any internet-connected device. Price: $20 to $100 per month, with discounts for annual contracts.
BlueCamroo — This web-based software suite aims to be a one-stop shop for completing business tasks and accessing essential business data. BlueCamroo combines social and regular CRM, project management, team collaboration, customer support, task management, time tracking, billing, online payments, expense management, email marketing, and other tools in a single system. Price: $29 to $199 per month, with extra charges for more than 10 users, additional data storage, and user training.
GreenRope — GreenRope is essentially a computerized sales and marketing management tool with social media capabilities. It integrates diverse company performance data, simplifies comparisons between different versions of ads and other outreach messages, manages customer contact data, surveys prospects and customers, optimizes e-commerce activities, and much more. Price: $99 to $399 per month.
Nimble — Nimble offers simple yet broadly capable software that adds a powerful “social listening” component to the usual range of CRM activities. Nimble automatically finds and displays an individual’s or company’s profile on the popular social networks. This makes is easier for you to follow, get to know, and engage with any given prospect or customer -- the prime purpose of business activity within social media. Price: $15 per month per user.
Robert Moskowitz is a business writer for Intuit and is passionate about solving small business problems.