In the Trenches: Fighting the Business Lull with Dream Lists
As I mentioned last week, the holidays are the time when we ramp up our business, but that doesn't mean it's consistently running at full speed for an entire month. In fact, we do experience some of the biggest lulls of the year during this time, and that's why I started creating dream lists.
During the Thanksgiving weekend, things were very busy for us. With the exception of one client's flight which was delayed four hours because of a mechanical issue (we found him a better alternative that left two hours earlier), everything hummed along well. But we were still very busy. Now that it's the week after Thanksgiving, things grind to a halt.
Sure, Christmas is less than a month away, but many of those people have already booked their flights. We will start getting more sign-ups as we get closer to 12/25, but for now, people are just basking in the glow of an uneventful Thanksgiving and thinking about buying presents for friends and family. For this week only, things are slow.
I'm used to going a million miles an hour, so when I find myself presented with down time, I almost don't know what to do. That's why I've started creating dream lists. From time to time, I come up with ideas of things I'd like to do but then quickly realize I don't have the time to do them. Those ideas now get written down on a list of things I'd like to do someday. Sometimes it's on paper, other times in email, and more recently, I've found myself using Evernote. The idea here is that whenever I find myself with time on my hands, I can go to the list and start working on those ideas.
This time when I found business in a lull, I hit up my list and built a login portal for those clients who prepay for credits with us. Now those clients can check their balances without having to ask us directly what it is. Next time business is slow, well, I have plenty of projects to choose from. But without that list, I would probably just end up watching daytime court TV shows.