Marketing Articles

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    Tips for Spotting Fake Reviews of Your Business

    by on December 4, 2013

    Americans trust online reviews of products and businesses a lot.

    According to findings by Forrester Research, 70 percent of U.S. adults online take to heart the recommendations they get from friends and family members. What’s more, 55 percent value professi…

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    Is Email Marketing Still Relevant in the Age of Social Media?

    by on December 3, 2013

    With so many small businesses interacting directly with customers on social media sites like Twitter and Facebook, email can seem outdated as a marketing tool.

    But don’t write it off just yet. Email is still very relevant to business marketing. In fact, ema…

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    Entrepreneurs Share Clever Holiday Gift-Giving Tips

    by on November 26, 2013

    Looking for holiday gift ideas beyond generic fruit baskets or cookie tins, which your customers may appreciate but may not remember (or possibly even realize) you gave them?

    The Intuit Small Business Blog recently asked a few entrepreneurs to share their top…

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    How to Get Better Results From Google AdWords Campaigns

    by on November 25, 2013

    There’s a good reason that Google AdWords is popular with online marketers: It provides a highly effective means of driving new prospects to a company’s website and converting them into customers. Businesses make an average of $2 in revenue for every $…

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    9 Sales Tips From Dale Carnegie

    by on November 22, 2013

    What can the modern small-business owner learn from Dale Carnegie, a man who was born in 1888 and died in 1955? A lot, if you believe the many entrepreneurs, from MBA students to Fortune 500 CEOs, who still read his most famous book, How to Win Friends and In…

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    How to Build Relationships With Your Customers Via Social Media

    by on November 21, 2013

    Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their like…

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    Do You and Your Business Need a Publicist?

    by on November 21, 2013

    When you’re hosting an event, launching a new product, or intentionally calling attention to your business in some other way, it’s tempting to skip paying a publicist to get media coverage. After all, writing a press release isn’t that hard, and hiring an exp…

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    Creating a Smart Returns Policy

    by on November 19, 2013

    From wholesale giant Costco to clothing retailer L.L. Bean, corporate America has trained consumers to expect wide-open store policies that offer few, if any, impediments to returning items in exchange for their money back.

    Many small businesses, however, lac…

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