Marketing Articles

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    How to Get Better Results From Google AdWords Campaigns

    by on November 25, 2013

    There’s a good reason that Google AdWords is popular with online marketers: It provides a highly effective means of driving new prospects to a company’s website and converting them into customers. Businesses make an average of $2 in revenue for every $…

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    9 Sales Tips From Dale Carnegie

    by on November 22, 2013

    What can the modern small-business owner learn from Dale Carnegie, a man who was born in 1888 and died in 1955? A lot, if you believe the many entrepreneurs, from MBA students to Fortune 500 CEOs, who still read his most famous book, How to Win Friends and In…

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    How to Build Relationships With Your Customers Via Social Media

    by on November 21, 2013

    Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their like…

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    Do You and Your Business Need a Publicist?

    by on November 21, 2013

    When you’re hosting an event, launching a new product, or intentionally calling attention to your business in some other way, it’s tempting to skip paying a publicist to get media coverage. After all, writing a press release isn’t that hard, and hiring an exp…

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    Creating a Smart Returns Policy

    by on November 19, 2013

    From wholesale giant Costco to clothing retailer L.L. Bean, corporate America has trained consumers to expect wide-open store policies that offer few, if any, impediments to returning items in exchange for their money back.

    Many small businesses, however, lac…

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    Expert Advice on Working With Big Businesses

    by on November 19, 2013

    If you’re hoping to cater to corporate giants as prime customers, be careful what you wish for: Although large contracts generally help you move more inventory and enable you to hire new employees, the increased business may not necessarily lead to higher pr…

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    6 Mistakes to Avoid in Content Marketing

    by on November 18, 2013

    Content marketing is one of the most effective small-business strategies for reaping the benefits of social networks. But it works only when your words, images, videos, and the like are both appealing and useful.

    Given the time, effort, and cost of developin…

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    How to Turn Your Customers Into Marketers

    by on November 18, 2013

    If you aren’t asking your loyal customers to get the word out about your products or services, you’re missing a free — and highly effective — marketing opportunity. With some gentle prodding, they could help you bring in more business by recommending y…

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