Marketing

Equity Finance–Generic
Newsletter
More in Marketing
istock_000024502440small.jpg

Why and How to Use Email Marketing

Posted in MARKETING

According to a recent survey, email marketing drives awareness, acquisition, retention and conversion. Get tips for how to use email marketing.
targeting

Digital Marketing Just Became More Small Business Friendly

Posted in MARKETING

Small-business owners are constantly looking for new ways to reach potential customers without wasting money on people who will likely never buy. Why dump a bunch of money into reaching men if you're primarily a women's cosmetics retailer, for example? Digital marketing allows you to more directly target your audience than print advertising does, though it’s [...]
money

In the Trenches: How to Spend on Marketing

Posted in MARKETING

We've been fortunate at Cranky Concierge that our growth has been almost entirely organic to date. But there will come a time where we need to start marketing ourselves. A conversation with a friend of mine this weekend got me thinking more about this. My friend is the chief financial officer of a company in a [...]
bad review

How to Build a Solid Online Reputation

Posted in MARKETING

Consumers trust online reviews just as much as personal recommendations, which makes monitoring and managing your online reputation crucial.
The next big thing coming soon

5 Steps to Building a Stellar Launch Page

Posted in MARKETING

A launch page can give you early exposure and help you start building your brand at a low cost. Learn how to create a viral launch page.
google-3-iStock_000016206240XSmall

4 Smart Ways to Get a Better Google Ranking Today

Posted in MARKETING

Google has fine-tuned its algorithms many times over the years, making it a challenge for businesses that rely on web search referrals to keep up. The truth is, unless you play by Google's rules, you won’t achieve a top spot in the search engine results which many companies rely on to make their website and blog profitable. [...]
business competition

5 Ways to Track Your Competition

Posted in MARKETING

Learn the five steps every small business can take to get a clear picture of what their competitors are up to. Understand your competitive landscape.
pinterest logo

Using the Latest Pinterest Tools to Generate Sales

Posted in MARKETING

Pinterest first appeared on the social media scene in 2010 as a place for users to curate or "pin" favorite images from the Internet. Users have embraced the concept and have already pinned more than 30 billion images. Pinterest is now positioning itself as more than just a place where recipes are swapped and designer [...]