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One of the hottest buzzwords in business right now is "Big Data." It seems everyone is talking about how companies large and small should be using big data to their advantage. But what exactly is it? In a nutshell, big data is a term we're using to define a volume of data that is so [...]
You need to promote your brand and your brand should have a very distinctive voice. Learn how to establish a brand voice for your business.
Brand recognition is key to growing your business. Your brand tells people who you are and what you do. Without a strong brand, you could get lost amidst all those other businesses competing for your customers. Building a brand takes time, consistency and commitment, but if you put in the effort, you can take your business to the next level. [...]
Affiliate marketing can complement and sometimes replace other methods of online marketing. Affiliate marketing is an inexpensive marketing strategy, making quality affiliates a highly sought after resource for online businesses. Advertisers value affiliates because affiliates make conducting business online much easier and less expensive. Affiliate marketing can be a win-win situation for advertisers and their [...]
You’ve spent the last year developing your new product. You know it will be the hottest, greatest, most-sought-after offering on the marketplace if you can just get exposure to the buying public. But, you have the resources to do little more than set up a retail website and work the free social networking resources to [...]
Surveys help measure attitudes toward your products and can assist with planning future products. Learn how to conduct market research surveys.
Whether you’re looking to launch a new business or expand your existing products and services, understanding market size is a crucial aspect of evaluating a company’s potential for future success. Market size refers to the number of potential buyers of a product or service in a given area. Determining your market size is a key part of the research stage of product development. When [...]
If you’re not paying for Facebook advertising, all that work you put into building a Facebook fan base on your company page is most likely not reaping the returns it once did. In 2012, Facebook said in a blog post that about 16 percent of a business’s fans saw its new content. “Organic reach” (the [...]