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5 Ways to Reuse Your Content Across Social Media Platforms

Posted In MARKETING

Social media doesn’t have to be a major time sink. You can boost your engagement with customers and prospects across channels simply by repurposing your original content. For example, let’s say you spend several hours writing a new post for your business’s blog. In it, you provide expert insights only you can offer, backed up [...]
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Groupon Launches DIY Deals for Local Merchants

Posted In MARKETING

Looking to attract a few of those 40 million U.S. consumers trolling for bargains on Groupon? The online-coupon giant on Feb. 10 launched a new self-service tool called DealBuilder that enables small businesses to put together their own deals. “We’ve always had a lot of demand from merchants reaching out to us wanting to run [...]
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Dan Antonelli on Building a Big Brand for Your Small Business

Posted In LEADERSHIP PROFILES

You deliver an excellent product or service, employ top-notch people, and have a good location. But business isn’t going as well as you’d hoped. Maybe it’s time to rethink your branding strategy. Don’t have one? You’re not alone. Few small businesses do, says Dan Antonelli, CEO of the ad agency Graphic D-Signs and author of [...]
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How Natural Language Processing in Search Impacts Small Businesses

Posted In MARKETING

Appearing near the top of search engine results used to be a largely keyword-driven affair: The more relevant your website’s content was to a given term, the higher it ranked for said term. Not anymore. Search algorithms used by the likes of Google Now, Google Glass, and Apple's Siri now allow for queries phrased naturally, as in [...]
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New Domain Names Offer Opportunities and Pitfalls

Posted In MARKETING

Didn’t get the .com, .net, or .info URL you wanted for your company’s website? Nearly half of U.S. small-business owners say they’re dissatisfied with their internet addresses, and slightly more than that say they’ve lost business because they didn’t get their first choice in a generic top-level domain name, a national survey shows. If you’re [...]
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Become a Go-To Customer Resource to Increase Sales

Posted In MARKETING

Want to attract more customers? It may be time to scale back on promotions and take a hard look at what you’re providing potential clients. “Success in today’s economy means creating relationships that last through the good and the tough times,” says Kevin Canning, president of PearlsOfJoy.com, an online jewelry retailer. Those relationships often begin [...]
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Ted Rubin on Creating a Social Media Strategy and Brand Evangelists

Posted In MARKETING

Ted Rubin has been influencing the online world since 1997. Back then, he worked with Seth Godin at the direct-marketing firm Yoyodyne, which was later acquired by Yahoo. Rubin now runs his own show as a social marketing strategist, keynote speaker, and brand evangelist. “I believe the key to continued success for any brand, retailer, or etailer [...]
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How to Segment Your Email List

Posted In MARKETING

Gone are the days of sending an email blast to your entire list of subscribers. No matter what the size of your audience or customer base is, you could benefit from dividing it into smaller groups. Segmentation enables you to test and send targeted messages and get optimal results from your email marketing efforts. Here [...]
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