More in Marketing
According to a recent survey, email marketing drives awareness, acquisition, retention and conversion. Get tips for how to use email marketing.
Small-business owners are constantly looking for new ways to reach potential customers without wasting money on people who will likely never buy. Why dump a bunch of money into reaching men if you're primarily a women's cosmetics retailer, for example? Digital marketing allows you to more directly target your audience than print advertising does, though it’s [...]
We've been fortunate at Cranky Concierge that our growth has been almost entirely organic to date. But there will come a time where we need to start marketing ourselves. A conversation with a friend of mine this weekend got me thinking more about this. My friend is the chief financial officer of a company in a [...]
Consumers trust online reviews just as much as personal recommendations, which makes monitoring and managing your online reputation crucial.
A launch page can give you early exposure and help you start building your brand at a low cost. Learn how to create a viral launch page.
Google has fine-tuned its algorithms many times over the years, making it a challenge for businesses that rely on web search referrals to keep up. The truth is, unless you play by Google's rules, you won’t achieve a top spot in the search engine results which many companies rely on to make their website and blog profitable. [...]
Learn the five steps every small business can take to get a clear picture of what their competitors are up to. Understand your competitive landscape.
Pinterest first appeared on the social media scene in 2010 as a place for users to curate or "pin" favorite images from the Internet. Users have embraced the concept and have already pinned more than 30 billion images. Pinterest is now positioning itself as more than just a place where recipes are swapped and designer [...]