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The 3 Myths of Free Website Traffic and What to Do About It

Posted in MARKETING

For online businesses, the promise of driving website traffic for free can be enticing. But these "free" services often come at a hidden price.
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Why and How to Use Email Marketing

Posted in MARKETING

According to a recent survey, email marketing drives awareness, acquisition, retention and conversion. Get tips for how to use email marketing.
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Digital Marketing Just Became More Small Business Friendly

Posted in MARKETING

Small-business owners are constantly looking for new ways to reach potential customers without wasting money on people who will likely never buy. Why dump a bunch of money into reaching men if you're primarily a women's cosmetics retailer, for example? Digital marketing allows you to more directly target your audience than print advertising does, though it’s [...]
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In the Trenches: How to Spend on Marketing

Posted in MARKETING

We've been fortunate at Cranky Concierge that our growth has been almost entirely organic to date. But there will come a time where we need to start marketing ourselves. A conversation with a friend of mine this weekend got me thinking more about this. My friend is the chief financial officer of a company in a [...]
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How to Build a Solid Online Reputation

Posted in MARKETING

Consumers trust online reviews just as much as personal recommendations, which makes monitoring and managing your online reputation crucial.
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5 Steps to Building a Stellar Launch Page

Posted in MARKETING

A launch page can give you early exposure and help you start building your brand at a low cost. Learn how to create a viral launch page.
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4 Smart Ways to Get a Better Google Ranking Today

Posted in MARKETING

Google has fine-tuned its algorithms many times over the years, making it a challenge for businesses that rely on web search referrals to keep up. The truth is, unless you play by Google's rules, you won’t achieve a top spot in the search engine results which many companies rely on to make their website and blog profitable. [...]
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5 Ways to Track Your Competition

Posted in MARKETING

Learn the five steps every small business can take to get a clear picture of what their competitors are up to. Understand your competitive landscape.