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We just had our annual Cranky Concierge get together in June, and as always, it was a lively couple of days. We came up with a laundry list of things we want to do better, and one of the bigger themes was around better communicating how our business works. Oh sure, our clients usually know [...]
With modern technology and instant-response social media, customers now require instant gratification. Get five tips for marketing in today's world.
These days, having a website isn’t enough. Online collaboration, content sharing and content generation have proved essential for generating customer attention and increasing brand awareness. Content marketing is considered an inbound marketing tactic because it attracts customers to your brand through interesting and desirable content. In contrast, outbound marketing tactics – in-home and out-of-home advertising, direct mail, telemarketing, radio spots, [...]
When you’re selling a product, it might feel like marketing comes easy. You create a campaign around what a product can do for its customers, execute it, and the product sells itself. But when you run a service-based business, selling the service requires a different approach. Instead of marketing product features, you have to market [...]
The world of online searching is huge; in fact, Google states that the World Wide Web contains over 60 trillion pages and counting, as of October 2013. For companies and individuals, the primary goal of search engine optimization (SEO) is to populate their webpages with targeted keywords to drive visitors to a specific site. Online users type these keywords [...]
So you have an awesome business idea, but your company needs an equally awesome name. Your business name is often the first aspect of your company that people are introduced to, and it has the power to drive customers directly to your doorstep or away to competitors. You should only pick a business name once; changing [...]
Learn how to focus on dominating your local market to gain the confidence and revenue to tackle bigger markets. Learn more about local marketing.
If you’ve decided to try your hand at online marketing but are new to the internet advertising space, be prepared for a bit of culture shock. When starting your journey, you will stumble upon a lot of terms that may be unfamiliar to you. While this list is by no means comprehensive, it will help [...]