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The world of online searching is huge; in fact, Google states that the World Wide Web contains over 60 trillion pages and counting, as of October 2013. For companies and individuals, the primary goal of search engine optimization (SEO) is to populate their webpages with targeted keywords to drive visitors to a specific site. Online users type these keywords [...]
So you have an awesome business idea, but your company needs an equally awesome name. Your business name is often the first aspect of your company that people are introduced to, and it has the power to drive customers directly to your doorstep or away to competitors. You should only pick a business name once; changing [...]
Learn how to focus on dominating your local market to gain the confidence and revenue to tackle bigger markets. Learn more about local marketing.
If you’ve decided to try your hand at online marketing but are new to the internet advertising space, be prepared for a bit of culture shock. When starting your journey, you will stumble upon a lot of terms that may be unfamiliar to you. While this list is by no means comprehensive, it will help [...]
If you have a small business, you have a brand. How you build that brand can make or break your success. Learn about branding your small business.
One of the hottest buzzwords in business right now is "Big Data." It seems everyone is talking about how companies large and small should be using big data to their advantage. But what exactly is it? In a nutshell, big data is a term we're using to define a volume of data that is so [...]
You need to promote your brand and your brand should have a very distinctive voice. Learn how to establish a brand voice for your business.
Brand recognition is key to growing your business. Your brand tells people who you are and what you do. Without a strong brand, you could get lost amidst all those other businesses competing for your customers. Building a brand takes time, consistency and commitment, but if you put in the effort, you can take your business to the next level. [...]