Marketing Articles

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    How to Sell More of a High-Priced Product

    by on November 5, 2013

    When closing a sale, price is often a major consideration. In fact, it’s often the biggest factor when it comes to making a sale or losing a customer out the door. But plenty of businesses price their products very highly, and do quite well at selling them. In…

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    Using Google’s New Search Report to Drive Web Traffic

    by on November 4, 2013

    Are you using search-engine optimization and sponsored links to drive traffic to your company’s website? If so, Google has a new report for you.
    Small-business owners who have an AdWords and a Webmaster Tools account can now generate a paid & organic …

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    Business Building for Introverts

    by on November 4, 2013

    Social media dominates the news these days, with experts of all stripes offering glib advice on how to grow your business by becoming an online “star,” by putting yourself “out there,” and by “building relationships” with everyone you encounter.


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    How to Maximize Growth in Your Solo Operation

    by on November 1, 2013

    More than 70 percent of U.S. businesses are owned and operated by sole proprietors. These independent professionals — often freelancers, consultants, and contractors — essentially own and run the whole show themselves. They work alone to provide products …

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    Get Ready for Cyber Monday Now

    by on November 1, 2013

    The biggest online shopping day in U.S. retail history was Cyber Monday 2012, with sales that were 30 percent higher than the Monday after Thanksgiving in 2011, according to IBM’s Digital Analytics Benchmark [PDF].

    Here’s what online merchants nationwide …

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    7 Best Practices for Customer Satisfaction Surveys

    by on October 29, 2013

    Sure, you can glean snippets of what customers think about your business from social media. But why not ask them for more details in an online survey?

    Free tools like SurveyMonkey and FluidSurveys let you email questionnaires to people shortly after they do …

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    The 5 Worst Twitter Mistakes Businesses Have Ever Made

    by on October 28, 2013

    The cardinal rule of conducting business on social media is don’t embarrass your brand. It’s so easy to avoid, after all, given the ample opportunities for entrepreneurs to learn from big companies’ mistakes online.

    To help you avoid any missteps, here …

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    Get Your Business Ready for the Holiday Season

    by on October 25, 2013

    The holidays are a busy time for most small-business owners, and you don’t want to be caught unprepared. Plan ahead to ensure you can handle the seasonal rush (or slowdown) and perhaps enjoy some time off, too.

    Depending on your industry, here are six thin…

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