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Checklist for Choosing a Great Business Name

Posted in MARKETING

So you have an awesome business idea, but your company needs an equally awesome name. Your business name is often the first aspect of your company that people are introduced to, and it has the power to drive customers directly to your doorstep or away to competitors. You should only pick a business name once; changing [...]
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7 Tips for Improving Your Local Marketing

Posted in MARKETING

Learn how to focus on dominating your local market to gain the confidence and revenue to tackle bigger markets. Learn more about local marketing.
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Internet Marketing Terms You Should Know

Posted in MARKETING

If you’ve decided to try your hand at online marketing but are new to the internet advertising space, be prepared for a bit of culture shock. When starting your journey, you will stumble upon a lot of terms that may be unfamiliar to you. While this list is by no means comprehensive, it will help [...]
Branding Small Business

Why Branding Is Absolutely Critical for Small Business Success

Posted in MARKETING

If you have a small business, you have a brand. How you build that brand can make or break your success. Learn about branding your small business.
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What Is Big Data and Why Is It Important?

Posted in MARKETING

One of the hottest buzzwords in business right now is "Big Data." It seems everyone is talking about how companies large and small should be using big data to their advantage. But what exactly is it? In a nutshell, big data is a term we're using to define a volume of data that is so [...]
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How to Create a Brand “Voice”

Posted in MARKETING

You need to promote your brand and your brand should have a very distinctive voice. Learn how to establish a brand voice for your business.
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How to Build a Brand

Posted in MARKETING

Brand recognition is key to growing your business. Your brand tells people who you are and what you do. Without a strong brand, you could get lost amidst all those other businesses competing for your customers. Building a brand takes time, consistency and commitment, but if you put in the effort, you can take your business to the next level. [...]
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Why Advertisers Love Affiliates

Posted in MARKETING

Affiliate marketing can complement and sometimes replace other methods of online marketing. Affiliate marketing is an inexpensive marketing strategy, making quality affiliates a highly sought after resource for online businesses. Advertisers value affiliates because affiliates make conducting business online much easier and less expensive. Affiliate marketing can be a win-win situation for advertisers and their [...]