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How to Conduct Market Research With Surveys

Posted in MARKETING

Surveys help measure attitudes toward your products and can assist with planning future products. Learn how to conduct market research surveys.
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How to Evaluate Your Market Size

Posted in MARKETING

Whether you’re looking to launch a new business or expand your existing products and services, understanding market size is a crucial aspect of evaluating a company’s potential for future success. Market size refers to the number of potential buyers of a product or service in a given area. Determining your market size is a key part of the research stage of product development. When [...]
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Free Marketing on Facebook Is Dead. What Now?

Posted in MARKETING

If you’re not paying for Facebook advertising, all that work you put into building a Facebook fan base on your company page is most likely not reaping the returns it once did. In 2012, Facebook said in a blog post that about 16 percent of a business’s fans saw its new content. “Organic reach” (the [...]
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Ready to Rebrand? Entrepreneurs Share Lessons Learned

Posted in MARKETING

When your small business outgrows your original vision or your target market shifts, rebranding may be in order. But updating your image and messaging can be risky. So, how do you alter your approach without damaging your reputation or losing customers? Intuit Small Business Blog asked a few entrepreneurs who’ve successfully rebranded for tips on how [...]
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Social Media: Keeping Up With the Competition

Posted in MARKETING

You want to keep tabs on your competitors’ social media activity, but staying on top of your own online initiatives and overall presence is already a time-consuming chore. How can you possibly manage to do both? By using an inexpensive tracking tool like Mention, Quintly, or Perch. These web-based and mobile apps capture mentions of [...]
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Building Buzz: How to Spark Word-of-Mouth Marketing

Posted in MARKETING

Word-of-mouth advertising is 10 times more effective than a traditional ad, asserts Jonah Berger, a marketing professor and author of Contagious: Why Things Catch On. But, contrary to popular belief, less than 10 percent of those sought-after personal recommendations happen online. What makes people likely to talk about your business and share your digital content [...]
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4 Hints That Your Target Market Is Moving (And How to Follow It)

Posted in MARKETING

You identified your target audience when you drafted your business plan, but perhaps since then the market has shifted in ways you didn’t anticipate. In fact, the customers you originally sought may differ greatly from those you attract today. How do you know? Here are four clues your target audience has changed, along with some [...]
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6 Mobile Marketing Tips for Your Small Business

Posted in MARKETING

Nine out of 10 adults in the U.S. has a cell phone — and more than half of those devices are smartphones. The question isn’t whether you should adopt a mobile marketing strategy; it’s what are you doing to reach people who live and die by their mobile devices? Here are six tips for connecting [...]