Marketing Articles

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    Giveaways Bring Sweet Rewards to a Family Farmer

    by on November 7, 2013

    When Scott McKenzie (pictured) of Seaview Cranberries learned that the co-founder of Genki-Su Japanese Drinking Vinegars was looking for fruit purveyors near her home in Oregon, he thought his locally grown cranberries might interest her.

    Takako Shinjo’s m…

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    Why and How to Use Persona Marketing

    by on November 6, 2013

    You wouldn’t be in business without a clear understanding of your target audience. Persona marketing can help you draw a finer bead on prospective customers and become a more successful marketer.

    Persona marketing entails creating fictional yet fact-based p…

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    Anticipate and Overcome Barriers to Sales

    by on November 6, 2013

    What’s stopping you from selling more of your products or services?

    People typically decide against purchases based on price, perceived value (or lack thereof), and similar factors. So, we suspect that you and your sales team already have reasonable tactic…

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    How to Sell More of a High-Priced Product

    by on November 5, 2013

    When closing a sale, price is often a major consideration. In fact, it’s often the biggest factor when it comes to making a sale or losing a customer out the door. But plenty of businesses price their products very highly, and do quite well at selling them. In…

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    Using Google’s New Search Report to Drive Web Traffic

    by on November 4, 2013

    Are you using search-engine optimization and sponsored links to drive traffic to your company’s website? If so, Google has a new report for you.
    Small-business owners who have an AdWords and a Webmaster Tools account can now generate a paid & organic …

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    Business Building for Introverts

    by on November 4, 2013

    Social media dominates the news these days, with experts of all stripes offering glib advice on how to grow your business by becoming an online “star,” by putting yourself “out there,” and by “building relationships” with everyone you encounter.

    B…

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    How to Maximize Growth in Your Solo Operation

    by on November 1, 2013

    More than 70 percent of U.S. businesses are owned and operated by sole proprietors. These independent professionals — often freelancers, consultants, and contractors — essentially own and run the whole show themselves. They work alone to provide products …

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    Get Ready for Cyber Monday Now

    by on November 1, 2013

    The biggest online shopping day in U.S. retail history was Cyber Monday 2012, with sales that were 30 percent higher than the Monday after Thanksgiving in 2011, according to IBM’s Digital Analytics Benchmark [PDF].

    Here’s what online merchants nationwide …

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