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4 Ways to Build Your Customer Base

Posted In MARKETING

Three out of four U.S. small businesses expect better sales in 2014, according to the latest monthly survey of CEOs [PDF] released by The Wall Street Journal and Vistage. Is that what you want for your company as well? A key way to sell more goods or services is to attract new clientele. Follow these [...]
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How Two Brothers Revived a Long-Defunct Family Business

Posted In BUSINESS PROFILES

When Andy and Charlie Nelson opened a business together in Tennessee, they decided not to start from scratch. Instead, the brothers resurrected a family distillery that had been closed since the state enacted prohibition laws in 1909. Their great-great-great grandfather, Charles Nelson, ran one of the nation’s first major distilleries from the 1860s until his [...]
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In the Trenches: Using My Business’s Blog Carefully

Posted In MARKETING

Since Cranky Concierge began in 2009, I have done very little paid advertising, mostly because I don’t think we need it. Instead, I’ve focused on using the self-built tools that I have at my disposal, particularly my blog, The Cranky Flier. Early on, I tried some targeted Google AdWords buys, but I quickly backed off. The [...]
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Struggling With Social Media? Focus on Facebook

Posted In MARKETING

Let’s not kid ourselves: Social media is neither “easy” nor “free” for most small-business owners. Sure, these online networks can be powerful, cost-effective tools, but social success requires time and honest engagement, not to mention a willingness to stay current on new sites and features. We wouldn’t blame you for wondering where, exactly, this time [...]
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Do You Need a New Social Media Strategy?

Posted In MARKETING

Teenagers, who spend more than $208 billion each year, are leaving Facebook in droves. This means that small-business owners who rely on the world’s most active social network to sell products or services to young customers may want to rethink their social media strategy. Daniel Miller, professor of material culture at University College London, is the [...]
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How to Improve Your Customer-Service Game in 2014

Posted In MARKETING

For all the time you spend developing and pricing your products or services, managing costs, and marketing your brand, how you treat customers can be the tipping point in driving your small business’s growth and profit. Here are five simple ways to improve your customer-service game in 2014. 1. Invest in listening posts. “Often, small [...]
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Is Tumblr Right for My Business?

Posted In MARKETING

Tumblr gets a bad rap. The micro-blogging platform tends to be thought of as the most unprofessional of social networks, so it often gets the side-eye glance from corporate types. Yet, although it’s true that Tumblr is where we go for spoilers of latest Sherlock episode or to enjoy an array of animated gifs, it can [...]
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5 Apps to Enhance Your Business’s Facebook Fan Page

Posted In MARKETING

Your business’s Facebook fan page can do a lot more than you may realize. By adding a variety of free and paid apps, you can make your page more interactive and engaging. Installing an app is easy. Here’s how: Go to your Facebook fan page. Click the arrow button to the right of your total [...]
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