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Mari Smith on Building Facebook Engagement for Small Businesses

Posted in LEADERSHIP PROFILES

Mari Smith, a Canadian-born Scot who currently lives in San Diego, is widely respected as a social media leader, particularly when it comes to Facebook. She’s the author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. She’s also one of the top 10 “social media power influencers,” according to [...]
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Barking Up the Right Tree: How PetFlow Went From Zero to $50 Million in 3 Years

Posted in BUSINESS PROFILES

Fifty million dollars worth of pet food is a lot of kibble to deliver. But that’s what PetFlow, a New York City-based startup, expects to do this year. Founded by veteran online marketing execs Joe Speiser and Alex Zhardanovsky, PetFlow brought in $1 million in revenue its first year and closed out 2013 with $39 [...]
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Cater to How Customers Communicate for Greater Marketing Success

Posted in MARKETING

Your customers obviously share an affinity for your business and its goods or services, but they differ in how they communicate. Their methods these days include texting, email, phone, and face-to-face networking. Understanding your customers’ styles and preferences — and aligning your marketing strategy accordingly — helps you foster stronger relationships and encourage greater sales. [...]
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How a Duo Turned a Food Blog Into a Niche Retail Business

Posted in BUSINESS PROFILES

It all started seven years ago with a chance meeting on Thanksgiving in an Oakland, Calif., kitchen. Yoko Kumano, who lived in Tokyo at the time, and Kayoko Akabori, who lived in New York City, decided to start a food blog together. “I knew I wanted to upload something every day, but I didn’t want [...]
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5 Ways to Reuse Your Content Across Social Media Platforms

Posted in MARKETING

Social media doesn’t have to be a major time sink. You can boost your engagement with customers and prospects across channels simply by repurposing your original content. For example, let’s say you spend several hours writing a new post for your business’s blog. In it, you provide expert insights only you can offer, backed up [...]
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Groupon Launches DIY Deals for Local Merchants

Posted in MARKETING

Looking to attract a few of those 40 million U.S. consumers trolling for bargains on Groupon? The online-coupon giant on Feb. 10 launched a new self-service tool called DealBuilder that enables small businesses to put together their own deals. “We’ve always had a lot of demand from merchants reaching out to us wanting to run [...]
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Dan Antonelli on Building a Big Brand for Your Small Business

Posted in LEADERSHIP PROFILES

You deliver an excellent product or service, employ top-notch people, and have a good location. But business isn’t going as well as you’d hoped. Maybe it’s time to rethink your branding strategy. Don’t have one? You’re not alone. Few small businesses do, says Dan Antonelli, CEO of the ad agency Graphic D-Signs and author of [...]
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How Natural Language Processing in Search Impacts Small Businesses

Posted in MARKETING

Appearing near the top of search engine results used to be a largely keyword-driven affair: The more relevant your website’s content was to a given term, the higher it ranked for said term. Not anymore. Search algorithms used by the likes of Google Now, Google Glass, and Apple's Siri now allow for queries phrased naturally, as in [...]