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Give Your Business a Facebook Face Lift

Posted In INFOGRAPHICS

There are more than one billion Facebook users around the world. Is your business set up to take advantage of this audience? Getting Facebook users to like your page is one thing, but turning them into engaged fans and advocates takes a little more effort. Check out the infographic below for practical tips on optimizing your [...]
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Content Marketing: 3 Tips for Effectively Using “Listicles”

Posted In MARKETING

The “listicle,” a slang term for content presented as a series of bullet points, steps, tips, facts, quotes, or pictures, is nothing new. Newspapers and magazines have been publishing Top 10 articles and similar fodder for ages. However, lately listmania seems to have overtaken digital media, too. Popular sites like BuzzFeed and Mashable are driving the [...]
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Using Guest Writers to Beef Up Your Blog

Posted In MARKETING

Experts predict that content marketing isn’t just a trend; it’s here to stay. Small-business owners who ignore its existence are missing big opportunities to connect with customers and keep them engaged. Don’t have time to write original blog posts as part of a content marketing strategy? Consider reaching out to guest bloggers who can provide [...]
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How Entrepreneurs Can Serve the Planet

Posted In GOING GREEN

Steve Strauss is a proponent of starting up businesses and uplifting people who live in poverty. The Portland, Ore.-based consultant merges his two passions in Planet Entrepreneur, a book he edited and co-wrote with 13 other members of the World Entrepreneurship Forum. Through case studies and real-life examples, the authors strive to inspire entrepreneurs to [...]
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Jason Miles Paints Instagram’s Big Picture for Small Businesses

Posted In LEADERSHIP PROFILES

As a huge social media fan, Jason Miles eagerly hopped onto Pinterest shortly after its launch in 2010. Nuggets of how he used the site to catapult Liberty Jane Clothing, the “doll couture” company he co-founded with his wife, to success appear in the 2012 book Pinterest Power: Market Your Business, Sell Your Product, and [...]
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Why Google+ Should Be a Core Part of Your Marketing Strategy in 2014

Posted In MARKETING

Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained importance in SEO rankings. If Google+ wasn’t a part of your marketing strategy in 2013, here are some compelling reasons to prioritize it in 2014. Rank Higher [...]
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Polish Your Personal LinkedIn Profile for the New Year

Posted In MARKETING

The beginning of a new year is an excellent time to reflect on your professional accomplishments of the past 12 months and update your personal LinkedIn profile accordingly. With 259 million members worldwide, LinkedIn offers a powerful tool for small-business owners. Entrepreneurs can use the social networking site to recruit employees, boost their small business, [...]
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7 Tools for Gathering Customer Feedback

Posted In MARKETING

Do you know what your customers really think about your company, products, services, or employees? You should make it a point to find out: 73 percent of consumers trust the recommendations of their friends or peers far more than most of your marketing messages, Forrester Research reports. The strong link between how highly customers rate [...]
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