on October 29, 2013
Sure, you can glean snippets of what customers think about your business from social media. But why not ask them for more details in an online survey?
Free tools like SurveyMonkey and FluidSurveys let you email questionnaires to people shortly after they do …Read » Views: 4,497
on October 28, 2013
The cardinal rule of conducting business on social media is don’t embarrass your brand. It’s so easy to avoid, after all, given the ample opportunities for entrepreneurs to learn from big companies’ mistakes online.
To help you avoid any missteps, here …Read » Views: 2,614
on October 25, 2013
The holidays are a busy time for most small-business owners, and you don’t want to be caught unprepared. Plan ahead to ensure you can handle the seasonal rush (or slowdown) and perhaps enjoy some time off, too.
Depending on your industry, here are six thin…Read » Views: 2,491
on October 24, 2013
Competing with larger corporations that have bigger budgets, more buying power, and deeper resources can be an ongoing challenge for small businesses. But sharing the story of who and what put your company on the map can give you a competitive advantage, e…Read » Views: 2,036
on October 23, 2013
“A picture is worth a thousand words” isn’t just an old adage: All sorts of psychological studies back it up.
Psychologist Jerome Bruner, a senior research fellow at New York University, once famously postulated that people remember only 10 percent of what…Read » Views: 2,348
on October 22, 2013
You may have a plan to invest in marketing and customer acquisition, but do you have a strategy for turning one-time buyers into repeat business?
If not, you’re missing a key opportunity to grow your enterprise. According to RetailCustomerExperience.com, 2…Read » Views: 2,208
on October 18, 2013
Tailoring your online marketing strategy to mobile users is no longer optional. Mobile internet use is projected to overtake desktop internet use in the coming year, according to research company Gartner. That means you need to adapt your marketing efforts to…Read » Views: 2,606
on October 18, 2013
Despite your size, industry, or number of years in business, your company’s viability rests upon your ability to keep your brand top of mind with existing customers while drawing in new ones.
Here are four simple marketing tactics you’re not using — but…Read » Views: 2,473