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6 Ways to Cultivate User-Generated Content

Posted In MARKETING

User-generated content — words and images provided by visitors to a website instead of its publisher — is an effective way to boost the SEO ranking of your company’s website. Requesting reviews of your products and services, answers to frequently-asked questions, and customer participation in company-sponsored contests encourage people to engage with your brand and [...]
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Using SEO Analytics Services to Boost Your Website Rankings

Posted In MARKETING

The field of search-engine optimization, or SEO, has changed dramatically in the past few years, thanks to Google’s algorithm updates. Today, the best way to increase your website’s ranking for specific keywords in search results is to publish high-quality content that drives backlinks from credible sources. Various SEO analysis services can help you track your [...]
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4 Customer-Relationship Management Systems for Small Businesses

Posted In MARKETING

Does your small business routinely seek customers for large projects? Does it sell particular products or solutions to clients on an ongoing basis? In either case, a customer-relationship management system may be an ideal way to keep track of your clients and prospects. In general, CRM software helps you track people’s contact information, correspondence with [...]
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How to Use ‘Schwag’ as a Marketing Tool

Posted In MARKETING

Giving away products that bear your company’s logo can effectively capture — and keep — people’s attention. Most consumers own about 10 promotional items, which they typically hang on to for six months, a far longer period of time than any other form of advertising, according to a global study by the Advertising Specialty Institute. [...]
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Tips for Boosting Post-Holiday Sales

Whether you did well during the holidays or are still recovering from an unfavorable season, you’ll need to be aggressive if you want to succeed early in 2014. “January retail sales figures are often dragged down by the post-holiday shopping ‘hangover,’” notes Marketplace’s Bob Moon. “Consumers are shopped out after the holidays, and, even though [...]
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In the Trenches: Celebrating Our Success

Posted In MARKETING

Running any small business can be grueling, but operating Cranky Concierge is particularly challenging. How so? First, we’re a 24/7 operation, because people are always traveling. We rarely get a break. Second, we tend to work with clients who are unhappy, mostly because they’re experiencing flight delays or reservation problems. Their frustration can take its [...]
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Using Handwritten Thank-You Notes to Distinguish Your Business

Posted In LEADERSHIP PROFILES

A personal touch can boost client loyalty, referrals, and overall business success. John Kralik’s story proves this: With everything going wrong in his life and his work, he decided to spend a year writing a thank-you note a day. Kralik wrote to everyone from his top clients to his barista at the coffee shop, taking [...]
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4 Guidelines to Follow When Offering Free Shipping to Customers

Posted In MARKETING

When it comes to shipping, the word “free” can be a deal maker. Eight in 10 Americans who bought an item this year that required shipping said shipping options — including free delivery — were an important factor in their overall shopping experience, according to a survey commissioned by Pitney Bowes and released in November. [...]
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