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New Domain Names Offer Opportunities and Pitfalls

Posted in MARKETING

Didn’t get the .com, .net, or .info URL you wanted for your company’s website? Nearly half of U.S. small-business owners say they’re dissatisfied with their internet addresses, and slightly more than that say they’ve lost business because they didn’t get their first choice in a generic top-level domain name, a national survey shows. If you’re [...]
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Become a Go-To Customer Resource to Increase Sales

Posted in MARKETING

Want to attract more customers? It may be time to scale back on promotions and take a hard look at what you’re providing potential clients. “Success in today’s economy means creating relationships that last through the good and the tough times,” says Kevin Canning, president of PearlsOfJoy.com, an online jewelry retailer. Those relationships often begin [...]
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Ted Rubin on Creating a Social Media Strategy and Brand Evangelists

Posted in MARKETING

Ted Rubin has been influencing the online world since 1997. Back then, he worked with Seth Godin at the direct-marketing firm Yoyodyne, which was later acquired by Yahoo. Rubin now runs his own show as a social marketing strategist, keynote speaker, and brand evangelist. “I believe the key to continued success for any brand, retailer, or etailer [...]
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How to Segment Your Email List

Posted in MARKETING

Gone are the days of sending an email blast to your entire list of subscribers. No matter what the size of your audience or customer base is, you could benefit from dividing it into smaller groups. Segmentation enables you to test and send targeted messages and get optimal results from your email marketing efforts. Here [...]
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4 Ways to Prepare for a Business Conference

Posted in MARKETING

Signing up for a professional conference can be exciting: New connections! Fresh ideas! Sage advice from experts! However, in order to benefit from all an event has to offer, you’ll want to do some prep work before attending. “Conferences can be powerful learning and business-building events if you are prepared to take advantage of the [...]
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How to Market Your Business Through Public Speaking

Posted in MARKETING

Nobody knows your business as well as you do, which makes you an expert in the field. Sharing what you know in a public forum can help you market your business, expand your network of contacts, and attract new customers. Here are things you can do before, during, and after a speaking gig that will [...]
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New Services Help Small Businesses Get Found Online

Posted in MARKETING

Google, Yahoo, Bing, Yelp, yada yada, ad infinitum. The task of optimizing your business's search results and updating your listings  with search engines, directories, and review sites to help people find you online may seem like a never-ending chore. A new service called Get Found, run by domain registrar GoDaddy, aims to solve that dilemma, especially when [...]
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Your 4-Point Facebook Ad-Tracking Strategy for 2014

Posted in MARKETING

Not too long ago, Facebook made some changes to its ad program. Its goal was to help businesses more effectively target their advertising campaigns and measure the results of their efforts. The updates, which enhanced the social network’s buying and reporting tools, let you use conversion tracking pixels to identify your goals and more effectively meet those [...]