Marketing Articles

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    4 Ways to Track a Marketing Campaign

    by on October 17, 2013

    You’re ready to blast out a series of promotions to boost business. Before taking action, consider setting up a system to monitor your efforts. By doing so, you’ll be able to see which one of your strategies best resonates with customers and generates the …

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    Reaching Customers Through Text Messaging

    by on October 17, 2013

    There’s something about a text message that commands our immediate attention. From the moment the phone buzzes or vibrates, we want to know who is texting us and what they have to say. And that is the selling point behind direct mobile marketing campaigns.

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    Geofencing: Targeted Mobile Strategies for Small Business

    by on October 16, 2013

    In marketing terms, geofencing is a method for targeting mobile users with advertisements. The GPS-based technology creates a virtual perimeter, or fence, around a specific business location and identifies users who are in proximity.

    Geofencing is particular…

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    Where Should Your Small Business Spend Its Marketing Dollars?

    by on October 14, 2013

    You’re ready to spend money to grow your business, but you aren’t sure where your marketing dollars will have the greatest impact. Intuit asked a few experts what small-business owners should invest in to get the most bang for their bucks.

    1. Website architec…

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    How to Apply Lean Startup Principles to Marketing

    by on October 14, 2013

    Startups must maximize every dollar, especially when additional investor funding is contingent on early success. Here’s how to apply the Lean Startup principles to your marketing efforts.

    1. Experiment, measure, repeat. The Lean Startup model emphasizes ex…

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    How to Get People to Read Your Email Newsletter

    by on October 11, 2013

    Is an email newsletter part of your small-business marketing arsenal?

    If not, Monika Jansen of Groupon Merchant Blog offers several compelling reasons to reconsider:

    Newsletters arrive in your customers’ email inboxes, where they at least have to look at…

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    Avoid These Common Grammatical Mistakes in Your Business Writing

    by on October 10, 2013

    Are you afraid to put anything in writing because you fear being cited by the grammar police?

    Proper English usage is essential when you’re marketing your company or your brand, but there is no reason to be afraid. If you correct even a few obvious errors b…

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    Inexpensive Ways to Leverage YouTube for Your Business

    by on October 10, 2013

    Have you been neglecting YouTube as a marketing vehicle? You shouldn’t.

    Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion unique monthly visitors and reaches more adults ages 18 to 34 than an…

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