Marketing Articles

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    Where Should Your Small Business Spend Its Marketing Dollars?

    by on October 14, 2013

    You’re ready to spend money to grow your business, but you aren’t sure where your marketing dollars will have the greatest impact. Intuit asked a few experts what small-business owners should invest in to get the most bang for their bucks.

    1. Website architec…

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    How to Apply Lean Startup Principles to Marketing

    by on October 14, 2013

    Startups must maximize every dollar, especially when additional investor funding is contingent on early success. Here’s how to apply the Lean Startup principles to your marketing efforts.

    1. Experiment, measure, repeat. The Lean Startup model emphasizes ex…

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    How to Get People to Read Your Email Newsletter

    by on October 11, 2013

    Is an email newsletter part of your small-business marketing arsenal?

    If not, Monika Jansen of Groupon Merchant Blog offers several compelling reasons to reconsider:

    Newsletters arrive in your customers’ email inboxes, where they at least have to look at…

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    Avoid These Common Grammatical Mistakes in Your Business Writing

    by on October 10, 2013

    Are you afraid to put anything in writing because you fear being cited by the grammar police?

    Proper English usage is essential when you’re marketing your company or your brand, but there is no reason to be afraid. If you correct even a few obvious errors b…

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    Inexpensive Ways to Leverage YouTube for Your Business

    by on October 10, 2013

    Have you been neglecting YouTube as a marketing vehicle? You shouldn’t.

    Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion unique monthly visitors and reaches more adults ages 18 to 34 than an…

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    How to Get More Customers From Your Blog

    by on October 7, 2013

    Blogging is a cheap, easy way to get — and keep — your brand name in front of prospects and customers. When done well, a company blog helps build credibility, elicit helpful feedback, and generate sales leads.

    Here are some tips for using your blog to boo…

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    How Google Helpouts Can Help Your Small Business

    by on October 4, 2013

    Google plans to launch yet another new service that may provide some exciting opportunities to small-business owners. Google Helpouts is a Google Hangout-like service that lets you charge a fee for providing one-on-one expert advice in a live video chat, Entre…

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    How to Gamify Your Marketing Efforts

    by on October 4, 2013

    Marketers are increasingly recognizing the power of “gamification” to drive consumer behavior in ways that improve business results. Gamification refers to the use of game elements — such as scoring points, accumulating assets, advancing through levels…

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