Marketing Articles

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    10 Rules for Crafting the Perfect Tweet

    by on October 3, 2013

    Social media experts say small businesses should have a presence on Twitter. But in order to reap the benefits of tweeting, you have to make your missives stand out.

    Here are 10 ways to get your tweets noticed:

    1. Piggyback on other events. Are you attendin…

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    In the Trenches: Taking the Blame

    by on October 2, 2013

    Being an intermediary between two parties can create some very strange and uncomfortable situations for us. When things go wrong, people tend to look for someone to blame. I used to think it was best to make it clear who is truly at fault, but recently my stra…

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    Growth Hacks: 4 Tips for Successful Startup Marketing

    by on October 1, 2013

    Few business disciplines are as important as marketing, particularly for startups. Put simply, you’ll need to market your products and/or services better than your competition does in order to get your company off the ground, foster growth, and become profit…

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    Use Sports Tie-Ins to Build Small Business Sales

    by on September 30, 2013

    You don’t have to be a sports fanatic to support a local team — or use related tie-ins to attract customers to your business. Whether it’s football, baseball, basketball, hockey, soccer, or another sport that’s popular in your area, you can capitaliz…

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    4 Common Email Marketing Mistakes to Avoid

    by on September 30, 2013

    Small businesses spend 15 percent of their marketing budgets on email marketing, and 56 percent expect to increase their spending on the tactic this year, according to a survey by iContact [PDF]. Yet only 32 percent say they’re “very confident” with thei…

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    5 Tips for Improving Your Store's Curb Appeal

    by on September 27, 2013

    “Curb appeal” doesn’t just help sell houses. If you run a bricks-and-mortar store, how your establishment looks from the street can make the difference between whether people enter your shop or pass on by.

    So, how do make your business stand out and get…

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    How My Pet Chicken Reaches Its Flock

    by on September 26, 2013

    When Derek Sasaki and Traci Torres (pictured) started keeping a flock of chickens in their backyard nearly a decade ago, they never imagined that they’d end up running a popular one-stop shop for like-minded hobbyists.

    My Pet Chicken, the web-based business…

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    How to Become an Industry Expert

    by on September 26, 2013

    Small-business owners can benefit greatly by becoming thought leaders in their fields. That’s because, among other things, being trusted for one’s expertise tends to boost sales.

    “If you are an authority on a subject, you gain the trust and confidence o…

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