Marketing Articles

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    How to Get More Customers From Your Blog

    by on October 7, 2013

    Blogging is a cheap, easy way to get — and keep — your brand name in front of prospects and customers. When done well, a company blog helps build credibility, elicit helpful feedback, and generate sales leads.

    Here are some tips for using your blog to boo…

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    How Google Helpouts Can Help Your Small Business

    by on October 4, 2013

    Google plans to launch yet another new service that may provide some exciting opportunities to small-business owners. Google Helpouts is a Google Hangout-like service that lets you charge a fee for providing one-on-one expert advice in a live video chat, Entre…

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    How to Gamify Your Marketing Efforts

    by on October 4, 2013

    Marketers are increasingly recognizing the power of “gamification” to drive consumer behavior in ways that improve business results. Gamification refers to the use of game elements — such as scoring points, accumulating assets, advancing through levels…

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    10 Rules for Crafting the Perfect Tweet

    by on October 3, 2013

    Social media experts say small businesses should have a presence on Twitter. But in order to reap the benefits of tweeting, you have to make your missives stand out.

    Here are 10 ways to get your tweets noticed:

    1. Piggyback on other events. Are you attendin…

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    In the Trenches: Taking the Blame

    by on October 2, 2013

    Being an intermediary between two parties can create some very strange and uncomfortable situations for us. When things go wrong, people tend to look for someone to blame. I used to think it was best to make it clear who is truly at fault, but recently my stra…

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    Growth Hacks: 4 Tips for Successful Startup Marketing

    by on October 1, 2013

    Few business disciplines are as important as marketing, particularly for startups. Put simply, you’ll need to market your products and/or services better than your competition does in order to get your company off the ground, foster growth, and become profit…

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    Use Sports Tie-Ins to Build Small Business Sales

    by on September 30, 2013

    You don’t have to be a sports fanatic to support a local team — or use related tie-ins to attract customers to your business. Whether it’s football, baseball, basketball, hockey, soccer, or another sport that’s popular in your area, you can capitaliz…

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    4 Common Email Marketing Mistakes to Avoid

    by on September 30, 2013

    Small businesses spend 15 percent of their marketing budgets on email marketing, and 56 percent expect to increase their spending on the tactic this year, according to a survey by iContact [PDF]. Yet only 32 percent say they’re “very confident” with thei…

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