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In the Trenches: The Yelp Conundrum

Posted In MARKETING

In theory, Yelp should be a great tool for any small business. After all, a ton of people browse the site daily looking for quality goods and services. This should help drive a lot of traffic. We here at Cranky Concierge, however, have found the online reviews site to be more problematic than anything else. [...]
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Creative Ways to Send Last-Minute Holiday Cards

Posted In MARKETING

Holiday cards can be a thoughtful way to remind your customers, vendors, partners, and distributors just how important they are to your small business. But sending traditional tidings requires planning ahead (and stuffing way too many envelopes). If you haven’t already gone that route this year, why not connect personally with people using another method? [...]
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New Year’s Resolutions That Really Worked for Small Businesses

What are your plans for growing your business in the new year? When we posed this question in the past, you told us that you wanted to do things like expand your market reach, focus on getting more repeat customers, or introduce new products and services. Those are all excellent goals. So, while you’re thinking [...]
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Networking: Boost Sales by Making the Right Connections

Posted In MARKETING

“Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization,” asserts Adam Small, founder of the Strategic Business Network, which provides entrepreneurs with training, tools, and opportunities to cultivate professional relationships. “We are constantly bombarded with advertisements, emails, status updates, special offers, and sales pitches, creating a cluttered [...]
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Manage Social Media the Easy Way [INFOGRAPHIC]

Posted In INFOGRAPHICS

When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing. However, for many small business owners, social media also seems to require a huge amount of time [...]
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How to Make Your Business More Social

Posted In MARKETING

The deepest urge in human nature is the desire to be important, American philosopher John Dewey observed. His insight may help to explain why blogs and social networks have become so popular. Before Facebook, Twitter, Yelp, TripAdvisor, and the like, the only way that the average person could influence the masses was to become a celebrity. [...]
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Maximize Holiday Sales With Gift Cards

Posted In MARKETING

Want to make sure you’re selling what customers want to buy this holiday season? The answer is simple: Offer gift cards. According to the National Retail Federation, 81 percent of consumers surveyed said they plan to purchase at least one gift card during the 2013 holiday season. This year, average gift-card spending is expected to [...]
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In the Trenches: Being Honest With Clients

Posted In MARKETING

This past week has been a difficult one for Cranky Concierge. Thanks to several different issues that occurred at once, we were completely overwhelmed. How did we cope? We simply told our customers the truth, and our strategy worked well. Here’s what happened: I went to Chicago on Wednesday to meet with United Airlines on Thursday. On [...]
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