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5 Ways to Get Around Google Analytics’ “Not Provided” Keyword Data

Posted in MARKETING

Savvy online marketers tailor a website’s content to include keywords that their target customer is most likely use while searching the web for the kinds of goods or services their company offers. So, it would make sense for small-business owners to use a free service like Google Analytics to determine what keywords are driving the [...]
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Rebekah Radice’s Secret to Social Media Success

Posted in LEADERSHIP PROFILES

Rebekah Radice loves to share her passion for all things social wherever and whenever she can. As founder and CEO of a digital marketing agency in Los Angeles, Radice (pictured) helps business owners develop online marketing plans and realize the full potential of their social media campaigns. She recently launched a training system called Stand [...]
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What You Can Learn From 4 Big Brands Using Vine

Posted in BUSINESS PROFILES

The debate lingers over whether Instagram Video or Vine is a better platform for brand marketing. But one thing is certain: Vine offers a unique and effective means to deliver quick presentations. Perhaps that’s because Vine is owned by Twitter, and its clips, which are limited to six seconds, really feel like video versions of the [...]
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4 Ways to Build Your Customer Base

Posted in MARKETING

Three out of four U.S. small businesses expect better sales in 2014, according to the latest monthly survey of CEOs [PDF] released by The Wall Street Journal and Vistage. Is that what you want for your company as well? A key way to sell more goods or services is to attract new clientele. Follow these [...]
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How Two Brothers Revived a Long-Defunct Family Business

Posted in BUSINESS PROFILES

When Andy and Charlie Nelson opened a business together in Tennessee, they decided not to start from scratch. Instead, the brothers resurrected a family distillery that had been closed since the state enacted prohibition laws in 1909. Their great-great-great grandfather, Charles Nelson, ran one of the nation’s first major distilleries from the 1860s until his [...]
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In the Trenches: Using My Business’s Blog Carefully

Posted in MARKETING

Since Cranky Concierge began in 2009, I have done very little paid advertising, mostly because I don’t think we need it. Instead, I’ve focused on using the self-built tools that I have at my disposal, particularly my blog, The Cranky Flier. Early on, I tried some targeted Google AdWords buys, but I quickly backed off. The [...]
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Struggling With Social Media? Focus on Facebook

Posted in MARKETING

Let’s not kid ourselves: Social media is neither “easy” nor “free” for most small-business owners. Sure, these online networks can be powerful, cost-effective tools, but social success requires time and honest engagement, not to mention a willingness to stay current on new sites and features. We wouldn’t blame you for wondering where, exactly, this time [...]
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Do You Need a New Social Media Strategy?

Posted in MARKETING

Teenagers, who spend more than $208 billion each year, are leaving Facebook in droves. This means that small-business owners who rely on the world’s most active social network to sell products or services to young customers may want to rethink their social media strategy. Daniel Miller, professor of material culture at University College London, is the [...]