Marketing Articles

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    5 Problems to Avoid When Offering Free Wi-Fi

    by on September 25, 2013

    If you run a business where customers are likely to linger, offering free Wi-Fi access can help you build loyalty and boost sales. But you can’t just set up a wireless network and forget about it. You must be on the lookout for a few potential problems —…

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    How to Become the Next Business Thought Leader

    by on September 20, 2013

    Being the go-to expert in your field for the news media, industry events, and other speaking engagements is priceless for a small-business owner. It garners the kind of publicity that you can’t pay for, and it puts you at the top of the credibility charts. E…

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    Should You Be Using Google Hangouts for Business?

    by on September 20, 2013

    You’ve used Google Hangouts to gloat about your NFL fantasy football draft picks. But did you know that these free video chats pack some serious small-business potential?
    Whether you run a consulting firm that’s collaborating on a client project or a resta…

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    Pay-What-You-Want Pricing: Sustainable Model or Useless Gimmick?

    by on September 20, 2013

    Have you ever considered letting your customers decide how much they’ll pay for your products or services?

    A few U.S. businesses have experimented with pay-what-you-want pricing strategies and achieved mixed results. Under this scheme, customers opt to pay …

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    Some Days Are Better Than Others for Social Media Marketing

    by on September 19, 2013

    As a social-media-savvy small-business owner, you know that using Facebook is an effective way to connect with customers and prospects. But are you aware that Facebook users are more likely to search the site for industry-specific information on certain days o…

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    7 Tips for Taking a Client to Dinner

    by on September 19, 2013

    Taking a client out to dinner can be a smart business move. The shared experience can create a bond between you and lay the foundation for a long-term relationship. Meals are also an effective way to thank customers for their loyalty.

    However, to ensure that …

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    What BuzzFeed Can Teach You About Writing a Viral-Worthy Headline

    by on September 17, 2013

    The fact that you’re reading this post immediately suggests two things: First, you clicked on a link because its headline enticed you. Second, you recognize the website BuzzFeed as a trendsetter in producing alluring online content — and you want to find o…

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    Why Social Media Isn’t Paying Off for Your Business

    by on September 17, 2013

    Ever wonder why you even bother with social media? Does it seem as if your tweets, likes, status updates, and other online missives aren’t yielding any return? Don’t blame Twitter and Facebook. Instead, check your messages to see what they’re lacking.

    S…

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