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4 Ways to Prepare for a Business Conference

Posted in MARKETING

Signing up for a professional conference can be exciting: New connections! Fresh ideas! Sage advice from experts! However, in order to benefit from all an event has to offer, you’ll want to do some prep work before attending. “Conferences can be powerful learning and business-building events if you are prepared to take advantage of the [...]
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How to Market Your Business Through Public Speaking

Posted in MARKETING

Nobody knows your business as well as you do, which makes you an expert in the field. Sharing what you know in a public forum can help you market your business, expand your network of contacts, and attract new customers. Here are things you can do before, during, and after a speaking gig that will [...]
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New Services Help Small Businesses Get Found Online

Posted in MARKETING

Google, Yahoo, Bing, Yelp, yada yada, ad infinitum. The task of optimizing your business's search results and updating your listings  with search engines, directories, and review sites to help people find you online may seem like a never-ending chore. A new service called Get Found, run by domain registrar GoDaddy, aims to solve that dilemma, especially when [...]
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Your 4-Point Facebook Ad-Tracking Strategy for 2014

Posted in MARKETING

Not too long ago, Facebook made some changes to its ad program. Its goal was to help businesses more effectively target their advertising campaigns and measure the results of their efforts. The updates, which enhanced the social network’s buying and reporting tools, let you use conversion tracking pixels to identify your goals and more effectively meet those [...]
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How to Show Love for Your Customers on Valentine’s Day

Posted in MARKETING

Valentine’s Day is all about showing the people we love how much we care, which typically prompts companies to court customers by busting out red flyers and heart-shaped decorations. You don’t have to do that, of course. But, as a small-business owner, you would be remiss to ignore Feb. 14, especially if you offer a [...]
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5 Ways to Get Around Google Analytics’ “Not Provided” Keyword Data

Posted in MARKETING

Savvy online marketers tailor a website’s content to include keywords that their target customer is most likely use while searching the web for the kinds of goods or services their company offers. So, it would make sense for small-business owners to use a free service like Google Analytics to determine what keywords are driving the [...]
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Rebekah Radice’s Secret to Social Media Success

Posted in LEADERSHIP PROFILES

Rebekah Radice loves to share her passion for all things social wherever and whenever she can. As founder and CEO of a digital marketing agency in Los Angeles, Radice (pictured) helps business owners develop online marketing plans and realize the full potential of their social media campaigns. She recently launched a training system called Stand [...]
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What You Can Learn From 4 Big Brands Using Vine

Posted in BUSINESS PROFILES

The debate lingers over whether Instagram Video or Vine is a better platform for brand marketing. But one thing is certain: Vine offers a unique and effective means to deliver quick presentations. Perhaps that’s because Vine is owned by Twitter, and its clips, which are limited to six seconds, really feel like video versions of the [...]