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Struggling With Social Media? Focus on Facebook

Posted in MARKETING

Let’s not kid ourselves: Social media is neither “easy” nor “free” for most small-business owners. Sure, these online networks can be powerful, cost-effective tools, but social success requires time and honest engagement, not to mention a willingness to stay current on new sites and features. We wouldn’t blame you for wondering where, exactly, this time [...]
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Do You Need a New Social Media Strategy?

Posted in MARKETING

Teenagers, who spend more than $208 billion each year, are leaving Facebook in droves. This means that small-business owners who rely on the world’s most active social network to sell products or services to young customers may want to rethink their social media strategy. Daniel Miller, professor of material culture at University College London, is the [...]
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How to Improve Your Customer-Service Game in 2014

Posted in MARKETING

For all the time you spend developing and pricing your products or services, managing costs, and marketing your brand, how you treat customers can be the tipping point in driving your small business’s growth and profit. Here are five simple ways to improve your customer-service game in 2014. 1. Invest in listening posts. “Often, small [...]
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Is Tumblr Right for My Business?

Posted in MARKETING

Tumblr gets a bad rap. The micro-blogging platform tends to be thought of as the most unprofessional of social networks, so it often gets the side-eye glance from corporate types. Yet, although it’s true that Tumblr is where we go for spoilers of latest Sherlock episode or to enjoy an array of animated gifs, it can [...]
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5 Apps to Enhance Your Business’s Facebook Fan Page

Posted in MARKETING

Your business’s Facebook fan page can do a lot more than you may realize. By adding a variety of free and paid apps, you can make your page more interactive and engaging. Installing an app is easy. Here’s how: Go to your Facebook fan page. Click the arrow button to the right of your total [...]
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Give Your Business a Facebook Face Lift

Posted in INFOGRAPHICS

There are more than one billion Facebook users around the world. Is your business set up to take advantage of this audience? Getting Facebook users to like your page is one thing, but turning them into engaged fans and advocates takes a little more effort. Check out the infographic below for practical tips on optimizing your [...]
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Content Marketing: 3 Tips for Effectively Using “Listicles”

Posted in MARKETING

The “listicle,” a slang term for content presented as a series of bullet points, steps, tips, facts, quotes, or pictures, is nothing new. Newspapers and magazines have been publishing Top 10 articles and similar fodder for ages. However, lately listmania seems to have overtaken digital media, too. Popular sites like BuzzFeed and Mashable are driving the [...]
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Using Guest Writers to Beef Up Your Blog

Posted in MARKETING

Experts predict that content marketing isn’t just a trend; it’s here to stay. Small-business owners who ignore its existence are missing big opportunities to connect with customers and keep them engaged. Don’t have time to write original blog posts as part of a content marketing strategy? Consider reaching out to guest bloggers who can provide [...]