Marketing Articles

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    5 Tips for Improving Your Store's Curb Appeal

    by on September 27, 2013

    “Curb appeal” doesn’t just help sell houses. If you run a bricks-and-mortar store, how your establishment looks from the street can make the difference between whether people enter your shop or pass on by.

    So, how do make your business stand out and get…

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    How My Pet Chicken Reaches Its Flock

    by on September 26, 2013

    When Derek Sasaki and Traci Torres (pictured) started keeping a flock of chickens in their backyard nearly a decade ago, they never imagined that they’d end up running a popular one-stop shop for like-minded hobbyists.

    My Pet Chicken, the web-based business…

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    How to Become an Industry Expert

    by on September 26, 2013

    Small-business owners can benefit greatly by becoming thought leaders in their fields. That’s because, among other things, being trusted for one’s expertise tends to boost sales.

    “If you are an authority on a subject, you gain the trust and confidence o…

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    5 Problems to Avoid When Offering Free Wi-Fi

    by on September 25, 2013

    If you run a business where customers are likely to linger, offering free Wi-Fi access can help you build loyalty and boost sales. But you can’t just set up a wireless network and forget about it. You must be on the lookout for a few potential problems —…

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    How to Become the Next Business Thought Leader

    by on September 20, 2013

    Being the go-to expert in your field for the news media, industry events, and other speaking engagements is priceless for a small-business owner. It garners the kind of publicity that you can’t pay for, and it puts you at the top of the credibility charts. E…

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    Should You Be Using Google Hangouts for Business?

    by on September 20, 2013

    You’ve used Google Hangouts to gloat about your NFL fantasy football draft picks. But did you know that these free video chats pack some serious small-business potential?
    Whether you run a consulting firm that’s collaborating on a client project or a resta…

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    Pay-What-You-Want Pricing: Sustainable Model or Useless Gimmick?

    by on September 20, 2013

    Have you ever considered letting your customers decide how much they’ll pay for your products or services?

    A few U.S. businesses have experimented with pay-what-you-want pricing strategies and achieved mixed results. Under this scheme, customers opt to pay …

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    Some Days Are Better Than Others for Social Media Marketing

    by on September 19, 2013

    As a social-media-savvy small-business owner, you know that using Facebook is an effective way to connect with customers and prospects. But are you aware that Facebook users are more likely to search the site for industry-specific information on certain days o…

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