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Lessons From the Greatest 20th-Century Ad Campaigns

Posted In BUSINESS PROFILES

In 1999, Advertising Age published a list of the top ad campaigns of the 20th century. Although these pitches may seem like ancient history, their underlying strategies can be used by modern small-business owners to mount successful campaigns today. Here are four examples of greatness with takeaways for entrepreneurs. 1. “Just Do It” (Nike) — [...]
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3 Niche Lifestyle Apps Can Help Market Your Business

Posted In MARKETING

Many small businesses have dabbled in online coupon deals — such as those offered by Groupon, LivingSocial, and Amazon Local — with varying degrees of success. Marketing your business via these websites can have obvious perks, as well as some unintended consequences, including devaluing your brand. The good news is that you don't have to offer rock-bottom [...]
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Engaging Sports Fans Is Great for Business

Posted In MARKETING

Fall isn’t just about leaves and pumpkins; it’s about sports. Baseball ends. Football, hockey, and basketball begin. And fantasy leagues distract hardcore fans in offices across the country. Why not get your small business in on the action by using sports tie-ins in your advertising? According to the consulting company Catalyst, which published a fan-engagement study in [...]
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Using Pinterest Boards to Drive Holiday Sales

Posted In MARKETING

Pinterest provides a huge marketing platform for many brands: More than 70 million people use the site to gawk at “pinboards” featuring pictures of food, clothing, home decor, and other goods. These browsers often do more than just look, too. According to a 2013 survey by Harvard Business Review, 21 percent of Pinterest users said [...]
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The Best Way to Tweet Images

Posted In MARKETING

You probably know that tweeting images is key to engaging with your Twitter followers. In fact, tweets bearing an image have an engagement rate that’s two times higher than those that do not. What’s more, a new report shows that how you tweet an image — either via a link or direct upload to Twitter [...]
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Why You Should Step Away From Your Keyboard and Pick Up the Phone

A recent survey by Constant Contact shows that by far the two most popular small-business uses of mobile phones are social media and email marketing. Perhaps that’s because using digital tools for marketing purposes is an effective way to reach more prospects and deepen relationships with existing customers. But entrepreneurs should also use their mobile phones [...]
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In the Trenches: Dealing With the Holidays

Posted In MARKETING

Every time Thanksgiving happens, it gets me thinking about how our business ought to run during the holidays. What days and hours should we stay open? How should we communicate this information to our clients? These are two particularly tough questions for Cranky Concierge, because holiday travel is a big deal. This year, Thanksgiving went [...]
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Tips for Spotting Fake Reviews of Your Business

Posted In MARKETING

Americans trust online reviews of products and businesses a lot. According to findings by Forrester Research, 70 percent of U.S. adults online take to heart the recommendations they get from friends and family members. What’s more, 55 percent value professional online reviews, and 46 percent trust customer reviews they find on sites such as Yelp, [...]
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