Marketing

Equity Finance–Generic
Newsletter
More in Marketing
iStock_000013614379XSmall-300x225.jpg

Is Email Marketing Still Relevant in the Age of Social Media?

Posted In MARKETING

With so many small businesses interacting directly with customers on social media sites like Twitter and Facebook, email can seem outdated as a marketing tool. But don’t write it off just yet. Email is still very relevant to business marketing. In fact, email marketing and social networking should go hand in hand in your efforts to [...]
Teething-Bling-300x181.jpeg

Entrepreneurs Share Clever Holiday Gift-Giving Tips

Posted In MARKETING

Looking for holiday gift ideas beyond generic fruit baskets or cookie tins, which your customers may appreciate but may not remember (or possibly even realize) you gave them? The Intuit Small Business Blog recently asked a few entrepreneurs to share their top tips for affordable, branded holiday gifts. Original Cards — To make its holiday [...]
negative-keywords-1-300x196.png

How to Get Better Results From Google AdWords Campaigns

Posted In MARKETING

There’s a good reason that Google AdWords is popular with online marketers: It provides a highly effective means of driving new prospects to a company’s website and converting them into customers. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. But it’s also easy to spend a lot and get very little from [...]
how_to_win-300x467.jpg

9 Sales Tips From Dale Carnegie

Posted In MARKETING

What can the modern small-business owner learn from Dale Carnegie, a man who was born in 1888 and died in 1955? A lot, if you believe the many entrepreneurs, from MBA students to Fortune 500 CEOs, who still read his most famous book, How to Win Friends and Influence People. You see, Carnegie knew how to [...]
iStock_000018973131XSmall-300x218.jpg

How to Build Relationships With Your Customers Via Social Media

Posted In MARKETING

Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their likelihood of purchase from that company. To be effective, however, these social interactions need to be real, two-way [...]
iStock_000017336349XSmall2-300x199.jpg

Do You and Your Business Need a Publicist?

Posted In MARKETING

When you're hosting an event, launching a new product, or intentionally calling attention to your business in some other way, it's tempting to skip paying a publicist to get media coverage. After all, writing a press release isn't that hard, and hiring an experienced professional can be pricey. However, unless you have a background in PR, you [...]
iStock_000018102505XSmall-300x199.jpg

Creating a Smart Returns Policy

Posted In MARKETING

From wholesale giant Costco to clothing retailer L.L. Bean, corporate America has trained consumers to expect wide-open store policies that offer few, if any, impediments to returning items in exchange for their money back. Many small businesses, however, lack the resources to adopt similarly indiscriminate policies. This is in part due to the high rate [...]
cynthia-kay-300x318.jpg

Expert Advice on Working With Big Businesses

If you’re hoping to cater to corporate giants as prime customers, be careful what you wish for: Although large contracts generally help you move more inventory and enable you to hire new employees, the increased business may not necessarily lead to higher profits. The Intuit Small Business Blog asked Cynthia Kay (pictured), entrepreneur, speaker, and [...]
Advertisement