Marketing Articles

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    4 Tools for Monitoring Your Brand's Online Presence

    by on September 12, 2013

    As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites, and social media networks. But is everything they’re saying positive, or even accurate?

    In order to combat inaccuraci…

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    6 Questions to Ask Before Opening a Second Location

    by on September 12, 2013

    It’s natural to think “grow, grow, grow” when it comes to your business. And a major growth moment for many small enterprises is opening a second location.

    This is a significant step, and there are a number of factors to consider. Before sinking money i…

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    Advertising, Referrals, and Reviews: How Shoppers Decide Where to Spend

    by on September 11, 2013

    Whether you’re selling products in stores or online, how do you influence potential customers to buy your goods?

    If you aren’t sure how to answer that question, you may be focusing your efforts in the wrong place — and, as a result, wasting precious mar…

    Read » Views: 1,384
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    Twitter Survey Shows How Business Tweets Produce Tangible Results

    by on September 10, 2013

    As a small-business owner, you’re sold on using social media to engage with customers and to build brand awareness. But you aren’t sure how much potential your Twitter presence really has. What kind of tangible results can you expect from tweeting?

    Twitte…

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    6 Marketing Ideas for Fall

    by on September 10, 2013

    Summer is officially over, and you aren’t quite ready to set up your Christmas display. How can you keep your marketing momentum going for the next few weeks?

    “There are so many great things to celebrate during the fall,” notes Lindsay Scherr, director …

    Read » Views: 2,529
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    Keep Shoppers Happy by Catering to Their Kids

    by on September 9, 2013

    Children may not have much disposable income, but small-business owners shouldn’t underestimate the power of accommodating the 13-and-under set. Families are increasingly letting kids make buying decisions, so how you treat youngsters can influence whether y…

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    Tips for Being Interviewed by the Media

    by on September 6, 2013

    Congratulations! Your PR efforts have paid off and you’ve landed an interview with a reporter. It’s important to realize that, unlike at your small business, where you call the shots, someone else will control the interview. In order to succeed, you’ll w…

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    Can Store Security Cameras Also Improve Sales?

    by on September 5, 2013

    Security cameras are a necessary investment for many small businesses, in order to protect property and prevent merchandise theft and other crimes. Since you already own these devices, wouldn’t it be nice if you could also use them to drive sales? Now you ca…

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