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Jason Miles Paints Instagram’s Big Picture for Small Businesses

Posted in LEADERSHIP PROFILES

As a huge social media fan, Jason Miles eagerly hopped onto Pinterest shortly after its launch in 2010. Nuggets of how he used the site to catapult Liberty Jane Clothing, the “doll couture” company he co-founded with his wife, to success appear in the 2012 book Pinterest Power: Market Your Business, Sell Your Product, and [...]
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Why Google+ Should Be a Core Part of Your Marketing Strategy in 2014

Posted in MARKETING

Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained importance in SEO rankings. If Google+ wasn’t a part of your marketing strategy in 2013, here are some compelling reasons to prioritize it in 2014. Rank Higher [...]
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Polish Your Personal LinkedIn Profile for the New Year

Posted in MARKETING

The beginning of a new year is an excellent time to reflect on your professional accomplishments of the past 12 months and update your personal LinkedIn profile accordingly. With 259 million members worldwide, LinkedIn offers a powerful tool for small-business owners. Entrepreneurs can use the social networking site to recruit employees, boost their small business, [...]
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7 Tools for Gathering Customer Feedback

Posted in MARKETING

Do you know what your customers really think about your company, products, services, or employees? You should make it a point to find out: 73 percent of consumers trust the recommendations of their friends or peers far more than most of your marketing messages, Forrester Research reports. The strong link between how highly customers rate [...]
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6 Ways to Cultivate User-Generated Content

User-generated content — words and images provided by visitors to a website instead of its publisher — is an effective way to boost the SEO ranking of your company’s website. Requesting reviews of your products and services, answers to frequently-asked questions, and customer participation in company-sponsored contests encourage people to engage with your brand and [...]
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Using SEO Analytics Services to Boost Your Website Rankings

Posted in MARKETING

The field of search-engine optimization, or SEO, has changed dramatically in the past few years, thanks to Google’s algorithm updates. Today, the best way to increase your website’s ranking for specific keywords in search results is to publish high-quality content that drives backlinks from credible sources. Various SEO analysis services can help you track your [...]
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4 Customer-Relationship Management Systems for Small Businesses

Posted in MARKETING

Does your small business routinely seek customers for large projects? Does it sell particular products or solutions to clients on an ongoing basis? In either case, a customer-relationship management system may be an ideal way to keep track of your clients and prospects. In general, CRM software helps you track people’s contact information, correspondence with [...]
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How to Use ‘Schwag’ as a Marketing Tool

Posted in MARKETING

Giving away products that bear your company’s logo can effectively capture — and keep — people’s attention. Most consumers own about 10 promotional items, which they typically hang on to for six months, a far longer period of time than any other form of advertising, according to a global study by the Advertising Specialty Institute. [...]