Marketing Articles

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    7 Tips for Taking a Client to Dinner

    by on September 19, 2013

    Taking a client out to dinner can be a smart business move. The shared experience can create a bond between you and lay the foundation for a long-term relationship. Meals are also an effective way to thank customers for their loyalty.

    However, to ensure that …

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    What BuzzFeed Can Teach You About Writing a Viral-Worthy Headline

    by on September 17, 2013

    The fact that you’re reading this post immediately suggests two things: First, you clicked on a link because its headline enticed you. Second, you recognize the website BuzzFeed as a trendsetter in producing alluring online content — and you want to find o…

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    Why Social Media Isn’t Paying Off for Your Business

    by on September 17, 2013

    Ever wonder why you even bother with social media? Does it seem as if your tweets, likes, status updates, and other online missives aren’t yielding any return? Don’t blame Twitter and Facebook. Instead, check your messages to see what they’re lacking.


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    4 Tools for Monitoring Your Brand's Online Presence

    by on September 12, 2013

    As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites, and social media networks. But is everything they’re saying positive, or even accurate?

    In order to combat inaccuraci…

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    6 Questions to Ask Before Opening a Second Location

    by on September 12, 2013

    It’s natural to think “grow, grow, grow” when it comes to your business. And a major growth moment for many small enterprises is opening a second location.

    This is a significant step, and there are a number of factors to consider. Before sinking money i…

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    Advertising, Referrals, and Reviews: How Shoppers Decide Where to Spend

    by on September 11, 2013

    Whether you’re selling products in stores or online, how do you influence potential customers to buy your goods?

    If you aren’t sure how to answer that question, you may be focusing your efforts in the wrong place — and, as a result, wasting precious mar…

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    Twitter Survey Shows How Business Tweets Produce Tangible Results

    by on September 10, 2013

    As a small-business owner, you’re sold on using social media to engage with customers and to build brand awareness. But you aren’t sure how much potential your Twitter presence really has. What kind of tangible results can you expect from tweeting?


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    6 Marketing Ideas for Fall

    by on September 10, 2013

    Summer is officially over, and you aren’t quite ready to set up your Christmas display. How can you keep your marketing momentum going for the next few weeks?

    “There are so many great things to celebrate during the fall,” notes Lindsay Scherr, director …

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