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Santa Monica Restaurant Uses Gift Cards to Find a Niche and Build a Community

Posted In MARKETING

Gift cards have proven to increase customer loyalty and impulse buys. Read about a success story, and see if they can work for your business.
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Los Angeles Spa Pampers Returning Customers With Loyalty Program

Posted In MARKETING

Returning customers can have a huge impact on your revenue. Build a following with a customer-loyalty program, just like this L.A.-based small business.
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How to Internationalize Your Website

Posted In MARKETING

Although English is the language most used on the internet, it is the primary tongue of only about 28 percent of all web users.
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5 Lesser-Known Marketing Metrics You Should Pay Attention To

Posted In MARKETING

While most digital marketers track basic online metrics, there are a few lesser-known ones that can provide valuable insights. Learn these and more.
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3 Clever April Fools’ Day Marketing Ideas That Worked

Posted In MARKETING

In the social media age, what makes people laugh makes people share.
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5 Social Media Myths That Can Ruin Your Online Marketing

Posted In MARKETING

The rumor-friendly nature of social media perpetuates some unfortunate myths. Here are five myths experts have identified as commonly believed.
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Are Bad Reviews Hurting Your Business? Improve Your Online Reputation With These Tips

Posted In MARKETING

Receiving negative feedback online might be unsettling, but it's actually an opportunity. Learn how to address a bad review and improve your online reputation.
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Ice Cream Maker Uses Mobility to Maximize Profits — Even When It’s Cold Outside

Posted In MARKETING

Working only 240 days in 2013 -- since ice cream is a bummer in the winter months -- Fellows’ new business brought in more income than his former shop did in 365.
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