on August 6, 2014
It’s no longer enough to give customers great service and competitive prices. Today, they want all of that — and they want it now. With the advent of modern technology and instant-response social media platforms, people have lost the ability to wait. Tweet…Read » Views: 2,215
on March 10, 2014
You identified your target audience when you drafted your business plan, but perhaps since then the market has shifted in ways you didn’t anticipate. In fact, the customers you originally sought may differ greatly from those you attract today.
How do you kn…Read » Views: 433
on March 7, 2014
Nine out of 10 adults in the U.S. has a cell phone — and more than half of those devices are smartphones. The question isn’t whether you should adopt a mobile marketing strategy; it’s what are you doing to reach people who live and die by their mobile de…Read » Views: 736
on March 7, 2014
Want to really influence people with your marketing efforts, give some serious thought to the colors you use in everything from advertisements to in-store promotions. Why? Consumers cite color as the reason they buy [PDF] something 85 percent of the time.
Wha…Read » Views: 593
on March 6, 2014
Mari Smith, a Canadian-born Scot who currently lives in San Diego, is widely respected as a social media leader, particularly when it comes to Facebook. She’s the author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Sh…Read » Views: 476
on March 5, 2014
Fifty million dollars worth of pet food is a lot of kibble to deliver. But that’s what PetFlow, a New York City-based startup, expects to do this year.
Founded by veteran online marketing execs Joe Speiser and Alex Zhardanovsky, PetFlow brought in $1 millio…Read » Views: 848
on March 4, 2014
Your customers obviously share an affinity for your business and its goods or services, but they differ in how they communicate. Their methods these days include texting, email, phone, and face-to-face networking.
Understanding your customers’ styles and pr…Read » Views: 423
on March 3, 2014
It all started seven years ago with a chance meeting on Thanksgiving in an Oakland, Calif., kitchen. Yoko Kumano, who lived in Tokyo at the time, and Kayoko Akabori, who lived in New York City, decided to start a food blog together.
“I knew I wanted to uplo…Read » Views: 567