Marketing Articles

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    To Boost Revenue, Choose the Sales Channel Less Traveled

    by on February 28, 2014

    When the going gets tough, it’s said, the tough get going. Likewise, when traditional sales channels come up short, some tough-minded small-business owners find opportunities where few — or maybe none — have dared to sell their wares before.

    Hammers? Ai…

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    Groupon Launches DIY Deals for Local Merchants

    by on February 26, 2014

    Looking to attract a few of those 40 million U.S. consumers trolling for bargains on Groupon? The online-coupon giant on Feb. 10 launched a new self-service tool called DealBuilder that enables small businesses to put together their own deals.

    “We’ve alwa…

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    Dan Antonelli on Building a Big Brand for Your Small Business

    by on February 25, 2014

    You deliver an excellent product or service, employ top-notch people, and have a good location. But business isn’t going as well as you’d hoped. Maybe it’s time to rethink your branding strategy.

    Don’t have one? You’re not alone. Few small businesse…

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    How Natural Language Processing in Search Impacts Small Businesses

    by on February 25, 2014

    Appearing near the top of search engine results used to be a largely keyword-driven affair: The more relevant your website’s content was to a given term, the higher it ranked for said term. Not anymore. Search algorithms used by the likes of Google Now, Goog…

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    New Domain Names Offer Opportunities and Pitfalls

    by on February 24, 2014

    Didn’t get the .com, .net, or .info URL you wanted for your company’s website? Nearly half of U.S. small-business owners say they’re dissatisfied with their internet addresses, and slightly more than that say they’ve lost business because they didn’t…

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    Become a Go-To Customer Resource to Increase Sales

    by on February 24, 2014

    Want to attract more customers? It may be time to scale back on promotions and take a hard look at what you’re providing potential clients.

    “Success in today’s economy means creating relationships that last through the good and the tough times,” says …

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    Ted Rubin on Creating a Social Media Strategy and Brand Evangelists

    by on February 24, 2014

    Ted Rubin has been influencing the online world since 1997. Back then, he worked with Seth Godin at the direct-marketing firm Yoyodyne, which was later acquired by Yahoo. Rubin now runs his own show as a social marketing strategist, keynote speaker, and bran…

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    How to Segment Your Email List

    by on February 21, 2014

    Gone are the days of sending an email blast to your entire list of subscribers. No matter what the size of your audience or customer base is, you could benefit from dividing it into smaller groups.

    Segmentation enables you to test and send targeted messages a…

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