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Returning customers can have a huge impact on your revenue. Build a following with a customer-loyalty program, just like this L.A.-based small business.
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While most digital marketers track basic online metrics, there are a few lesser-known ones that can provide valuable insights. Learn these and more.
In the social media age, what makes people laugh makes people share.
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Receiving negative feedback online might be unsettling, but it's actually an opportunity. Learn how to address a bad review and improve your online reputation.
Working only 240 days in 2013 -- since ice cream is a bummer in the winter months -- Fellows’ new business brought in more income than his former shop did in 365.
In 2015, it falls on Thursday, February 19, and people will be celebrating in China, Korea, Thailand, Vietnam, Malaysia, Singapore, Mauritius, and the Philippines.