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While some are quick to proclaim that the press release is dead, others argue it has simply evolved since the early days.
People are eight times more likely to watch a video than read an article
If you've ever lost a bid to a competing business that's larger than you, you know the frustration that many solopreneurs face.
A signature speech positions you as an expert and allows you to market your products or services effectively. Learn how to create one in 7 simple steps.
If you're looking to find new leads without digging deep into your pockets, consider guest blogging.
Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement...
Referral marketing is an underappreciated means of reaching new customers and potentially increasing sales.
Good market research is at the core of any successful business, but, unfortunately, many small-business owners are intimidated by the process