Marketing Articles

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    How to Market Your Business Through Public Speaking

    by on February 18, 2014

    Nobody knows your business as well as you do, which makes you an expert in the field. Sharing what you know in a public forum can help you market your business, expand your network of contacts, and attract new customers.

    Here are things you can do before, dur…

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    New Services Help Small Businesses Get Found Online

    by on February 17, 2014

    Google, Yahoo, Bing, Yelp, yada yada, ad infinitum. The task of optimizing your business’s search results and updating your listings  with search engines, directories, and review sites to help people find you online may seem like a never-ending chore. A new…

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    Your 4-Point Facebook Ad-Tracking Strategy for 2014

    by on February 7, 2014

    Not too long ago, Facebook made some changes to its ad program. Its goal was to help businesses more effectively target their advertising campaigns and measure the results of their efforts. The updates, which enhanced the social network’s buying and report…

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    How to Show Love for Your Customers on Valentine’s Day

    by on February 7, 2014

    Valentine’s Day is all about showing the people we love how much we care, which typically prompts companies to court customers by busting out red flyers and heart-shaped decorations.

    You don’t have to do that, of course. But, as a small-business owner, yo…

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    Rebekah Radice’s Secret to Social Media Success

    by on February 4, 2014

    Rebekah Radice loves to share her passion for all things social wherever and whenever she can.

    As founder and CEO of a digital marketing agency in Los Angeles, Radice (pictured) helps business owners develop online marketing plans and realize the full potenti…

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    What You Can Learn From 4 Big Brands Using Vine

    by on January 28, 2014

    The debate lingers over whether Instagram Video or Vine is a better platform for brand marketing. But one thing is certain: Vine offers a unique and effective means to deliver quick presentations. Perhaps that’s because Vine is owned by Twitter, and its cli…

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    How Two Brothers Revived a Long-Defunct Family Business

    by on January 23, 2014

    When Andy and Charlie Nelson opened a business together in Tennessee, they decided not to start from scratch. Instead, the brothers resurrected a family distillery that had been closed since the state enacted prohibition laws in 1909.

    Their great-great-great …

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    In the Trenches: Using My Business’s Blog Carefully

    by on January 22, 2014

    Since Cranky Concierge began in 2009, I have done very little paid advertising, mostly because I don’t think we need it. Instead, I’ve focused on using the self-built tools that I have at my disposal, particularly my blog, The Cranky Flier.

    Early on, I t…

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