Marketing Articles

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    How to Segment Your Email List

    by on February 21, 2014

    Gone are the days of sending an email blast to your entire list of subscribers. No matter what the size of your audience or customer base is, you could benefit from dividing it into smaller groups.

    Segmentation enables you to test and send targeted messages a…

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    4 Ways to Prepare for a Business Conference

    by on February 20, 2014

    Signing up for a professional conference can be exciting: New connections! Fresh ideas! Sage advice from experts! However, in order to benefit from all an event has to offer, you’ll want to do some prep work before attending.

    “Conferences can be powerful …

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    7 Tips for Setting Your Marketing Budget

    by on February 20, 2014

    If boxing is the sweet science, then maybe marketing, given its unpredictability, is the sweet-and-sour science. Or perhaps it’s more like fuzzy math. No matter. Your small business needs marketing. It must be done, no matter how tedious or difficult you fi…

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    How to Market Your Business Through Public Speaking

    by on February 18, 2014

    Nobody knows your business as well as you do, which makes you an expert in the field. Sharing what you know in a public forum can help you market your business, expand your network of contacts, and attract new customers.

    Here are things you can do before, dur…

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    New Services Help Small Businesses Get Found Online

    by on February 17, 2014

    Google, Yahoo, Bing, Yelp, yada yada, ad infinitum. The task of optimizing your business’s search results and updating your listings  with search engines, directories, and review sites to help people find you online may seem like a never-ending chore. A new…

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    Your 4-Point Facebook Ad-Tracking Strategy for 2014

    by on February 7, 2014

    Not too long ago, Facebook made some changes to its ad program. Its goal was to help businesses more effectively target their advertising campaigns and measure the results of their efforts. The updates, which enhanced the social network’s buying and report…

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    How to Show Love for Your Customers on Valentine’s Day

    by on February 7, 2014

    Valentine’s Day is all about showing the people we love how much we care, which typically prompts companies to court customers by busting out red flyers and heart-shaped decorations.

    You don’t have to do that, of course. But, as a small-business owner, yo…

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    Rebekah Radice’s Secret to Social Media Success

    by on February 4, 2014

    Rebekah Radice loves to share her passion for all things social wherever and whenever she can.

    As founder and CEO of a digital marketing agency in Los Angeles, Radice (pictured) helps business owners develop online marketing plans and realize the full potenti…

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