More in Marketing
Customer happiness shouldn't be an afterthought. Sujan Patel, marketing VP for When I Work, highlights seven simple steps to keep customers happy and coming back.
If you have an ideal customer and an irresistible offer, then you can create a great marketing budget for you small business. Find out how in 5 easy steps.
Small businesses can rarely compete in traditional marketing channels. But there are ways to get your name out through technology and creativity.
Small business owners often see negative ROIs from a new marketing campaign. Learn the five ways businesses overspend on marketing campaigns.
Do you know what the difference between public relations and advertising is? Find out here and learn how to create an effective PR plan for your small business.
There are many ways to convert free trial users into customers that pay for your product or service. Read the 12 ways to create paying customers.
If you're wondering where digital marketing is headed, look no further. Learn about geo-targeting, personalization and channel leveraging for 2015 and beyond.
How much are your customers worth to your business? Find out using the customer lifetime value (CLV) equation so you can budget your marketing spend.