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How to Conduct Market Research for a New Business

Posted In MARKETING

Good market research is at the core of any successful business, but, unfortunately, many small-business owners are intimidated by the process
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The 3 Myths of Free Website Traffic and What to Do About It

Posted In MARKETING

For online businesses, the promise of driving website traffic for free can be enticing. But these "free" services often come at a hidden price.
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Why and How to Use Email Marketing

Posted In MARKETING

Good old email may seem old hat as new social media sites pop up nearly every day. But consider Gigaom’s June 2014 study of 300 U.S. digital marketers, which called email marketing “the digital workhorse.”  The study’s authors describe email marketing as “the most effective for building awareness, acquisition, retention, and conversion.” Copyblogger identifies several essential [...]
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Digital Marketing Just Became More Small Business Friendly

Posted In MARKETING

Small-business owners are constantly looking for new ways to reach potential customers without wasting money on people who will likely never buy. Why dump a bunch of money into reaching men if you're primarily a women's cosmetics retailer, for example? Digital marketing allows you to more directly target your audience than print advertising does, though it’s [...]
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In the Trenches: How to Spend on Marketing

Posted In MARKETING

We've been fortunate at Cranky Concierge that our growth has been almost entirely organic to date. But there will come a time where we need to start marketing ourselves. A conversation with a friend of mine this weekend got me thinking more about this. My friend is the chief financial officer of a company in a [...]
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How to Build a Solid Online Reputation

Posted In MARKETING

In a 2014 survey by the web optimization firm BrightLocal, over 88 percent of respondents stated that they trust online reviews just as much as personal recommendations. Even more importantly, 73 percent of respondents said that online reviews can make them gain or lose trust for local businesses, and shoppers said they tend to read numerous reviews before [...]
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5 Steps to Building a Stellar Launch Page

Posted In MARKETING

Create a viral launch page that creates buzz around your newest project.
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4 Smart Ways to Get a Better Google Ranking Today

Posted In MARKETING

Google has fine-tuned its algorithms many times over the years, making it a challenge for businesses that rely on web search referrals to keep up. The truth is, unless you play by Google's rules, you won’t achieve a top spot in the search engine results which many companies rely on to make their website and blog profitable. [...]
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