More in Marketing
If you've ever lost a bid to a competing business that's larger than you, you know the frustration that many solopreneurs face.
A signature speech positions you as an expert and allows you to market your products or services effectively. Learn how to create one in 7 simple steps.
If you're looking to find new leads without digging deep into your pockets, consider guest blogging.
Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement...
Referral marketing is an underappreciated means of reaching new customers and potentially increasing sales.
Good market research is at the core of any successful business, but, unfortunately, many small-business owners are intimidated by the process
For online businesses, the promise of driving website traffic for free can be enticing. But these "free" services often come at a hidden price.
Good old email may seem old hat as new social media sites pop up nearly every day. But consider Gigaom’s June 2014 study of 300 U.S. digital marketers, which called email marketing “the digital workhorse.” The study’s authors describe email marketing as “the most effective for building awareness, acquisition, retention, and conversion.” Copyblogger identifies several essential [...]