Marketing Articles

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    Struggling With Social Media? Focus on Facebook

    by on January 22, 2014

    Let’s not kid ourselves: Social media is neither “easy” nor “free” for most small-business owners. Sure, these online networks can be powerful, cost-effective tools, but social success requires time and honest engagement, not to mention a willingness…

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    Do You Need a New Social Media Strategy?

    by on January 21, 2014

    Teenagers, who spend more than $208 billion each year, are leaving Facebook in droves. This means that small-business owners who rely on the world’s most active social network to sell products or services to young customers may want to rethink their social …

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    How to Improve Your Customer-Service Game in 2014

    by on January 20, 2014

    For all the time you spend developing and pricing your products or services, managing costs, and marketing your brand, how you treat customers can be the tipping point in driving your small business’s growth and profit.

    Here are five simple ways to improve …

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    Is Tumblr Right for My Business?

    by on January 17, 2014

    Tumblr gets a bad rap. The micro-blogging platform tends to be thought of as the most unprofessional of social networks, so it often gets the side-eye glance from corporate types.

    Yet, although it’s true that Tumblr is where we go for spoilers of latest Sh…

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    5 Apps to Enhance Your Business’s Facebook Fan Page

    by on January 17, 2014

    Your business’s Facebook fan page can do a lot more than you may realize. By adding a variety of free and paid apps, you can make your page more interactive and engaging.

    Installing an app is easy. Here’s how: Go to your Facebook fan page. Click the arrow…

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    Give Your Business a Facebook Face Lift

    by on January 16, 2014

    There are more than one billion Facebook users around the world. Is your business set up to take advantage of this audience? Getting Facebook users to like your page is one thing, but turning them into engaged fans and advocates takes a little more effort. Ch…

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    Content Marketing: 3 Tips for Effectively Using “Listicles”

    by on January 15, 2014

    The “listicle,” a slang term for content presented as a series of bullet points, steps, tips, facts, quotes, or pictures, is nothing new. Newspapers and magazines have been publishing Top 10 articles and similar fodder for ages. However, lately listmania s…

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    In the Trenches: Reviewing 2013, Planning for 2014

    by on January 15, 2014

    The year 2013 is in the books and, as always, I’ve looked back to see how we did. Was it a good year? Indeed it was! But the results have set a challenge for us in 2014: This is the year we focus on revenue growth while keeping costs under control.

    It took …

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