More in Marketing
If you're looking to find new leads without digging deep into your pockets, consider guest blogging.
Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement...
Referral marketing is an underappreciated means of reaching new customers and potentially increasing sales.
Good market research is at the core of any successful business, but, unfortunately, many small-business owners are intimidated by the process
For online businesses, the promise of driving website traffic for free can be enticing. But these "free" services often come at a hidden price.
Good old email may seem old hat as new social media sites pop up nearly every day. But consider Gigaom’s June 2014 study of 300 U.S. digital marketers, which called email marketing “the digital workhorse.” The study’s authors describe email marketing as “the most effective for building awareness, acquisition, retention, and conversion.” Copyblogger identifies several essential [...]
Small-business owners are constantly looking for new ways to reach potential customers without wasting money on people who will likely never buy. Why dump a bunch of money into reaching men if you're primarily a women's cosmetics retailer, for example? Digital marketing allows you to more directly target your audience than print advertising does, though it’s [...]
We've been fortunate at Cranky Concierge that our growth has been almost entirely organic to date. But there will come a time where we need to start marketing ourselves. A conversation with a friend of mine this weekend got me thinking more about this. My friend is the chief financial officer of a company in a [...]