Marketing Articles

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    Content Marketing: 3 Tips for Effectively Using “Listicles”

    by on January 15, 2014

    The “listicle,” a slang term for content presented as a series of bullet points, steps, tips, facts, quotes, or pictures, is nothing new. Newspapers and magazines have been publishing Top 10 articles and similar fodder for ages. However, lately listmania s…

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    In the Trenches: Reviewing 2013, Planning for 2014

    by on January 15, 2014

    The year 2013 is in the books and, as always, I’ve looked back to see how we did. Was it a good year? Indeed it was! But the results have set a challenge for us in 2014: This is the year we focus on revenue growth while keeping costs under control.

    It took …

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    Using Guest Writers to Beef Up Your Blog

    by on January 14, 2014

    Experts predict that content marketing isn’t just a trend; it’s here to stay. Small-business owners who ignore its existence are missing big opportunities to connect with customers and keep them engaged.

    Don’t have time to write original blog posts as p…

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    How Entrepreneurs Can Serve the Planet

    by on January 10, 2014

    Steve Strauss is a proponent of starting up businesses and uplifting people who live in poverty. The Portland, Ore.-based consultant merges his two passions in Planet Entrepreneur, a book he edited and co-wrote with 13 other members of the World Entrepreneursh…

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    Jason Miles Paints Instagram’s Big Picture for Small Businesses

    by on January 9, 2014

    As a huge social media fan, Jason Miles eagerly hopped onto Pinterest shortly after its launch in 2010. Nuggets of how he used the site to catapult Liberty Jane Clothing, the “doll couture” company he co-founded with his wife, to success appear in the 2012…

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    Why Google+ Should Be a Core Part of Your Marketing Strategy in 2014

    by on January 8, 2014

    Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained importance in SEO rankings.

    If Google+ wasn’t a part of your…

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    Polish Your Personal LinkedIn Profile for the New Year

    by on January 8, 2014

    The beginning of a new year is an excellent time to reflect on your professional accomplishments of the past 12 months and update your personal LinkedIn profile accordingly.

    With 259 million members worldwide, LinkedIn offers a powerful tool for small-busines…

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    7 Tools for Gathering Customer Feedback

    by on January 7, 2014

    Do you know what your customers really think about your company, products, services, or employees?

    You should make it a point to find out: 73 percent of consumers trust the recommendations of their friends or peers far more than most of your marketing message…

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