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5 Ways to Track Your Competition

Posted In MARKETING

When it comes to keeping up to date on the competition, what you don't know can hurt you. Here are five tips on gathering competitive intelligence.
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Using the Latest Pinterest Tools to Generate Sales

Posted In MARKETING

Pinterest first appeared on the social media scene in 2010 as a place for users to curate or "pin" favorite images from the Internet. Users have embraced the concept and have already pinned more than 30 billion images. Pinterest is now positioning itself as more than just a place where recipes are swapped and designer [...]
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In the Trenches: Evolving With Our Clients

Posted In MARKETING

Our business here at Cranky Concierge continues to grow, and that brings all sorts of challenges with it. But we have to remember that our clients continue to grow as well. That creates challenges for them, and in some cases, we can help them tremendously. The biggest "small business" client we have has been with [...]
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How to Use Hashtags on Twitter and Other Social Networks

Posted In MARKETING

Any business navigating the world of social media marketing needs to know how to use hashtags. What is a hashtag? On Twitter, a hashtag (denoted by the # symbol) turns any word or group of words that directly follow it into a searchable link. This allows users to organize content and track discussion topics based [...]
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Should You Buy a New Top-Level Domain Name for Your Business?

Posted In MARKETING

Now it’s easier than ever before to buy a branded URL for your business. With the Internet Corporation for Assigned Names and Numbers’ rollout of more than 1,400 themed domain extensions over the course of the year, you can now buy the website address of your choice with a .bike, .coffee, or .lawyer top-level domain, [...]
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In the Trenches: Communicating How We Work More Clearly

Posted In MARKETING

We just had our annual Cranky Concierge get together in June, and as always, it was a lively couple of days. We came up with a laundry list of things we want to do better, and one of the bigger themes was around better communicating how our business works. Oh sure, our clients usually know [...]
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How to Market to a World Hooked on Instant Gratification

Posted In MARKETING

It’s no longer enough to give customers great service and competitive prices. Today, they want all of that — and they want it now. With the advent of modern technology and instant-response social media platforms, people have lost the ability to wait. Tweets, Facebook posts, and texting require no patience and provide users with immediate [...]
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What Is Content Marketing?

Posted In MARKETING

These days, having a website isn’t enough. Online collaboration, content sharing and content generation have proved essential for generating customer attention and increasing brand awareness. Content marketing is considered an inbound marketing tactic because it attracts customers to your brand through interesting and desirable content. In contrast, outbound marketing tactics – in-home and out-of-home advertising, direct mail, telemarketing, radio spots, [...]
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