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How to Calculate the Lifetime Value of Your Customers

Posted in MARKETING

How much are your customers worth to your business? Find out using the customer lifetime value (CLV) equation so you can budget your marketing spend.
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Essential Marketing Tips: How to Find Your Target Market

Posted in MARKETING

Identifying your target market is a necessary aspect of starting a business. Learn how to perform market research and find your target market.
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Santa Monica Restaurant Uses Gift Cards to Find a Niche and Build a Community

Posted in MARKETING

Gift cards have proven to increase customer loyalty and impulse buys. Read about a success story, and see if they can work for your business.
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Los Angeles Spa Pampers Returning Customers With Loyalty Program

Posted in MARKETING

Returning customers can have a huge impact on your revenue. Build a following with a customer-loyalty program, just like this L.A.-based small business.
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How to Internationalize Your Website

Posted in MARKETING

If you want to increase online sales, you can optimize your site to reach customers that don't speak English. Learn how to internationalize your site.
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5 Lesser-Known Marketing Metrics You Should Pay Attention To

Posted in MARKETING

While most digital marketers track basic online marketing metrics, there are a few lesser-known metrics that can provide valuable insights.
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3 Clever April Fools’ Day Marketing Ideas That Worked

Posted in MARKETING

In the social media age, what makes people laugh makes people share.
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5 Social Media Myths That Can Ruin Your Online Marketing

Posted in MARKETING

The rumor-friendly nature of social media perpetuates some unfortunate myths. Here are five social media myths that businesses commonly believe.