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Small-business owners are constantly looking for new ways to reach potential customers without wasting money on people who will likely never buy. Why dump a bunch of money into reaching men if you're primarily a women's cosmetics retailer, for example? Digital marketing allows you to more directly target your audience than print advertising does, though it’s [...]
We've been fortunate at Cranky Concierge that our growth has been almost entirely organic to date. But there will come a time where we need to start marketing ourselves. A conversation with a friend of mine this weekend got me thinking more about this. My friend is the chief financial officer of a company in a [...]
In a 2014 survey by the web optimization firm BrightLocal, over 88 percent of respondents stated that they trust online reviews just as much as personal recommendations. Even more importantly, 73 percent of respondents said that online reviews can make them gain or lose trust for local businesses, and shoppers said they tend to read numerous reviews before [...]
Create a viral launch page that creates buzz around your newest project.
Google has fine-tuned its algorithms many times over the years, making it a challenge for businesses that rely on web search referrals to keep up. The truth is, unless you play by Google's rules, you won’t achieve a top spot in the search engine results which many companies rely on to make their website and blog profitable. [...]
When it comes to keeping up to date on the competition, what you don't know can hurt you. Here are five tips on gathering competitive intelligence.
Pinterest first appeared on the social media scene in 2010 as a place for users to curate or "pin" favorite images from the Internet. Users have embraced the concept and have already pinned more than 30 billion images. Pinterest is now positioning itself as more than just a place where recipes are swapped and designer [...]
Our business here at Cranky Concierge continues to grow, and that brings all sorts of challenges with it. But we have to remember that our clients continue to grow as well. That creates challenges for them, and in some cases, we can help them tremendously. The biggest "small business" client we have has been with [...]