Marketing Articles

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    Using Guest Writers to Beef Up Your Blog

    by on January 14, 2014

    Experts predict that content marketing isn’t just a trend; it’s here to stay. Small-business owners who ignore its existence are missing big opportunities to connect with customers and keep them engaged.

    Don’t have time to write original blog posts as p…

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    How Entrepreneurs Can Serve the Planet

    by on January 10, 2014

    Steve Strauss is a proponent of starting up businesses and uplifting people who live in poverty. The Portland, Ore.-based consultant merges his two passions in Planet Entrepreneur, a book he edited and co-wrote with 13 other members of the World Entrepreneursh…

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    Jason Miles Paints Instagram’s Big Picture for Small Businesses

    by on January 9, 2014

    As a huge social media fan, Jason Miles eagerly hopped onto Pinterest shortly after its launch in 2010. Nuggets of how he used the site to catapult Liberty Jane Clothing, the “doll couture” company he co-founded with his wife, to success appear in the 2012…

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    Why Google+ Should Be a Core Part of Your Marketing Strategy in 2014

    by on January 8, 2014

    Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained importance in SEO rankings.

    If Google+ wasn’t a part of your…

    Read » Views: 2,314
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    Polish Your Personal LinkedIn Profile for the New Year

    by on January 8, 2014

    The beginning of a new year is an excellent time to reflect on your professional accomplishments of the past 12 months and update your personal LinkedIn profile accordingly.

    With 259 million members worldwide, LinkedIn offers a powerful tool for small-busines…

    Read » Views: 1,878
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    7 Tools for Gathering Customer Feedback

    by on January 7, 2014

    Do you know what your customers really think about your company, products, services, or employees?

    You should make it a point to find out: 73 percent of consumers trust the recommendations of their friends or peers far more than most of your marketing message…

    Read » Views: 2,722
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    6 Ways to Cultivate User-Generated Content

    by on January 7, 2014

    User-generated content — words and images provided by visitors to a website instead of its publisher — is an effective way to boost the SEO ranking of your company’s website.

    Requesting reviews of your products and services, answers to frequently-asked …

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    Using SEO Analytics Services to Boost Your Website Rankings

    by on January 6, 2014

    The field of search-engine optimization, or SEO, has changed dramatically in the past few years, thanks to Google’s algorithm updates. Today, the best way to increase your website’s ranking for specific keywords in search results is to publish high-quality…

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