Marketing Articles

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    7 Tools for Gathering Customer Feedback

    by on January 7, 2014

    Do you know what your customers really think about your company, products, services, or employees?

    You should make it a point to find out: 73 percent of consumers trust the recommendations of their friends or peers far more than most of your marketing message…

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    6 Ways to Cultivate User-Generated Content

    by on January 7, 2014

    User-generated content — words and images provided by visitors to a website instead of its publisher — is an effective way to boost the SEO ranking of your company’s website.

    Requesting reviews of your products and services, answers to frequently-asked …

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    Using SEO Analytics Services to Boost Your Website Rankings

    by on January 6, 2014

    The field of search-engine optimization, or SEO, has changed dramatically in the past few years, thanks to Google’s algorithm updates. Today, the best way to increase your website’s ranking for specific keywords in search results is to publish high-quality…

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    4 Customer-Relationship Management Systems for Small Businesses

    by on January 3, 2014

    Does your small business routinely seek customers for large projects? Does it sell particular products or solutions to clients on an ongoing basis? In either case, a customer-relationship management system may be an ideal way to keep track of your clients and …

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    How to Use ‘Schwag’ as a Marketing Tool

    by on January 2, 2014

    Giving away products that bear your company’s logo can effectively capture — and keep — people’s attention. Most consumers own about 10 promotional items, which they typically hang on to for six months, a far longer period of time than any other form o…

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    Tips for Boosting Post-Holiday Sales

    by on January 2, 2014

    Whether you did well during the holidays or are still recovering from an unfavorable season, you’ll need to be aggressive if you want to succeed early in 2014.

    “January retail sales figures are often dragged down by the post-holiday shopping ‘hangover,…

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    In the Trenches: Celebrating Our Success

    by on January 1, 2014

    Running any small business can be grueling, but operating Cranky Concierge is particularly challenging. How so? First, we’re a 24/7 operation, because people are always traveling. We rarely get a break. Second, we tend to work with clients who are unhappy, m…

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    Using Handwritten Thank-You Notes to Distinguish Your Business

    by on December 27, 2013

    A personal touch can boost client loyalty, referrals, and overall business success. John Kralik’s story proves this: With everything going wrong in his life and his work, he decided to spend a year writing a thank-you note a day.

    Kralik wrote to everyone fr…

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