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Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement...
Referral marketing is an underappreciated means of reaching new customers and potentially increasing sales.
Good market research is at the core of any successful business. Gets tips from the experts about how to do market when starting your small business.
For online businesses, the promise of driving website traffic for free can be enticing. But these "free" services often come at a hidden price.
According to a recent survey, email marketing drives awareness, acquisition, retention and conversion. Get tips for how to use email marketing.
Small-business owners are constantly looking for new ways to reach potential customers without wasting money on people who will likely never buy. Why dump a bunch of money into reaching men if you're primarily a women's cosmetics retailer, for example? Digital marketing allows you to more directly target your audience than print advertising does, though it’s [...]
We've been fortunate at Cranky Concierge that our growth has been almost entirely organic to date. But there will come a time where we need to start marketing ourselves. A conversation with a friend of mine this weekend got me thinking more about this. My friend is the chief financial officer of a company in a [...]
Consumers trust online reviews just as much as personal recommendations, which makes monitoring and managing your online reputation crucial.