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2014_7_8-small-AM-Tips_for_Marketing_a_Service_Business

7 Tips for Marketing a Service Business

Posted In MARKETING

When you’re selling a product, it might feel like marketing comes easy. You create a campaign around what a product can do for its customers, execute it, and the product sells itself. But when you run a service-based business, selling the service requires a different approach. Instead of marketing product features, you have to market [...]
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The Basics of SEO Writing

Posted In MARKETING

The world of online searching is huge; in fact, Google states that the World Wide Web contains over 60 trillion pages and counting, as of October 2013. For companies and individuals, the primary goal of search engine optimization (SEO) is to populate their webpages with targeted keywords to drive visitors to a specific site. Online users type these keywords [...]
Checklist-for-Choosing-a-Great-Business-Name-large

Checklist for Choosing a Great Business Name

Posted In MARKETING

So you have an awesome business idea, but your company needs an equally awesome name. Your business name is often the first aspect of your company that people are introduced to, and it has the power to drive customers directly to your doorstep or away to competitors. You should only pick a business name once; changing [...]
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7 Tips for Improving Your Local Marketing

Posted In MARKETING

As an entrepreneur, you likely have dreams of taking the world by storm and trouncing even the biggest competitors in your industry. As a small business owner, your reality is that market domination on that scale is out of reach early on. This doesn't mean that you shouldn't aim high. You should. Your best bet, however, is [...]
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Internet Marketing Terms You Should Know

Posted In MARKETING

If you’ve decided to try your hand at online marketing but are new to the internet advertising space, be prepared for a bit of culture shock. When starting your journey, you will stumble upon a lot of terms that may be unfamiliar to you. While this list is by no means comprehensive, it will help [...]
Branding Small Business

Why Branding Is Absolutely Critical for Small Business Success

Posted In MARKETING

If you’re wondering how your small business can stand out in today’s increasingly competitive marketplace, I’ve got one word for you: branding. You may think that branding is for the big companies with the big ideas and even bigger budgets. But branding is just as important for small businesses—maybe even more so. These days, competitors [...]
2014_7_14-small-AM-What_Is_Big_Data_&_Why_Is_It_Important

What Is Big Data and Why Is It Important?

Posted In MARKETING

One of the hottest buzzwords in business right now is "Big Data." It seems everyone is talking about how companies large and small should be using big data to their advantage. But what exactly is it? In a nutshell, big data is a term we're using to define a volume of data that is so [...]
2014_7_14-small-AM-How_to_Create_a_Brand_Voice

How to Create a Brand “Voice”

Posted In MARKETING

With the glut of companies and competing products in today’s crowded marketplace, being heard above the noise can be difficult for companies of any size, but especially small businesses. One way some try to stand out is to spend copious amounts of money on advertising and marketing. But throwing money at a problem won’t necessarily fix it, and [...]
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