Marketing Articles

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    4 Customer-Relationship Management Systems for Small Businesses

    by on January 3, 2014

    Does your small business routinely seek customers for large projects? Does it sell particular products or solutions to clients on an ongoing basis? In either case, a customer-relationship management system may be an ideal way to keep track of your clients and …

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    How to Use ‘Schwag’ as a Marketing Tool

    by on January 2, 2014

    Giving away products that bear your company’s logo can effectively capture — and keep — people’s attention. Most consumers own about 10 promotional items, which they typically hang on to for six months, a far longer period of time than any other form o…

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    Tips for Boosting Post-Holiday Sales

    by on January 2, 2014

    Whether you did well during the holidays or are still recovering from an unfavorable season, you’ll need to be aggressive if you want to succeed early in 2014.

    “January retail sales figures are often dragged down by the post-holiday shopping ‘hangover,…

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    In the Trenches: Celebrating Our Success

    by on January 1, 2014

    Running any small business can be grueling, but operating Cranky Concierge is particularly challenging. How so? First, we’re a 24/7 operation, because people are always traveling. We rarely get a break. Second, we tend to work with clients who are unhappy, m…

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    Using Handwritten Thank-You Notes to Distinguish Your Business

    by on December 27, 2013

    A personal touch can boost client loyalty, referrals, and overall business success. John Kralik’s story proves this: With everything going wrong in his life and his work, he decided to spend a year writing a thank-you note a day.

    Kralik wrote to everyone fr…

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    4 Guidelines to Follow When Offering Free Shipping to Customers

    by on December 26, 2013

    When it comes to shipping, the word “free” can be a deal maker.

    Eight in 10 Americans who bought an item this year that required shipping said shipping options — including free delivery — were an important factor in their overall shopping experience, …

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    In the Trenches: The Yelp Conundrum

    by on December 18, 2013

    In theory, Yelp should be a great tool for any small business. After all, a ton of people browse the site daily looking for quality goods and services. This should help drive a lot of traffic. We here at Cranky Concierge, however, have found the online reviews…

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    Creative Ways to Send Last-Minute Holiday Cards

    by on December 18, 2013

    Holiday cards can be a thoughtful way to remind your customers, vendors, partners, and distributors just how important they are to your small business. But sending traditional tidings requires planning ahead (and stuffing way too many envelopes).
    If you haven…

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