Marketing

Key Digital Marketing Trends for 2015

If you're wondering where digital marketing is headed, look no further. Learn about geo-targeting, personalization and channel leveraging fo

Marketing

How to Calculate the Lifetime Value of Your Customers

How much are your customers worth to your business? Find out using the customer lifetime value (CLV) equation so you can budget your marketi

Marketing

Essential Marketing Tips: How to Find Your Target Market

Identifying your target market is a necessary aspect of starting a business. Learn how to perform market research and find your target marke

Marketing

Santa Monica Restaurant Uses Gift Cards to Find a Niche and Build a Community

Gift cards have proven to increase customer loyalty and impulse buys. Read this success story, and see if gift cards can work for your busin

Marketing

Los Angeles Spa Pampers Returning Customers With Loyalty Program

Returning customers can have a huge impact on your revenue. Build a following with a customer-loyalty program, just like this L.A.-based sma

Marketing

How to Internationalize Your Website

If you want to increase online sales, you can optimize your site to reach customers that don't speak English. Learn how to internationalize

Marketing

5 Lesser-Known Marketing Metrics You Should Pay Attention To

While most digital marketers track basic online marketing metrics, there are a few lesser-known metrics that can provide valuable insights.