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2014_7_14-small-AM-How_to_Build_a_Brand

How to Build a Brand

Posted In MARKETING

Brand recognition is key to growing your business. Your brand tells people who you are and what you do. Without a strong brand, you could get lost amidst all those other businesses competing for your customers. Building a brand takes time, consistency and commitment, but if you put in the effort, you can take your business to the next level. [...]
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Why Advertisers Love Affiliates

Posted In MARKETING

Affiliate marketing can complement and sometimes replace other methods of online marketing. Affiliate marketing is an inexpensive marketing strategy, making quality affiliates a highly sought after resource for online businesses. Advertisers value affiliates because affiliates make conducting business online much easier and less expensive. Affiliate marketing can be a win-win situation for advertisers and their [...]
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20 Online Marketplaces to List Your Product on Today

Posted In MARKETING

You’ve spent the last year developing your new product. You know it will be the hottest, greatest, most-sought-after offering on the marketplace if you can just get exposure to the buying public. But, you have the resources to do little more than set up a retail website and work the free social networking resources to [...]
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How to Conduct Market Research With Surveys

Posted In MARKETING

When conducting market research, a great way to get quantitative analytics and hard data is through surveys. Surveys, whether given online or in person, can help you measure feelings and attitudes toward your products and assist with planning for the development of goods, services and marketing strategies. You can get good results through a survey if you [...]
2014_7_14-small-AM-How_to_Evaluate_Your_Market_Size

How to Evaluate Your Market Size

Posted In MARKETING

Whether you’re looking to launch a new business or expand your existing products and services, understanding market size is a crucial aspect of evaluating a company’s potential for future success. Market size refers to the number of potential buyers of a product or service in a given area. Determining your market size is a key part of the research stage of product development. When [...]
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Free Marketing on Facebook Is Dead. What Now?

Posted In MARKETING

If you’re not paying for Facebook advertising, all that work you put into building a Facebook fan base on your company page is most likely not reaping the returns it once did. In 2012, Facebook said in a blog post that about 16 percent of a business’s fans saw its new content. “Organic reach” (the [...]
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Ready to Rebrand? Entrepreneurs Share Lessons Learned

Posted In MARKETING

When your small business outgrows your original vision or your target market shifts, rebranding may be in order. But updating your image and messaging can be risky. So, how do you alter your approach without damaging your reputation or losing customers? Intuit Small Business Blog asked a few entrepreneurs who’ve successfully rebranded for tips on how [...]
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Social Media: Keeping Up With the Competition

Posted In MARKETING

You want to keep tabs on your competitors’ social media activity, but staying on top of your own online initiatives and overall presence is already a time-consuming chore. How can you possibly manage to do both? By using an inexpensive tracking tool like Mention, Quintly, or Perch. These web-based and mobile apps capture mentions of [...]
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