Marketing Articles

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    4 Guidelines to Follow When Offering Free Shipping to Customers

    by on December 26, 2013

    When it comes to shipping, the word “free” can be a deal maker.

    Eight in 10 Americans who bought an item this year that required shipping said shipping options — including free delivery — were an important factor in their overall shopping experience, …

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    In the Trenches: The Yelp Conundrum

    by on December 18, 2013

    In theory, Yelp should be a great tool for any small business. After all, a ton of people browse the site daily looking for quality goods and services. This should help drive a lot of traffic. We here at Cranky Concierge, however, have found the online reviews…

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    Creative Ways to Send Last-Minute Holiday Cards

    by on December 18, 2013

    Holiday cards can be a thoughtful way to remind your customers, vendors, partners, and distributors just how important they are to your small business. But sending traditional tidings requires planning ahead (and stuffing way too many envelopes).
    If you haven…

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    New Year’s Resolutions That Really Worked for Small Businesses

    by on December 16, 2013

    What are your plans for growing your business in the new year? When we posed this question in the past, you told us that you wanted to do things like expand your market reach, focus on getting more repeat customers, or introduce new products and services.

    Tho…

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    Networking: Boost Sales by Making the Right Connections

    by on December 13, 2013

    “Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization,” asserts Adam Small, founder of the Strategic Business Network, which provides entrepreneurs with training, tools, and opportuni…

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    Manage Social Media the Easy Way [INFOGRAPHIC]

    by on December 13, 2013

    When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing.

    H…

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    How to Make Your Business More Social

    by on December 12, 2013

    The deepest urge in human nature is the desire to be important, American philosopher John Dewey observed. His insight may help to explain why blogs and social networks have become so popular. Before Facebook, Twitter, Yelp, TripAdvisor, and the like, the only…

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    Maximize Holiday Sales With Gift Cards

    by on December 12, 2013

    Want to make sure you’re selling what customers want to buy this holiday season? The answer is simple: Offer gift cards.

    According to the National Retail Federation, 81 percent of consumers surveyed said they plan to purchase at least one gift card during t…

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