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How to Create a Winning Guest Blogging Strategy

Posted in MARKETING

If you're looking to find leads without digging deep into your pockets, consider guest blogging. Learn more about how to get started guest blogging.
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Converged Business and the 4 Cs: Keys to Marketing in the Internet Age

Posted in MARKETING

Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement...
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Why You Should Pay Attention to Referral Marketing

Posted in MARKETING

Referral marketing is an underappreciated means of reaching new customers and potentially increasing sales.
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How to Conduct Market Research for a New Business

Posted in MARKETING

Good market research is at the core of any successful business. Gets tips from the experts about how to do market when starting your small business.
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The 3 Myths of Free Website Traffic and What to Do About It

Posted in MARKETING

For online businesses, the promise of driving website traffic for free can be enticing. But these "free" services often come at a hidden price.
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Why and How to Use Email Marketing

Posted in MARKETING

According to a recent survey, email marketing drives awareness, acquisition, retention and conversion. Get tips for how to use email marketing.
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Digital Marketing Just Became More Small Business Friendly

Posted in MARKETING

Small-business owners are constantly looking for new ways to reach potential customers without wasting money on people who will likely never buy. Why dump a bunch of money into reaching men if you're primarily a women's cosmetics retailer, for example? Digital marketing allows you to more directly target your audience than print advertising does, though it’s [...]
money

In the Trenches: How to Spend on Marketing

Posted in MARKETING

We've been fortunate at Cranky Concierge that our growth has been almost entirely organic to date. But there will come a time where we need to start marketing ourselves. A conversation with a friend of mine this weekend got me thinking more about this. My friend is the chief financial officer of a company in a [...]