Marketing Articles

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    New Year’s Resolutions That Really Worked for Small Businesses

    by on December 16, 2013

    What are your plans for growing your business in the new year? When we posed this question in the past, you told us that you wanted to do things like expand your market reach, focus on getting more repeat customers, or introduce new products and services.

    Tho…

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    Networking: Boost Sales by Making the Right Connections

    by on December 13, 2013

    “Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization,” asserts Adam Small, founder of the Strategic Business Network, which provides entrepreneurs with training, tools, and opportuni…

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    Manage Social Media the Easy Way [INFOGRAPHIC]

    by on December 13, 2013

    When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing.

    H…

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    How to Make Your Business More Social

    by on December 12, 2013

    The deepest urge in human nature is the desire to be important, American philosopher John Dewey observed. His insight may help to explain why blogs and social networks have become so popular. Before Facebook, Twitter, Yelp, TripAdvisor, and the like, the only…

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    Maximize Holiday Sales With Gift Cards

    by on December 12, 2013

    Want to make sure you’re selling what customers want to buy this holiday season? The answer is simple: Offer gift cards.

    According to the National Retail Federation, 81 percent of consumers surveyed said they plan to purchase at least one gift card during t…

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    In the Trenches: Being Honest With Clients

    by on December 11, 2013

    This past week has been a difficult one for Cranky Concierge. Thanks to several different issues that occurred at once, we were completely overwhelmed. How did we cope? We simply told our customers the truth, and our strategy worked well.

    Here’s what happen…

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    Lessons From the Greatest 20th-Century Ad Campaigns

    by on December 10, 2013

    In 1999, Advertising Age published a list of the top ad campaigns of the 20th century. Although these pitches may seem like ancient history, their underlying strategies can be used by modern small-business owners to mount successful campaigns today. Here are f…

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    3 Niche Lifestyle Apps Can Help Market Your Business

    by on December 6, 2013

    Many small businesses have dabbled in online coupon deals — such as those offered by Groupon, LivingSocial, and Amazon Local — with varying degrees of success. Marketing your business via these websites can have obvious perks, as well as some unintended …

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