Marketing Articles

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    Engaging Sports Fans Is Great for Business

    by on December 6, 2013

    Fall isn’t just about leaves and pumpkins; it’s about sports. Baseball ends. Football, hockey, and basketball begin. And fantasy leagues distract hardcore fans in offices across the country. Why not get your small business in on the action by using sport…

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    Using Pinterest Boards to Drive Holiday Sales

    by on December 6, 2013

    Pinterest provides a huge marketing platform for many brands: More than 70 million people use the site to gawk at “pinboards” featuring pictures of food, clothing, home decor, and other goods. These browsers often do more than just look, too. According to …

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    The Best Way to Tweet Images

    by on December 5, 2013

    You probably know that tweeting images is key to engaging with your Twitter followers. In fact, tweets bearing an image have an engagement rate that’s two times higher than those that do not.

    What’s more, a new report shows that how you tweet an image …

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    Why You Should Step Away From Your Keyboard and Pick Up the Phone

    by on December 5, 2013

    A recent survey by Constant Contact shows that by far the two most popular small-business uses of mobile phones are social media and email marketing. Perhaps that’s because using digital tools for marketing purposes is an effective way to reach more prospec…

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    In the Trenches: Dealing With the Holidays

    by on December 4, 2013

    Every time Thanksgiving happens, it gets me thinking about how our business ought to run during the holidays. What days and hours should we stay open? How should we communicate this information to our clients? These are two particularly tough questions for Cra…

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    Tips for Spotting Fake Reviews of Your Business

    by on December 4, 2013

    Americans trust online reviews of products and businesses a lot.

    According to findings by Forrester Research, 70 percent of U.S. adults online take to heart the recommendations they get from friends and family members. What’s more, 55 percent value professi…

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    Is Email Marketing Still Relevant in the Age of Social Media?

    by on December 3, 2013

    With so many small businesses interacting directly with customers on social media sites like Twitter and Facebook, email can seem outdated as a marketing tool.

    But don’t write it off just yet. Email is still very relevant to business marketing. In fact, ema…

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    Entrepreneurs Share Clever Holiday Gift-Giving Tips

    by on November 26, 2013

    Looking for holiday gift ideas beyond generic fruit baskets or cookie tins, which your customers may appreciate but may not remember (or possibly even realize) you gave them?

    The Intuit Small Business Blog recently asked a few entrepreneurs to share their top…

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