Marketing Articles

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    In the Trenches: Being Honest With Clients

    by on December 11, 2013

    This past week has been a difficult one for Cranky Concierge. Thanks to several different issues that occurred at once, we were completely overwhelmed. How did we cope? We simply told our customers the truth, and our strategy worked well.

    Here’s what happen…

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    Lessons From the Greatest 20th-Century Ad Campaigns

    by on December 10, 2013

    In 1999, Advertising Age published a list of the top ad campaigns of the 20th century. Although these pitches may seem like ancient history, their underlying strategies can be used by modern small-business owners to mount successful campaigns today. Here are f…

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    3 Niche Lifestyle Apps Can Help Market Your Business

    by on December 6, 2013

    Many small businesses have dabbled in online coupon deals — such as those offered by Groupon, LivingSocial, and Amazon Local — with varying degrees of success. Marketing your business via these websites can have obvious perks, as well as some unintended …

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    Engaging Sports Fans Is Great for Business

    by on December 6, 2013

    Fall isn’t just about leaves and pumpkins; it’s about sports. Baseball ends. Football, hockey, and basketball begin. And fantasy leagues distract hardcore fans in offices across the country. Why not get your small business in on the action by using sport…

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    Using Pinterest Boards to Drive Holiday Sales

    by on December 6, 2013

    Pinterest provides a huge marketing platform for many brands: More than 70 million people use the site to gawk at “pinboards” featuring pictures of food, clothing, home decor, and other goods. These browsers often do more than just look, too. According to …

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    The Best Way to Tweet Images

    by on December 5, 2013

    You probably know that tweeting images is key to engaging with your Twitter followers. In fact, tweets bearing an image have an engagement rate that’s two times higher than those that do not.

    What’s more, a new report shows that how you tweet an image …

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    Why You Should Step Away From Your Keyboard and Pick Up the Phone

    by on December 5, 2013

    A recent survey by Constant Contact shows that by far the two most popular small-business uses of mobile phones are social media and email marketing. Perhaps that’s because using digital tools for marketing purposes is an effective way to reach more prospec…

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    In the Trenches: Dealing With the Holidays

    by on December 4, 2013

    Every time Thanksgiving happens, it gets me thinking about how our business ought to run during the holidays. What days and hours should we stay open? How should we communicate this information to our clients? These are two particularly tough questions for Cra…

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