Online Marketing Toolkit

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Online Marketing Toolkit for Small Businesses

Posted In MARKETING

We’ve helped hundreds of thousands of small businesses get online through Intuit Website Services. In doing so, we often hear from small-business owners that they could use some help understanding how to approach online marketing. Getting a website is step one. Then what? How do you best use the web to attract customers? What’s worth [...]
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Building a Website for Your Business

Posted In MARKETING

In our introduction to this Online Marketing Toolkit, we noted that many people are going online in search of small-business information. If you want to make it easier for potential customers to learn about your business online, the logical first step may be to set up a website. Here are three key considerations in building [...]
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Getting Your Business Website Found Online with Search Engine Optimization

Posted In MARKETING

In our previous post, we talked about how to approach building a website for your business. Now we’ll look at how to help customers find your site using search engine optimization. All companies want to show up at the top of the list whenever someone searches for their type of business. SEO seeks to accomplish [...]
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Advertise Your Business Online with Search Engine Marketing

Posted In MARKETING

After you build your website and optimize it for organic search results, you can drive additional traffic to your site through search engine marketing. SEM generates visibility in the paid advertising section of search engine results. Unlike SEO, SEM works instantly, sending visitors to your site as soon as you start advertising. The trade-off is [...]
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Email Marketing to Keep Your Customers Coming Back

Posted In MARKETING

Connecting with people via email can be an easy, effective way to market your small business online. To determine whether — and how — email could fit into your marketing strategy, consider the following: What would you like to share with customers? Email marketing is a straightforward, inexpensive way to deliver valuable information about new [...]
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Join the Local Business Conversation with Social Media Marketing

Posted In MARKETING

The other posts in this Online Marketing Toolkit discussed marketing approaches that have a longer history than social media marketing. So before we can talk about how to approach social media marketing, we will share some background on why this topic matters. Are you skeptical of the hype? Your customers aren't; they're already using social [...]
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