Sales Articles

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    In the Trenches: Crafting a Differentiated Product

    by on December 3, 2014

    I’ve been pretty excited about our small-business travel service at Cranky Concierge for some time, and I’ve mentioned it’s been growing (here and here, for example). But we’ve run into multiple occasions where prospective clients don’t und…

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  • Black Friday

    16 Quick Tips for Boosting Sales on Black Friday

    by on November 6, 2014

    Looking for something to supercharge your Black Friday sales? We put together 16 ideas to get off to a strong start.

    1. If you can’t compete on price, offer extra service: Maybe you can’t afford to discount your prices as much as the big-box store down th…

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  • budget

    How to Create a Marketing Budget

    by on October 23, 2014

    When it comes to marketing your company, the old adage that says it takes money to make money is often true. After all, if you don’t allocate some funds toward getting the word out about your business, how will people know it exists? But rather than taking a…

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  • sales forecast

    How to Forecast Your Revenue

    by on October 15, 2014

    If you plan to apply for a small-business loan, you’ll need to prepare a detailed revenue forecast before lenders will consider your request. But this type of report will also provide some much needed information that will help you know when you can afford t…

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  • fired customer

    How to Fire a Troublesome Customer

    by on October 3, 2014

    There’s no small-business advice older than the maxim, “the customer is always right.” That’s often the case, of course, but sometimes it isn’t. In fact, sometimes the customer is so wrong or such a bad fit that you’re better off saying goodbye, sa…

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  • angry woman

    What to Do When Your Customer Loyalty Program Falls Flat

    by on September 11, 2014

    You know that it’s repeat business that keeps your bottom line healthy, but turning a first-time customer into a longtime client can be easier said than done. Big-name companies such as Starbucks and Walgreen’s have successfully capitalized on loyalty program…

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    In the Trenches: How to Turn Customers Away

    by on September 10, 2014

    It’s not often that we want to discourage someone from using our service at Cranky Concierge, but it does happen on occasion. The hard part is figuring out when to make that call and how to handle it once the decision has been made.

    Last week, we ended up i…

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    How to Turn Daily Deal One-Timers Into Loyal Customers

    by on September 2, 2014

    Groupon, Living Social, Gilt City, and other sites that offer daily deals are so prevalent they’ve become part of the small-business economy and lexicon. But too many businesses treat those who take advantage of such deals as one-time opportunities.

    But w…

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