Sales Articles

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    A Small Business Guide to Turning Leads Into Sales

    by on May 18, 2015

    It’s no secret that today’s consumers are savvier than ever. In fact, a recent study shows that between 30% and 50% of leads a business receives are not yet ready to buy. As a result, businesses must put increased effort into turning prospective and one-ti…

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    The “Box Club Business” Revolution and What It Means for You

    by on March 30, 2015

    “Man crates?” Bacon of the month? A curated box of makeup supplies delivered to your house? The idea behind those subscription box services you see advertised on Facebook all the time is nothing new. Book and music clubs used the same model for decades and mad…

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    How to Increase Your Average Sale for Better Profitability

    by on March 30, 2015

    Increasing the amount of your average sale is one of the easiest ways to increase your overall sales, and it doesn’t take a big marketing budget or significant investment to do it. We spoke to Doug Fleener, president and managing partner of Dynamic Experiences…

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    Are You Prepared to Accept EMV Credit Cards?

    by on March 6, 2015

    Ready or not, here they come. If you deal with credit cards, it’s in your best interest as a small-business owner to be ready for the switch to EMV credit-card technology later this year. Starting October 2015, U.S. credit-card issuers will hop onboard the sec…

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    Can Your Small Business Expand to a Global Market?

    by on February 24, 2015

    Think global trade is just for big businesses? According to The Hill, 98 percent of the 300,000 American companies that export goods are small and medium-sized businesses. And those businesses account for one-third of exports from the U.S. We spoke to Laurel D…

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    5 Myths About Sales: What Entrepreneurs Need to Know to Become Better at Selling

    by on January 8, 2015

    “Everybody is a salesperson,” says Martin Limbeck, a keynote speaker, sales trainer, and bestselling author in Germany, whose book NO is Short for Next Opportunity is now available in English. “The first date is nothing else than a sales pitc…

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    In the Trenches: Crafting a Differentiated Product

    by on December 3, 2014

    I’ve been pretty excited about our small-business travel service at Cranky Concierge for some time, and I’ve mentioned it’s been growing (here and here, for example). But we’ve run into multiple occasions where prospective clients don’t und…

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  • Black Friday

    16 Quick Tips for Boosting Sales on Black Friday

    by on November 6, 2014

    Looking for something to supercharge your Black Friday sales? We put together 16 ideas to get off to a strong start.

    1. If you can’t compete on price, offer extra service: Maybe you can’t afford to discount your prices as much as the big-box store down th…

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