Sales Articles

  • sales forecast

    How to Forecast Your Revenue

    by on October 15, 2014

    If you plan to apply for a small-business loan, you’ll need to prepare a detailed revenue forecast before lenders will consider your request. But this type of report will also provide some much needed information that will help you know when you can afford t…

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  • fired customer

    How to Fire a Troublesome Customer

    by on October 3, 2014

    There’s no small-business advice older than the maxim, “the customer is always right.” That’s often the case, of course, but sometimes it isn’t. In fact, sometimes the customer is so wrong or such a bad fit that you’re better off saying goodbye, sa…

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  • angry woman

    What to Do When Your Customer Loyalty Program Falls Flat

    by on September 11, 2014

    You know that it’s repeat business that keeps your bottom line healthy, but turning a first-time customer into a longtime client can be easier said than done. Big-name companies such as Starbucks and Walgreen’s have successfully capitalized on loyalty program…

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  • closed sign

    In the Trenches: How to Turn Customers Away

    by on September 10, 2014

    It’s not often that we want to discourage someone from using our service at Cranky Concierge, but it does happen on occasion. The hard part is figuring out when to make that call and how to handle it once the decision has been made.

    Last week, we ended up i…

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  • groupon-rewards.jpg

    How to Turn Daily Deal One-Timers Into Loyal Customers

    by on September 2, 2014

    Groupon, Living Social, Gilt City, and other sites that offer daily deals are so prevalent they’ve become part of the small-business economy and lexicon. But too many businesses treat those who take advantage of such deals as one-time opportunities.

    But w…

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  • whats_is_the_sales_cycle-large

    What Is the Sales Cycle?

    by on July 17, 2014

    Every business has one goal in mind: sell things. Whether you’re selling big things like cars, small things like jewelry or intangible things like your expertise, you must work through a sales cycle.
    Sales cycles vary depending on your industry, the cost of…

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  • basic_commission-large

    The Basics of Commission

    by on July 17, 2014

    In an effort to maintain a flexible pay schedule and to offer employees options beyond a monthly or bi-weekly salary as well as to reward them for their hard work, some organizations pay their employees using commission. In short, being paid on commission m…

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  • Screen Shot 2014-07-23 at 10.04.10 AM

    How to Use Free Trials to Get More Customers

    by on July 17, 2014

    Free trials are a great option for many businesses and can be a wonderfulmarketing tool if implemented correctly. Free trials attract new customers, increase brand loyalty from existing customers and garner good reviews and testimonials. If you’re just sta…

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