on November 6, 2014
Looking for something to supercharge your Black Friday sales? We put together 16 ideas to get off to a strong start.
1. If you can’t compete on price, offer extra service: Maybe you can’t afford to discount your prices as much as the big-box store down th…Read » Views: 1,313
on October 23, 2014
When it comes to marketing your company, the old adage that says it takes money to make money is often true. After all, if you don’t allocate some funds toward getting the word out about your business, how will people know it exists? But rather than taking a…Read » Views: 976
on October 15, 2014
If you plan to apply for a small-business loan, you’ll need to prepare a detailed revenue forecast before lenders will consider your request. But this type of report will also provide some much needed information that will help you know when you can afford t…Read » Views: 1,127
on October 3, 2014
There’s no small-business advice older than the maxim, “the customer is always right.” That’s often the case, of course, but sometimes it isn’t. In fact, sometimes the customer is so wrong or such a bad fit that you’re better off saying goodbye, sa…Read » Views: 4,795
on September 11, 2014
You know that it’s repeat business that keeps your bottom line healthy, but turning a first-time customer into a longtime client can be easier said than done. Big-name companies such as Starbucks and Walgreen’s have successfully capitalized on loyalty program…Read » Views: 2,883
on September 10, 2014
It’s not often that we want to discourage someone from using our service at Cranky Concierge, but it does happen on occasion. The hard part is figuring out when to make that call and how to handle it once the decision has been made.
Last week, we ended up i…Read » Views: 3,656
on September 2, 2014
Groupon, Living Social, Gilt City, and other sites that offer daily deals are so prevalent they’ve become part of the small-business economy and lexicon. But too many businesses treat those who take advantage of such deals as one-time opportunities.
But w…Read » Views: 995
on July 17, 2014
Every business has one goal in mind: sell things. Whether you’re selling big things like cars, small things like jewelry or intangible things like your expertise, you must work through a sales cycle.
Sales cycles vary depending on your industry, the cost of…Read » Views: 1,017