Sales Articles

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    What to Do When Your Customer Loyalty Program Falls Flat

    by on September 11, 2014

    You know that it’s repeat business that keeps your bottom line healthy, but turning a first-time customer into a longtime client can be easier said than done. Big-name companies such as Starbucks and Walgreen’s have successfully capitalized on loyalty program…

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    In the Trenches: How to Turn Customers Away

    by on September 10, 2014

    It’s not often that we want to discourage someone from using our service at Cranky Concierge, but it does happen on occasion. The hard part is figuring out when to make that call and how to handle it once the decision has been made.

    Last week, we ended up i…

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    How to Turn Daily Deal One-Timers Into Loyal Customers

    by on September 2, 2014

    Groupon, Living Social, Gilt City, and other sites that offer daily deals are so prevalent they’ve become part of the small-business economy and lexicon. But too many businesses treat those who take advantage of such deals as one-time opportunities.

    But w…

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    What Is the Sales Cycle?

    by on July 17, 2014

    Every business has one goal in mind: sell things. Whether you’re selling big things like cars, small things like jewelry or intangible things like your expertise, you must work through a sales cycle.
    Sales cycles vary depending on your industry, the cost of…

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    The Basics of Commission

    by on July 17, 2014

    In an effort to maintain a flexible pay schedule and to offer employees options beyond a monthly or bi-weekly salary as well as to reward them for their hard work, some organizations pay their employees using commission. In short, being paid on commission m…

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    How to Use Free Trials to Get More Customers

    by on July 17, 2014

    Free trials are a great option for many businesses and can be a wonderfulmarketing tool if implemented correctly. Free trials attract new customers, increase brand loyalty from existing customers and garner good reviews and testimonials. If you’re just sta…

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    Managing a Sales Team

    by on June 25, 2014

    The sales team is often thought of as the backbone of the company, and many hiring managers understand the importance of having skilled and experienced candidates. However, having a strong sales team doesn’t stop with hiring the best people. Ultimately, t…

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    12 Quick Tips to Better Sales Copy

    by on June 25, 2014

    Sales copy can be used to increase conversions on your text ads, landing pages, emails and more. Here are 12 simple steps to improve your copy, fast.

    1. Focus your energy on a headline
    Not all copy is created equally, and the headline will determine wheth…

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