So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be.
The Twitterverse is flush with thought leaders, marketing gurus, financial advisers, social media strategists, productivity experts, and fellow entrepreneurs. But separating the jewels from the junk can be a time-consuming endeavor, so we’ve done some of the work for you.
Here are 10 Twitter accounts that every small-business owner ought to follow.
1. @NYTSmallBiz — In addition to providing links to relevant news topics (marketing, accounting, insurance, and more) featured on The New York Times Small Business page, @NYTSmallBiz fosters an active community of small-business owners who share experiences and information.
2. @smallbiztrends — Anita Campbell, CEO of Small Business Trends and BizSugar, uses this Twitter handle to aggregate content from both sites. According to Forbes, Campbell is also one of the 25 most influential women tweeting about entrepreneurship.
3. @ducttape — John Jantsch, a small-business marketing consultant and author of Duct Tape Marketing and The Referral Engine, tweets the kind of real-world marketing advice that has made him known as “the world’s most practical small-business marketing expert.”
5. @GuyKawasaki — Former Apple chief evangelist turned author, entrepreneur, adviser to the Motorola business unit of Google, and tireless tweeter, Guy Kawasaki may be Twitter’s preeminent marketing expert. More than 1.3 million followers can’t be wrong.
6. @toprank — Top Rank Marketing Blog’s Twitter feed gives you the tools to harness the power of SEO, social media, and content and email marketing to acquire and retain customers.
7. @smallbizlady — Another Forbes favorite, Melinda Emerson uses this handle to tweet about everything from productivity to social media. Her biggest draw is #SmallBizChat, a weekly “Twitter talk show” in which she interviews small-business experts.
8. @oDesk — Whether you’re an independent contractor or your business hires them, oDesk’s Twitter feed will keep you updated on the news and issues of the flexible workforce.
9. @Kabbage — Kabbage provides entrepreneurs with the money they need to start and grow their businesses. Its Twitter feed offers advice on small-business finance.
10. @copyblogger — Content marketing is becoming critical to small-business success. Brian Clark and his editorial team provide plenty of tips, tools, and training to help get you started.
Who else dishes out excellent small-business advice on Twitter? Share your favorites with us in the Comments section below. Of course, we hope you’ll follow us at @Intuit, too!
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