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How to Use Hashtags to Grow Your Business

Posted In SOCIAL MEDIA

Hashtags provide some interesting and effective ways for small-business owners to network, interact, and share information with people they’d otherwise never reach. In fact, savvy social media marketers attach hashtags to nearly all of their updates to increase the impact of their messages and reach more potential customers. A hashtag, as you probably know, is a word (or [...]
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6 Reasons Your Blog Stinks (and How to Fix It)

Posted In MARKETING

Blogging can be an effective marketing strategy, but are you doing it right? Here are six common mistakes that small-business owners make with their blogs — and how to fix them. 1. Every post is a blatant advertisement. It’s fine to occasionally write about a fabulous new product or service your small business offers, but [...]
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What's the Best Content to Post on Social Media Sites?

Posted In MARKETING

“The single most important factor for making social media campaigns successful is content,” says Santanu Bhattacharya, CEO and founder of Salorix, a provider of online data and advice for effectively using it in marketing decisions. Bhattacharya isn’t alone in his opinion. Experts agree that certain types of content are better than others, because they are far more likely to attract [...]
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Use LinkedIn to Boost Your Small-Business Profile

Posted In MARKETING

More than 3 million businesses have set up company pages on LinkedIn, where they can connect with some 225 million professionals in major industries across the globe, says Aviad Pinkovezky, a LinkedIn product manager. Does your small business have a LinkedIn page? Do you have a personal profile? Or are you still debating whether it’s [...]
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Are You Wasting Time on Social Media?

Posted In MARKETING

Small businesses spend an average of 5.5 hours per week managing their social media presence, and 85 percent of small-business owners say they’re the ones primarily responsible for their companies’ online efforts, a 2013 study commissioned by Staples shows. And why not? Sites like Facebook, Twitter, and Google+ can be an affordable, effective way to [...]
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Use Instagram to Grow Your Business

Posted In MARKETING

Instagram, like other social networks, can be an excellent tool for promoting your small business. The photo- and video-sharing platform, coupled with its varied supporting apps, provides a free means of driving traffic to your company’s website and interacting with your customers and prospects. Here are some tips to help you make full use of Instagram’s marketing potential. Use [...]
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Beware of Fake Social Media Profiles

Posted In LEADERSHIP PROFILES

The topic of identity theft makes headlines every year during tax season, which is understandable, considering the potential financial impact of fake claims. But there’s growing type of fraud that small-business owners should monitor carefully: social media impersonation. Most often, the practice takes the form of fake profiles on Facebook, LinkedIn, or Twitter that purport [...]
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How to Revive Your Inactive Social Media Accounts

Posted In MARKETING

Is your most recent tweet the relic of a sale you held a year ago? Does the top post on your Facebook business page show a seasonal outdoor photo from last winter? When you’re running a small business, keeping your online presence up-to-date isn’t always a priority. Yet when potential customers stumble upon your outdated [...]
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