More in Social Media
Hashtags provide some interesting and effective ways for small-business owners to network, interact, and share information with people they’d otherwise never reach. In fact, savvy social media marketers attach hashtags to nearly all of their updates to increase the impact of their messages and reach more potential customers. A hashtag, as you probably know, is a word (or [...]
Blogging can be effective, but are you doing it right? Read six common mistakes that small business owners make with their blogs and how to fix them.
“The single most important factor for making social media campaigns successful is content,” says Santanu Bhattacharya, CEO and founder of Salorix, a provider of online data and advice for effectively using it in marketing decisions. Bhattacharya isn’t alone in his opinion. Experts agree that certain types of content are better than others, because they are far more likely to attract [...]
More than 3 million businesses have set up company pages on LinkedIn, where they can connect with some 225 million professionals in major industries across the globe, says Aviad Pinkovezky, a LinkedIn product manager. Does your small business have a LinkedIn page? Do you have a personal profile? Or are you still debating whether it’s [...]
Small businesses spend an average of 5.5 hours per week managing their social media presence, and 85 percent of small-business owners say they’re the ones primarily responsible for their companies’ online efforts, a 2013 study commissioned by Staples shows. And why not? Sites like Facebook, Twitter, and Google+ can be an affordable, effective way to [...]
Instagram can be an excellent tool for promoting and marketing your small business. Get tips and tricks on how to use Instagram for your business.
The topic of identity theft makes headlines every year during tax season, which is understandable, considering the potential financial impact of fake claims. But there’s growing type of fraud that small-business owners should monitor carefully: social media impersonation. Most often, the practice takes the form of fake profiles on Facebook, LinkedIn, or Twitter that purport [...]
Is your most recent tweet the relic of a sale you held a year ago? Does the top post on your Facebook business page show a seasonal outdoor photo from last winter? When you’re running a small business, keeping your online presence up-to-date isn’t always a priority. Yet when potential customers stumble upon your outdated [...]