Social Media Articles

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    4 Tools for Monitoring Your Brand's Online Presence

    by on September 12, 2013

    As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites, and social media networks. But is everything they’re saying positive, or even accurate?

    In order to combat inaccuraci…

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    Twitter Survey Shows How Business Tweets Produce Tangible Results

    by on September 10, 2013

    As a small-business owner, you’re sold on using social media to engage with customers and to build brand awareness. But you aren’t sure how much potential your Twitter presence really has. What kind of tangible results can you expect from tweeting?


    Read » Views: 925
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    How to Use Hashtags to Grow Your Business

    by on September 10, 2013

    Hashtags provide some interesting and effective ways for small-business owners to network, interact, and share information with people they’d otherwise never reach. In fact, savvy social media marketers attach hashtags to nearly all of their updates to inc…

    Read » Views: 2,458
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    6 Reasons Your Blog Stinks (and How to Fix It)

    by on September 5, 2013

    Blogging can be an effective marketing strategy, but are you doing it right? Here are six common mistakes that small-business owners make with their blogs — and how to fix them.

    1. Every post is a blatant advertisement. It’s fine to occasionally write abo…

    Read » Views: 2,440
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    What's the Best Content to Post on Social Media Sites?

    by on August 30, 2013

    “The single most important factor for making social media campaigns successful is content,” says Santanu Bhattacharya, CEO and founder of Salorix, a provider of online data and advice for effectively using it in marketing decisions.

    Bhattacharya isn’…

    Read » Views: 1,034
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    6 Best Uses of Twitter to Boost Your Business

    by on August 26, 2013

    So you’ve turned to Twitter to boost your business, but you aren’t sure how best to take advantage of the social media site. We’re here to help. Here are six ways to engage prospects and customers, disseminate information, manage your reputation, and st…

    Read » Views: 1,079
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    Use LinkedIn to Boost Your Small-Business Profile

    by on August 19, 2013

    More than 3 million businesses have set up company pages on LinkedIn, where they can connect with some 225 million professionals in major industries across the globe, says Aviad Pinkovezky, a LinkedIn product manager.

    Does your small business have a LinkedIn …

    Read » Views: 1,330
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    Are You Wasting Time on Social Media?

    by on August 15, 2013

    Small businesses spend an average of 5.5 hours per week managing their social media presence, and 85 percent of small-business owners say they’re the ones primarily responsible for their companies’ online efforts, a 2013 study commissioned by Staples shows…

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