More in Social Media
Earlier this month, Google rolled out its Google+ dashboard for businesses. Here’s a look at how the new features can help you manage your company’s web presence and activities on this social network. If you’re not already using Google+ for your business, it’s a good time to set up your business profile. Even if you [...]
It’s time to review your social media strategy checklist again, because you may want to add up-and-comer Wanelo to it. Even if you’ve never heard of this social network, there’s a high probability that the teenagers in your life are already members. The site has more than 8 million registered users, approximately 70 percent of [...]
Online ratings and reviews can be a complicated puzzle for small-business owners to solve. Yet a favorable online reputation is a crucial source of leads and sales for many retail and service businesses. For example, when’s the last time you took a chance on an unknown restaurant with horrible online reviews? If you answered “never,” [...]
Pinterest is making the pinning experience a little richer for individuals and businesses. The popular social network recently launched Rich Pins, a new feature that provides more consumer information, such as movie ratings and reviews, to users as they peruse certain types of images, or “pins.” The idea is to get people to act on [...]
Customer engagement should be a top priority for small-business owners looking to develop a successful social media marketing strategy. One of the most effective — and lucrative — ways to get people to interact with your brand is to offer an incentive, such as prizes in a contest. According to a recent study by the [...]
At the National Restaurant Association trade show in May, Starbucks CEO Howard Schultz discussed how the coffee conglomerate strengthened its brand and solidified its customer base after the company opened too many stores in a short period of time and despite the dismal economy. Schultz left Starbucks in 2000 but returned eight years later, vowing [...]
You should be using Twitter as a source of small business information and advice. Here are 10 Twitter accounts that business owners ought to follow.
If you use Instagram for business purposes, the Photos of You feature can increase customer engagement and visibility. Learn more about Instagram.