Social Media Articles

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    Some Days Are Better Than Others for Social Media Marketing

    by on September 19, 2013

    As a social-media-savvy small-business owner, you know that using Facebook is an effective way to connect with customers and prospects. But are you aware that Facebook users are more likely to search the site for industry-specific information on certain days o…

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    Why Social Media Isn’t Paying Off for Your Business

    by on September 17, 2013

    Ever wonder why you even bother with social media? Does it seem as if your tweets, likes, status updates, and other online missives aren’t yielding any return? Don’t blame Twitter and Facebook. Instead, check your messages to see what they’re lacking.


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    4 Tools for Monitoring Your Brand's Online Presence

    by on September 12, 2013

    As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites, and social media networks. But is everything they’re saying positive, or even accurate?

    In order to combat inaccuraci…

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    Twitter Survey Shows How Business Tweets Produce Tangible Results

    by on September 10, 2013

    As a small-business owner, you’re sold on using social media to engage with customers and to build brand awareness. But you aren’t sure how much potential your Twitter presence really has. What kind of tangible results can you expect from tweeting?


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    How to Use Hashtags to Grow Your Business

    by on September 10, 2013

    Hashtags provide some interesting and effective ways for small-business owners to network, interact, and share information with people they’d otherwise never reach. In fact, savvy social media marketers attach hashtags to nearly all of their updates to inc…

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    6 Reasons Your Blog Stinks (and How to Fix It)

    by on September 5, 2013

    Blogging can be an effective marketing strategy, but are you doing it right? Here are six common mistakes that small-business owners make with their blogs — and how to fix them.

    1. Every post is a blatant advertisement. It’s fine to occasionally write abo…

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    What's the Best Content to Post on Social Media Sites?

    by on August 30, 2013

    “The single most important factor for making social media campaigns successful is content,” says Santanu Bhattacharya, CEO and founder of Salorix, a provider of online data and advice for effectively using it in marketing decisions.

    Bhattacharya isn’…

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    6 Best Uses of Twitter to Boost Your Business

    by on August 26, 2013

    So you’ve turned to Twitter to boost your business, but you aren’t sure how best to take advantage of the social media site. We’re here to help. Here are six ways to engage prospects and customers, disseminate information, manage your reputation, and st…

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