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How to Make Your E-Commerce Website Social

Posted In BUSINESS PROFILES

Back in 2005, former caterers Ron Berrett and his wife, Maggie, started Royal Palm Event Supply to sell hard-to-find event supplies and table linens. Their profits turned out to be in tablecloths, so in 2007 the couple renamed the company LinenTablecloth, started manufacturing their wares in their own factory in China to cut costs and [...]
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What Google+'s New Business Dashboard Can Do for You

Posted In SOCIAL MEDIA

Earlier this month, Google rolled out its Google+ dashboard for businesses. Here’s a look at how the new features can help you manage your company’s web presence and activities on this social network. If you’re not already using Google+ for your business, it’s a good time to set up your business profile. Even if you [...]
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What You Need to Know About Wanelo

Posted In MARKETING

It’s time to review your social media strategy checklist again, because you may want to add up-and-comer Wanelo to it. Even if you’ve never heard of this social network, there’s a high probability that the teenagers in your life are already members. The site has more than 8 million registered users, approximately 70 percent of [...]
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Take More Control of Your Online Reviews

Posted In MARKETING

Online ratings and reviews can be a complicated puzzle for small-business owners to solve. Yet a favorable online reputation is a crucial source of leads and sales for many retail and service businesses. For example, when’s the last time you took a chance on an unknown restaurant with horrible online reviews? If you answered “never,” [...]
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Pinterest's New "Rich Pins" Expand Marketing Options for Businesses

Posted In MARKETING

Pinterest is making the pinning experience a little richer for individuals and businesses. The popular social network recently launched Rich Pins, a new feature that provides more consumer information, such as movie ratings and reviews, to users as they peruse certain types of images, or “pins.” The idea is to get people to act on [...]
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How to Use Contests to Your Advantage in Social Media Marketing

Posted In MARKETING

Customer engagement should be a top priority for small-business owners looking to develop a successful social media marketing strategy. One of the most effective — and lucrative — ways to get people to interact with your brand is to offer an incentive, such as prizes in a contest. According to a recent study by the [...]
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Starbucks CEO Howard Schultz's Fresh-Brewed Tips for Business Owners

Posted In LEADERSHIP PROFILES

At the National Restaurant Association trade show in May, Starbucks CEO Howard Schultz discussed how the coffee conglomerate strengthened its brand and solidified its customer base after the company opened too many stores in a short period of time and despite the dismal economy. Schultz left Starbucks in 2000 but returned eight years later, vowing [...]
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10 Twitter Accounts Small-Business Owners Should Follow

Posted In SOCIAL MEDIA

So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be. The Twitterverse is flush with thought leaders, marketing gurus, financial advisers, social media strategists, productivity experts, and fellow entrepreneurs. But separating the jewels from the junk can be [...]
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