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How Instagram's New 'Photos of You' Increases Customer Engagement

Posted In MARKETING

Visual marketing is on the rise, and Instagram is leading the way, dominating the photo-sharing space. Just a year after being acquired by Facebook, Instagram has experienced a 500 percent increase in users, a study by social media analytics firm Simply Measured shows. The study also finds that, although more top brands use Pinterest than [...]
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How to Market Your Business With Vine Videos

Posted In MARKETING

As social media transforms how businesses and customers interact, video is playing an increasingly important role in their conversations and, as a result, setting new consumer expectations of commercial brands. This is where Twitter’s storytelling app Vine comes in. Vine, which debuted in January, allows users to share six-second looped videos shot in low resolution, [...]
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Is It Time to Hire a Community Manager?

Posted In EMPLOYEES

Your sales are skyrocketing, customers are pouring in, and it’s becoming difficult to keep up with all of the growth. This is a good problem to have, of course. But you should probably consider enlisting help, particularly when it comes to managing your online community. What are some telltale signs that it’s time to let [...]
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How to Make an Impact With Your LinkedIn Company Page

Posted In MARKETING

Need another reason to use LinkedIn company pages to promote your business? Here you go: A recent LinkedIn study found that half of its members are more likely to purchase from a business that they engage with on the site. Company pages offer a wealth of free and premium tools to help businesses market themselves [...]
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Jeff Korhan on Humanizing Your Business Through Social Media

Posted In LEADERSHIP PROFILES

Jeff Korhan (pictured) is on his third career — as a marketing speaker, trainer, and coach — after working for a petroleum company, then launching a small business (a landscape-services company) in 1988 and selling it 20 years later. Coaching small-business owners evolved out of his work in teaching meditation, a practice that helped him [...]
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Does My Small Business Need a Social Media Policy?

Posted In EMPLOYEES

The benefits of using social media for business get touted a lot, but the risks associated with doing so are mentioned far less often. This is unfortunate, because the casual nature of the social web and the permanence of the internet can be a recipe for disaster. Corporate giants like IBM, Wells Fargo, and Yahoo [PDFs] [...]
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How to Leverage LinkedIn for Your Business

Posted In MARKETING

LinkedIn has a reputation for being the social network where professionals strategize their next career moves. But the site is also a fantastic tool for establishing and growing a business. Want to leverage LinkedIn for your enterprise? Here’s how to get started. Create a LinkedIn company page. At minimum, take advantage of this feature to [...]
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What Are Customers Saying About You on Social Media?

Posted In MARKETING

Someone, somewhere is talking about your business behind your back. Fortunately, you can sit in on many of the conversations — at least the ones occurring on social media sites. Here’s how to stay abreast of what customers are saying about your company on platforms like Facebook, Twitter, and Google+. 1. Set up alerts and [...]
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