Social Media Articles

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    Are You Wasting Time on Social Media?

    by on August 15, 2013

    Small businesses spend an average of 5.5 hours per week managing their social media presence, and 85 percent of small-business owners say they’re the ones primarily responsible for their companies’ online efforts, a 2013 study commissioned by Staples shows…

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    Use Instagram to Grow Your Business

    by on August 8, 2013

    Instagram, like other social networks, can be an excellent tool for promoting your small business. The photo- and video-sharing platform, coupled with its varied supporting apps, provides a free means of driving traffic to your company’s website and intera…

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    Are You a Social Media Sinner?

    by on July 22, 2013

    A recent Intuit infographic shows that more than 9 million U.S. small businesses maintain some sort of social media presence. Yet, despite its popularity, social media “remains one of the most misunderstood, poorly utilized opportunities in business today,…

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    Beware of Fake Social Media Profiles

    by on July 19, 2013

    The topic of identity theft makes headlines every year during tax season, which is understandable, considering the potential financial impact of fake claims. But there’s growing type of fraud that small-business owners should monitor carefully: social media …

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    How to Revive Your Inactive Social Media Accounts

    by on July 19, 2013

    Is your most recent tweet the relic of a sale you held a year ago? Does the top post on your Facebook business page show a seasonal outdoor photo from last winter?

    When you’re running a small business, keeping your online presence up-to-date isn’t always …

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    How to Make Your E-Commerce Website Social

    by on July 17, 2013

    Back in 2005, former caterers Ron Berrett and his wife, Maggie, started Royal Palm Event Supply to sell hard-to-find event supplies and table linens. Their profits turned out to be in tablecloths, so in 2007 the couple renamed the company LinenTablecloth, star…

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    What Google+'s New Business Dashboard Can Do for You

    by on June 28, 2013

    Earlier this month, Google rolled out its Google+ dashboard for businesses. Here’s a look at how the new features can help you manage your company’s web presence and activities on this social network.

    If you’re not already using Google+ for your busines…

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    What You Need to Know About Wanelo

    by on June 24, 2013

    It’s time to review your social media strategy checklist again, because you may want to add up-and-comer Wanelo to it.

    Even if you’ve never heard of this social network, there’s a high probability that the teenagers in your life are already members. The…

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