Social Media Articles
on July 17, 2013
Back in 2005, former caterers Ron Berrett and his wife, Maggie, started Royal Palm Event Supply to sell hard-to-find event supplies and table linens. Their profits turned out to be in tablecloths, so in 2007 the couple renamed the company LinenTablecloth, star…Read » Views: 5,491
on June 28, 2013
Earlier this month, Google rolled out its Google+ dashboard for businesses. Here’s a look at how the new features can help you manage your company’s web presence and activities on this social network.
If you’re not already using Google+ for your busines…Read » Views: 3,666
on June 24, 2013
It’s time to review your social media strategy checklist again, because you may want to add up-and-comer Wanelo to it.
Even if you’ve never heard of this social network, there’s a high probability that the teenagers in your life are already members. The…Read » Views: 3,958
on June 19, 2013
Online ratings and reviews can be a complicated puzzle for small-business owners to solve. Yet a favorable online reputation is a crucial source of leads and sales for many retail and service businesses.
For example, when’s the last time you took a chance o…Read » Views: 2,352
on June 17, 2013
Pinterest is making the pinning experience a little richer for individuals and businesses.
The popular social network recently launched Rich Pins, a new feature that provides more consumer information, such as movie ratings and reviews, to users as they perus…Read » Views: 4,226
on June 17, 2013
Customer engagement should be a top priority for small-business owners looking to develop a successful social media marketing strategy. One of the most effective — and lucrative — ways to get people to interact with your brand is to offer an incentive, suc…Read » Views: 2,211
on June 13, 2013
At the National Restaurant Association trade show in May, Starbucks CEO Howard Schultz discussed how the coffee conglomerate strengthened its brand and solidified its customer base after the company opened too many stores in a short period of time and despite …Read » Views: 2,289
on June 11, 2013
So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be.
The Twitterverse is flush with thought leaders, marketing gurus, financial advisers, social …Read » Views: 2,485