Social Media Articles

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    How to Make Your E-Commerce Website Social

    by on July 17, 2013

    Back in 2005, former caterers Ron Berrett and his wife, Maggie, started Royal Palm Event Supply to sell hard-to-find event supplies and table linens. Their profits turned out to be in tablecloths, so in 2007 the couple renamed the company LinenTablecloth, star…

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    What Google+'s New Business Dashboard Can Do for You

    by on June 28, 2013

    Earlier this month, Google rolled out its Google+ dashboard for businesses. Here’s a look at how the new features can help you manage your company’s web presence and activities on this social network.

    If you’re not already using Google+ for your busines…

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    What You Need to Know About Wanelo

    by on June 24, 2013

    It’s time to review your social media strategy checklist again, because you may want to add up-and-comer Wanelo to it.

    Even if you’ve never heard of this social network, there’s a high probability that the teenagers in your life are already members. The…

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    Take More Control of Your Online Reviews

    by on June 19, 2013

    Online ratings and reviews can be a complicated puzzle for small-business owners to solve. Yet a favorable online reputation is a crucial source of leads and sales for many retail and service businesses.

    For example, when’s the last time you took a chance o…

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    Pinterest's New "Rich Pins" Expand Marketing Options for Businesses

    by on June 17, 2013

    Pinterest is making the pinning experience a little richer for individuals and businesses.

    The popular social network recently launched Rich Pins, a new feature that provides more consumer information, such as movie ratings and reviews, to users as they perus…

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    How to Use Contests to Your Advantage in Social Media Marketing

    by on June 17, 2013

    Customer engagement should be a top priority for small-business owners looking to develop a successful social media marketing strategy. One of the most effective — and lucrative — ways to get people to interact with your brand is to offer an incentive, suc…

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    Starbucks CEO Howard Schultz's Fresh-Brewed Tips for Business Owners

    by on June 13, 2013

    At the National Restaurant Association trade show in May, Starbucks CEO Howard Schultz discussed how the coffee conglomerate strengthened its brand and solidified its customer base after the company opened too many stores in a short period of time and despite …

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    10 Twitter Accounts Small-Business Owners Should Follow

    by on June 11, 2013

    So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be.

    The Twitterverse is flush with thought leaders, marketing gurus, financial advisers, social …

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