Social Media Articles
on June 19, 2013
Online ratings and reviews can be a complicated puzzle for small-business owners to solve. Yet a favorable online reputation is a crucial source of leads and sales for many retail and service businesses.
For example, when’s the last time you took a chance o…Read » Views: 1,529
on June 17, 2013
Pinterest is making the pinning experience a little richer for individuals and businesses.
The popular social network recently launched Rich Pins, a new feature that provides more consumer information, such as movie ratings and reviews, to users as they perus…Read » Views: 3,245
on June 17, 2013
Customer engagement should be a top priority for small-business owners looking to develop a successful social media marketing strategy. One of the most effective — and lucrative — ways to get people to interact with your brand is to offer an incentive, suc…Read » Views: 1,227
on June 13, 2013
At the National Restaurant Association trade show in May, Starbucks CEO Howard Schultz discussed how the coffee conglomerate strengthened its brand and solidified its customer base after the company opened too many stores in a short period of time and despite …Read » Views: 1,303
on June 11, 2013
So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be.
The Twitterverse is flush with thought leaders, marketing gurus, financial advisers, social …Read » Views: 181
on June 5, 2013
Visual marketing is on the rise, and Instagram is leading the way, dominating the photo-sharing space. Just a year after being acquired by Facebook, Instagram has experienced a 500 percent increase in users, a study by social media analytics firm Simply Measur…Read » Views: 1,090
on May 30, 2013
As social media transforms how businesses and customers interact, video is playing an increasingly important role in their conversations and, as a result, setting new consumer expectations of commercial brands.
This is where Twitter’s storytelling app Vine …Read » Views: 1,428
on May 29, 2013
Your sales are skyrocketing, customers are pouring in, and it’s becoming difficult to keep up with all of the growth. This is a good problem to have, of course. But you should probably consider enlisting help, particularly when it comes to managing your onli…Read » Views: 858