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3 Apps for Scheduling Social Media Posts

Posted in MARKETING

Social media marketing is largely an all-or-nothing endeavor. To make it work for your business, you have to post frequently and use various platforms. Facebook, Twitter, LinkedIn, Pinterest, and Google+ all present opportunities. Of course, posting regularly can eat up your valuable time. But it doesn’t have to. If social media is integral to your [...]
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Add Social Media to Your Customer Relationship Management Efforts

Posted in MARKETING

Do you use Twitter, Facebook, Pinterest, or other websites to stay in touch with your customers? If so, it’s more important than ever that you integrate social media capabilities into your CRM efforts. The emerging practice of social customer relationship management aims to engage your customers/clients and prospects in conversations that they lead or control, helping to nurture a [...]
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How to Create Social Media Buzz Before Opening Your Doors

Posted in MARKETING

Social media networks are an effective way to spread the word about your small business even before you’re ready to start selling. For example, between applying for permits and deciding where to set up shop, a Boston-based food truck owner built a Twitter following months before he began serving food. “Because of his online efforts, [...]
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How to Get Started — Fast — with Social Media

Posted in MARKETING

Whether you’re thinking of starting a business or already running one, you’re probably acutely aware of the intense competition out there. To stand out in the crowd and grow your operation, you must use every marketing tool at your disposal, including social media. Still resisting these “newfangled” technologies? Almost any business can benefit from cultivating a social media presence and [...]
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Have You Checked Your Online Reputation Lately?

Posted in MARKETING

Reputation. It’s a concept you hear about from a young age but probably give little thought to — until negative words are spoken about you. Then, suddenly, you’re all too aware of how important your reputation can be. With the internet serving as today’s water cooler, or the place where people gather to gossip, maintaining [...]
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Kathy Sidell on Living the American Restaurant Dream

Posted in LEADERSHIP PROFILES

Kathy Sidell grew up in a family of foodies. In 2005, the producer-turned-restaurateur opened the Metropolitan Club in Chestnut Hill, Mass. Since then, she’s expanded the upscale burger bar to four more locations. Sidell (pictured) also published a book in which she offers insights into the notoriously tough restaurant industry. When I Met Food: Living the [...]
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Use Viddy and Instagram to Engage with Customers

Posted in MARKETING

Social media and reality TV have quietly changed what we expect from the people with whom we do business. We get a behind-the-scenes glimpse into lives of celebrities, entrepreneurs, and politicians. It’s called the “new normal,” and it’s why crab fishermen now have more to do with your small business than you once thought. Your [...]
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Finance Expert Coaches Etsy Sellers in New Book

Posted in LEADERSHIP PROFILES

When Etsy launched in 2005, the e-commerce site turned thousands of hobbyists into professional craftspeople. Woodworkers, knitters, seamstresses, and others suddenly had a virtual storefront through which they could sell their handmade wares for a profit. Their efforts thoroughly impressed Jason Malinak, a CPA who watched wife Katie’s crafting career blossom after she debuted on [...]