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Finance Expert Coaches Etsy Sellers in New Book

Posted In LEADERSHIP PROFILES

When Etsy launched in 2005, the e-commerce site turned thousands of hobbyists into professional craftspeople. Woodworkers, knitters, seamstresses, and others suddenly had a virtual storefront through which they could sell their handmade wares for a profit. Their efforts thoroughly impressed Jason Malinak, a CPA who watched wife Katie’s crafting career blossom after she debuted on [...]
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How to Optimize Twitter and Facebook Posts for Higher Engagement

Posted In MARKETING

Your social media efforts may be a waste of valuable time if you aren’t armed with a few facts about how people use Twitter and Facebook. Before you post anything else on either site, read these statistics compiled by Buddy Media — and consider the following tips (based on its findings) for optimizing your activity. [...]
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4 Steps for Holding a Contest on Pinterest

Posted In MARKETING

Want to increase your exposure on Pinterest? Encourage the site’s users to create their own content related to your products and brand. You can do so by leveraging people’s universal love of contests: Everyone enjoys winning and getting stuff for free. Here are four steps to creating an effective Pinterest contest. 1. Create a contest [...]
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The Best Social Networks for Improving Your Search Results

Posted In MARKETING

With Google’s recent algorithm updates and Facebook’s integration with Bing, social networks have become a critical component of every company’s search placements. Despite this, and the staggering amount of time people spend using social media, many small-business owners still neglect these sites. Often it’s because they think their business doesn’t “work” on social networks. But [...]
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How to Appear Social Media-Savvy Even When You’re Not

Posted In MARKETING

Has your business Facebook page become neglected? Is your company’s Twitter account sitting dormant, unable to surpass the triple-digit mark in followers? Do you have just three lonely photos on Pinterest? Letting your social-media business accounts languish may hurt your brand in the long run. If you’ve been holding back updates because you’re daunted or [...]
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4 Steps to Quickly Create a Cyber Monday Marketing Campaign

Posted In MARKETING

Cyber Monday can be as much of a boon to online merchants as Black Friday is to traditional ones. Small businesses that sell goods and services via the web can boost their sales and exposure by creating a campaign in time for Nov. 26 (the Monday after Thanksgiving). “As one of the biggest online shopping [...]
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Facebook Fuels Sales for Small Businesses

Posted In BUSINESS PROFILES

With less than two months on Facebook, toy company CharlieDog and Friends is typically selling $500 to $1,000 in product per day — the bulk of its online sales — thanks to traffic on the social media site. These are significant numbers for the year-old startup, says Suzy Allman, the company's founder. The Rye, N.Y.-based [...]
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Zach Hoffman on How to Manage Your Online Reputation

Posted In MARKETING

“Online reputation management is key to any business, small or large,” says Zach Hoffman (pictured), founder and CEO of Exults, an online marketing company. Truer words were never spoken. A negative review can cause potential customers to do business with your competitors instead of you. Although it’s impossible to prevent people from saying negative things [...]
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