Social Media Articles

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    How Instagram's New 'Photos of You' Increases Customer Engagement

    by on June 5, 2013

    Visual marketing is on the rise, and Instagram is leading the way, dominating the photo-sharing space. Just a year after being acquired by Facebook, Instagram has experienced a 500 percent increase in users, a study by social media analytics firm Simply Measur…

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    How to Market Your Business With Vine Videos

    by on May 30, 2013

    As social media transforms how businesses and customers interact, video is playing an increasingly important role in their conversations and, as a result, setting new consumer expectations of commercial brands.

    This is where Twitter’s storytelling app Vine …

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    Is It Time to Hire a Community Manager?

    by on May 29, 2013

    Your sales are skyrocketing, customers are pouring in, and it’s becoming difficult to keep up with all of the growth. This is a good problem to have, of course. But you should probably consider enlisting help, particularly when it comes to managing your onli…

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    How to Make an Impact With Your LinkedIn Company Page

    by on May 22, 2013

    Need another reason to use LinkedIn company pages to promote your business? Here you go: A recent LinkedIn study found that half of its members are more likely to purchase from a business that they engage with on the site.

    Company pages offer a wealth of free…

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    Jeff Korhan on Humanizing Your Business Through Social Media

    by on May 20, 2013

    Jeff Korhan (pictured) is on his third career — as a marketing speaker, trainer, and coach — after working for a petroleum company, then launching a small business (a landscape-services company) in 1988 and selling it 20 years later. Coaching small-busines…

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    Does My Small Business Need a Social Media Policy?

    by on May 3, 2013

    The benefits of using social media for business get touted a lot, but the risks associated with doing so are mentioned far less often. This is unfortunate, because the casual nature of the social web and the permanence of the internet can be a recipe for disas…

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    How to Leverage LinkedIn for Your Business

    by on May 2, 2013

    LinkedIn has a reputation for being the social network where professionals strategize their next career moves. But the site is also a fantastic tool for establishing and growing a business.

    Want to leverage LinkedIn for your enterprise? Here’s how to get st…

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    What Are Customers Saying About You on Social Media?

    by on April 30, 2013

    Someone, somewhere is talking about your business behind your back. Fortunately, you can sit in on many of the conversations — at least the ones occurring on social media sites.

    Here’s how to stay abreast of what customers are saying about your company on…

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