Social Media Articles

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    How to Create Social Media Buzz Before Opening Your Doors

    by on February 27, 2013

    Social media networks are an effective way to spread the word about your small business even before you’re ready to start selling.

    For example, between applying for permits and deciding where to set up shop, a Boston-based food truck owner built a Twitter f…

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    How to Get Started — Fast — with Social Media

    by on February 5, 2013

    Whether you’re thinking of starting a business or already running one, you’re probably acutely aware of the intense competition out there. To stand out in the crowd and grow your operation, you must use every marketing tool at your disposal, including s…

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    Have You Checked Your Online Reputation Lately?

    by on January 24, 2013

    Reputation. It’s a concept you hear about from a young age but probably give little thought to — until negative words are spoken about you. Then, suddenly, you’re all too aware of how important your reputation can be.

    With the internet serving as today…

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    Kathy Sidell on Living the American Restaurant Dream

    by on January 23, 2013

    Kathy Sidell grew up in a family of foodies. In 2005, the producer-turned-restaurateur opened the Metropolitan Club in Chestnut Hill, Mass. Since then, she’s expanded the upscale burger bar to four more locations.

    Sidell (pictured) also published a book in …

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    Use Viddy and Instagram to Engage with Customers

    by on January 23, 2013

    Social media and reality TV have quietly changed what we expect from the people with whom we do business. We get a behind-the-scenes glimpse into lives of celebrities, entrepreneurs, and politicians. It’s called the “new normal,” and it’s why crab fish…

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    Finance Expert Coaches Etsy Sellers in New Book

    by on January 22, 2013

    When Etsy launched in 2005, the e-commerce site turned thousands of hobbyists into professional craftspeople. Woodworkers, knitters, seamstresses, and others suddenly had a virtual storefront through which they could sell their handmade wares for a profit.

    Th…

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    How to Optimize Twitter and Facebook Posts for Higher Engagement

    by on January 14, 2013

    Your social media efforts may be a waste of valuable time if you aren’t armed with a few facts about how people use Twitter and Facebook. Before you post anything else on either site, read these statistics compiled by Buddy Media — and consider the followi…

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    4 Steps for Holding a Contest on Pinterest

    by on December 28, 2012

    Want to increase your exposure on Pinterest? Encourage the site’s users to create their own content related to your products and brand. You can do so by leveraging people’s universal love of contests: Everyone enjoys winning and getting stuff for free.

    He…

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