Social Media Articles

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    How to Get Noticed on Facebook Without Paying for Sponsored Links

    by on April 1, 2013

    Did anybody think social media companies would make their user base available free of charge forever? Facebook now has more than 1 billion monthly users, some 618 million daily users, and 680 million mobile users. Although the company was once widely criticize…

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    3 Apps for Scheduling Social Media Posts

    by on March 21, 2013

    Social media marketing is largely an all-or-nothing endeavor. To make it work for your business, you have to post frequently and use various platforms. Facebook, Twitter, LinkedIn, Pinterest, and Google+ all present opportunities.

    Of course, posting regularly…

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    Add Social Media to Your Customer Relationship Management Efforts

    by on March 14, 2013

    Do you use Twitter, Facebook, Pinterest, or other websites to stay in touch with your customers? If so, it’s more important than ever that you integrate social media capabilities into your CRM efforts. The emerging practice of social customer relationship m…

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    How to Create Social Media Buzz Before Opening Your Doors

    by on February 27, 2013

    Social media networks are an effective way to spread the word about your small business even before you’re ready to start selling.

    For example, between applying for permits and deciding where to set up shop, a Boston-based food truck owner built a Twitter f…

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    How to Get Started — Fast — with Social Media

    by on February 5, 2013

    Whether you’re thinking of starting a business or already running one, you’re probably acutely aware of the intense competition out there. To stand out in the crowd and grow your operation, you must use every marketing tool at your disposal, including s…

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    Have You Checked Your Online Reputation Lately?

    by on January 24, 2013

    Reputation. It’s a concept you hear about from a young age but probably give little thought to — until negative words are spoken about you. Then, suddenly, you’re all too aware of how important your reputation can be.

    With the internet serving as today…

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    Kathy Sidell on Living the American Restaurant Dream

    by on January 23, 2013

    Kathy Sidell grew up in a family of foodies. In 2005, the producer-turned-restaurateur opened the Metropolitan Club in Chestnut Hill, Mass. Since then, she’s expanded the upscale burger bar to four more locations.

    Sidell (pictured) also published a book in …

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    Use Viddy and Instagram to Engage with Customers

    by on January 23, 2013

    Social media and reality TV have quietly changed what we expect from the people with whom we do business. We get a behind-the-scenes glimpse into lives of celebrities, entrepreneurs, and politicians. It’s called the “new normal,” and it’s why crab fish…

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