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3 Reasons Why Video Is No Longer Optional

Posted In MARKETING

In the ever-changing world of online business, entrepreneurs are constantly bombarded with statistics and recommendations about what they need to do in order to survive. The sheer volume of information makes it difficult to comprehend, much less put into action. Everything considered, creating engaging video content is the one thing you shouldn’t overlook. Here are [...]
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6 Ways Teens Can Help You with Social Media Marketing

Posted In EMPLOYEES

You’ve probably joked that to get your smartphone/printer/Facebook page to work right, you need a teenager’s help. But seriously, hiring one might be a smart business move. Teenagers, having essentially grown up with social media, are incredibly tech-savvy, and they love showing adults how much they know. So, if you have a teen in your [...]
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5 Ways to Increase Your 'Shares' on Facebook

You’ve developed a social media strategy, built a fan base for your company’s Facebook page, and promoted your online presence in your marketing materials, too. So, how do you motivate people to share more of your Facebook activity? Here are five simple ways to get your fans to share more content from your Facebook page. [...]
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10 Steps for Creating Your Business's Facebook Page

Posted In MARKETING

If you’re still holding out on creating a Facebook page for your business, the reasons to reconsider your position are multiplying fast. Here are just two: Nearly 9 million small businesses use Facebook to build consumer awareness for their brands and services, and a whopping 86 percent deem them their most effective tool for engaging [...]
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New LinkedIn Company Pages: What Small Businesses Need to Know

Posted In MARKETING

Much like your personal profile, your company page on LinkedIn is getting a makeover. The changes are part of a broader, ongoing update of the professional networking site, which also includes the redesign of its homepage and the launch of the LinkedIn Today social news platform. Earlier this year, LinkedIn launched a Follow Company button [...]
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What Small-Business Owners Should Know about IFTTT

Posted In SOCIAL MEDIA

Is your digital life a disorganized mess? You may want to give IFTTT a try. The free service could help you manage that growing swarm of stuff you do online. IFTTT stands for "if this, then that," which is the service’s basic formula for automating common web-based activities. Each “recipe” contains a trigger (“this”) and [...]
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5 Ways to Keep in Touch with Customers after the Sale

Posted In MARKETING

A 5 percent increase in customer retention can result in a 25 to 95 percent increase in company profits, Marketing and Selling to the 50+ reports. And one of the best ways to retain customers is to keep in touch with them after the sale. Here are five ways to communicate with existing clientele long after [...]
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What Should a Small-Business Owner's LinkedIn Profile Look Like?

Posted In EMPLOYEES

LinkedIn has plenty of potential uses for a small-business owner: lead generation, marketing, and hiring, to name just a few. But your company's presence on the site is one matter; your individual presence is another. You’re not climbing the corporate ladder, because you’ve already reached the top rung. It doesn’t make much sense to follow [...]
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