Social Media Articles

  • iStock_000019234534XSmall-300x238.jpg

    4 Steps for Holding a Contest on Pinterest

    by on December 28, 2012

    Want to increase your exposure on Pinterest? Encourage the site’s users to create their own content related to your products and brand. You can do so by leveraging people’s universal love of contests: Everyone enjoys winning and getting stuff for free.


    Read » Views: 1,096
  • pinterest logo

    The Best Social Networks for Improving Your Search Results

    by on December 28, 2012

    With Google’s recent algorithm updates and Facebook’s integration with Bing, social networks have become a critical component of every company’s search placements. Despite this, and the staggering amount of time people spend using social media, many smal…

    Read » Views: 1,303
  • iStock_000019568767XSmall-300x199.jpg

    How to Appear Social Media-Savvy Even When You’re Not

    by on November 16, 2012

    Has your business Facebook page become neglected? Is your company’s Twitter account sitting dormant, unable to surpass the triple-digit mark in followers? Do you have just three lonely photos on Pinterest?

    Letting your social-media business accounts languis…

    Read » Views: 1,212
  • iStock_000021790005XSmall-300x199.jpg

    4 Steps to Quickly Create a Cyber Monday Marketing Campaign

    by on November 15, 2012

    Cyber Monday can be as much of a boon to online merchants as Black Friday is to traditional ones. Small businesses that sell goods and services via the web can boost their sales and exposure by creating a campaign in time for Nov. 26 (the Monday after Thanksgi…

    Read » Views: 1,299
  • iStock_000016026547XSmall.jpg

    Facebook Fuels Sales for Small Businesses

    by on November 12, 2012

    With less than two months on Facebook, toy company CharlieDog and Friends is typically selling $500 to $1,000 in product per day — the bulk of its online sales — thanks to traffic on the social media site. These are significant numbers for the year-old sta…

    Read » Views: 1,907
  • zach-hoffman-300x256.jpg

    Zach Hoffman on How to Manage Your Online Reputation

    by on October 30, 2012

    “Online reputation management is key to any business, small or large,” says Zach Hoffman (pictured), founder and CEO of Exults, an online marketing company.

    Truer words were never spoken. A negative review can cause potential customers to do business with…

    Read » Views: 2,580
  • iStock_000019589892XSmall-300x199.jpg

    3 Reasons Why Video Is No Longer Optional

    by on October 19, 2012

    In the ever-changing world of online business, entrepreneurs are constantly bombarded with statistics and recommendations about what they need to do in order to survive. The sheer volume of information makes it difficult to comprehend, much less put into actio…

    Read » Views: 1,020
  • iStock_000019051929XSmall-300x299.jpg

    6 Ways Teens Can Help You with Social Media Marketing

    by on October 9, 2012

    You’ve probably joked that to get your smartphone/printer/Facebook page to work right, you need a teenager’s help. But seriously, hiring one might be a smart business move.

    Teenagers, having essentially grown up with social media, are incredibly tech-savv…

    Read » Views: 1,867