Social Media Articles

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    Finance Expert Coaches Etsy Sellers in New Book

    by on January 22, 2013

    When Etsy launched in 2005, the e-commerce site turned thousands of hobbyists into professional craftspeople. Woodworkers, knitters, seamstresses, and others suddenly had a virtual storefront through which they could sell their handmade wares for a profit.

    Th…

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    How to Optimize Twitter and Facebook Posts for Higher Engagement

    by on January 14, 2013

    Your social media efforts may be a waste of valuable time if you aren’t armed with a few facts about how people use Twitter and Facebook. Before you post anything else on either site, read these statistics compiled by Buddy Media — and consider the followi…

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    4 Steps for Holding a Contest on Pinterest

    by on December 28, 2012

    Want to increase your exposure on Pinterest? Encourage the site’s users to create their own content related to your products and brand. You can do so by leveraging people’s universal love of contests: Everyone enjoys winning and getting stuff for free.

    He…

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    The Best Social Networks for Improving Your Search Results

    by on December 28, 2012

    With Google’s recent algorithm updates and Facebook’s integration with Bing, social networks have become a critical component of every company’s search placements. Despite this, and the staggering amount of time people spend using social media, many smal…

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    How to Appear Social Media-Savvy Even When You’re Not

    by on November 16, 2012

    Has your business Facebook page become neglected? Is your company’s Twitter account sitting dormant, unable to surpass the triple-digit mark in followers? Do you have just three lonely photos on Pinterest?

    Letting your social-media business accounts languis…

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    4 Steps to Quickly Create a Cyber Monday Marketing Campaign

    by on November 15, 2012

    Cyber Monday can be as much of a boon to online merchants as Black Friday is to traditional ones. Small businesses that sell goods and services via the web can boost their sales and exposure by creating a campaign in time for Nov. 26 (the Monday after Thanksgi…

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    Facebook Fuels Sales for Small Businesses

    by on November 12, 2012

    With less than two months on Facebook, toy company CharlieDog and Friends is typically selling $500 to $1,000 in product per day — the bulk of its online sales — thanks to traffic on the social media site. These are significant numbers for the year-old sta…

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    Zach Hoffman on How to Manage Your Online Reputation

    by on October 30, 2012

    “Online reputation management is key to any business, small or large,” says Zach Hoffman (pictured), founder and CEO of Exults, an online marketing company.

    Truer words were never spoken. A negative review can cause potential customers to do business with…

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