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What's Your Business G-Cred?

Posted In MARKETING

If you're a consultant or heading a small consulting business, it's no longer enough to have a web presence. That’s just the first — and most basic — step for generating business online. Next, you need to join social-networking sites to help establish your “Google credibility.” It's a critical element in your online marketing efforts. “G-cred” [...]
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3 Tips for Making the Most of a Conference

Posted In EMPLOYEES

Industry conferences can be an exhilarating — and intense — few days, packed with inspiring panels, workshops, and keynotes, not to mention networking over cocktails. However, these events can be exhausting, too, which can make it easy to lose momentum once you’ve returned to your daily routine. Here are three tips to help you make [...]
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How to Find the Best Opportunities for Guest Blogging

Posted In MARKETING

Guest blogging can be an effective way to promote your business online. But you don’t want to waste time writing articles that few people will read — or that won’t attract the right audience. Here’s how to develop a winning guest-blogging strategy that will help you attract new readers and generate sales leads. Measure a [...]
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Why 3 Serial Entrepreneurs Help Other Small-Business Owners

Posted In EMPLOYEES

Susan Zimmerman operates a retail store on Cape Cod and a small tech-consulting business in Wellesley, Mass. Lori Richardson does sales consulting from her Boston office and started a successful Seattle networking event. Melody Biringer organizes networking events, celebrates women’s success in city guidebooks, and runs Biringer Farm Products, a specialty food company in the [...]
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7 Ways to Boost Your Google+ Business Presence

Posted In MARKETING

It’s official: Google+ is big and poised to get bigger. Google recently announced that its social network had surpassed 100 million users just nine months after its launch, and that means the value to small-business owners is both high and on the rise. Rather than wasting your time with a “Google+ Basics” post filled with [...]
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Expanding Your Social Media Mix: How to Squeeze In Pinterest

Posted In BUSINESS PROFILES

On Squeeze In’s Pinterest page, the family-owned restaurant business already has 12 boards and 263 pins — from photographs of sumptuous breakfasts to scenic shots of the Lake Tahoe area, where it operates three restaurants in Reno, Nev., and Truckee, Calif. A photo of a dish called the Queen Victwa, which features slices of French [...]
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5 Big Social Media Trends to Watch — and 2 You Can Ignore

Posted In SOCIAL MEDIA

The talking heads agree: Businesses large and small can benefit from using social media. Sounds easy, right? But there are so many sites and options, and social-networking trends seem to change at the speed of light. How do know where to focus your efforts? To help you find a signal amid all the noise, the [...]
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10 Crafty Business Blogs Show How to Bolster a Brand

Posted In MARKETING

Websites like Etsy and Pinterest have been a boon to small businesses that sell handmade goods, and many craftspeople are bolstering their online presence by setting up their own blogs. Their posts give customers and fans insight into their creative processes, business challenges, and more. Here’s a look at 10 of the best of these [...]
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