Social Media Articles

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    Converged Business and the 4 Cs: Keys to Marketing in the Internet Age

    by on January 6, 2015

    Marketing is shifting rapidly into the online space. Social media and blogging are de rigueur. Email marketing is essential. But ignoring offline engagement can stunt your ability to reach all your customers and prospects.
    Marketing guru John Jantsch, author o…

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    How a Strong Social Media Presence Makes You Money

    by on December 12, 2014

    Social media has grown to encompass a variety of platforms and uses, and it’s now ubiquitous with all age groups, making it a key element of business marketing.
    However, many business owners consider it more of a passive marketing tool. It helps to build a com…

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    Social Media Blunders You Don’t Want to Make

    by on December 1, 2014

    Social media can be a double-edged sword for businesses. Using it intelligently can help you engage with customers on a level that other marketing tactics can’t match. But that doesn’t mean you shouldn’t be strategic — and judicious — about what you say and …

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    How to Build a Solid Online Reputation

    by on September 29, 2014

    In a 2014 survey by the web optimization firm BrightLocal, over 88 percent of respondents stated that they trust online reviews just as much as personal recommendations. Even more importantly, 73 percent of respondents said that online reviews can make them…

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    4 Social Media Mistakes Every Business Should Avoid

    by on September 3, 2014

    As far as your small business is concerned, social media can be a great force for good — attracting prospective customers, boosting sales, being part of the online conversation, and even helping you become a greener business. But when you commit certain rooki…

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    How Facebook Can Drive Customers To Your Store

    by on September 3, 2014

    Ever wondered what Facebook can do for you? A new survey has found that potential customers are more likely to go to your Facebook business page than other social media channels to learn more about your products and services.

    Some 62 percent of those que…

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    Marketing to Millennials: 6 Ways to Gain Their Trust

    by on September 3, 2014

    Millennials: Lazy or inventive? Self-indulgent or socially responsible? Pegging the qualities of the millennial generation seems as straightforward as teaching the Loch Ness Monster to do a flip on command – but maybe that’s the point. They don’t like to b…

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    5 Ways to Track Your Competition

    by on September 1, 2014

    Big businesses place a high priority on collecting information about their competitors. They recognize that knowledge about the competition — their target audiences, products and services, employee make-up, and more — directly impacts their own financial wel…

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