Social Media Articles

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    The Small Business Guide to Measuring Social Media ROI

    by on February 2, 2015

    Ever since social media became popular as a way to connect with new customers, brands have been trying to master the art of measuring their return on investment from it. While it’s not always as cut and dried as, say, measuring sales resulting from pay-per-cli…

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    4 Social Media Tips for Solopreneurs

    by on January 26, 2015

    With its unprecedented reach and affordability, social media is an unmatchable marketing tool for solopreneurs. But it can also consume too much of your time if you don’t have a strategy. We’ve smoothed the learning curve a bit to help you get star…

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    5 Ways to Spend Less Time Managing Your Social Media

    by on January 22, 2015

    The average American spends about three hours a day on social media, and business owners spend 50 percent more time than that managing their social profiles. Fortunately, there are ways you can maximize the value you get from social media, while minimizing the…

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    4 Smart Ways to Use Social Media Dashboards

    by on January 20, 2015

    While it can be a wonderful marketing tool, social media can also be a time suck if you let it. Too many of us have logged in, ready to update our company profiles, only to end up stuck in a black hole of cute cat videos. Fortunately, social media dashboards c…

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    Tips for Using LinkedIn Groups for Small Business

    by on January 14, 2015

    You probably already know that using LinkedIn can be a fruitful way to generate leads and strengthen your company’s brand. It’s also great for establishing your expertise through its groups feature.There are hundreds of LinkedIn groups on every business c…

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    Converged Business and the 4 Cs: Keys to Marketing in the Internet Age

    by on January 6, 2015

    Marketing is shifting rapidly into the online space. Social media and blogging are de rigueur. Email marketing is essential. But ignoring offline engagement can stunt your ability to reach all your customers and prospects.
    Marketing guru John Jantsch, author o…

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    How a Strong Social Media Presence Makes You Money

    by on December 12, 2014

    Social media has grown to encompass a variety of platforms and uses, and it’s now ubiquitous with all age groups, making it a key element of business marketing.
    However, many business owners consider it more of a passive marketing tool. It helps to build a com…

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    Social Media Blunders You Don’t Want to Make

    by on December 1, 2014

    Social media can be a double-edged sword for businesses. Using it intelligently can help you engage with customers on a level that other marketing tactics can’t match. But that doesn’t mean you shouldn’t be strategic — and judicious — about what you say and …

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