Social Media Articles
on January 20, 2015
While it can be a wonderful marketing tool, social media can also be a time suck if you let it. Too many of us have logged in, ready to update our company profiles, only to end up stuck in a black hole of cute cat videos. Fortunately, social media dashboards c…Read » Views: 1,111
on January 14, 2015
You probably already know that using LinkedIn can be a fruitful way to generate leads and strengthen your company’s brand. It’s also great for establishing your expertise through its groups feature.There are hundreds of LinkedIn groups on every business c…Read » Views: 2,078
on January 6, 2015
Marketing is shifting rapidly into the online space. Social media and blogging are de rigueur. Email marketing is essential. But ignoring offline engagement can stunt your ability to reach all your customers and prospects.
Marketing guru John Jantsch, author o…Read » Views: 1,679
on December 12, 2014
Social media has grown to encompass a variety of platforms and uses, and it’s now ubiquitous with all age groups, making it a key element of business marketing.
However, many business owners consider it more of a passive marketing tool. It helps to build a com…Read » Views: 969
on December 1, 2014
Social media can be a double-edged sword for businesses. Using it intelligently can help you engage with customers on a level that other marketing tactics can’t match. But that doesn’t mean you shouldn’t be strategic — and judicious — about what you say and …Read » Views: 1,587
on September 29, 2014
In a 2014 survey by the web optimization firm BrightLocal, over 88 percent of respondents stated that they trust online reviews just as much as personal recommendations. Even more importantly, 73 percent of respondents said that online reviews can make them…Read » Views: 2,052
on September 3, 2014
As far as your small business is concerned, social media can be a great force for good — attracting prospective customers, boosting sales, being part of the online conversation, and even helping you become a greener business. But when you commit certain rooki…Read » Views: 3,568
on September 3, 2014
Ever wondered what Facebook can do for you? A new survey has found that potential customers are more likely to go to your Facebook business page than other social media channels to learn more about your products and services.
Some 62 percent of those que…Read » Views: 2,983