Social Media Articles

  • business competition

    5 Ways to Track Your Competition

    by on September 1, 2014

    Big businesses place a high priority on collecting information about their competitors. They recognize that knowledge about the competition — their target audiences, products and services, employee make-up, and more — directly impacts their own financial wel…

    Read » Views: 2,137
  • Facebook icon

    Pro Tips for Better Facebook Advertising

    by on August 26, 2014

    As we reported in June, using Facebook as a means of free advertising is no longer a viable tactic. Marketers and business owners are begrudgingly embracing the fact that reaching their target market on Facebook now requires an advertising budget.

    We asked…

    Read » Views: 2,555
  • pinterest logo

    Using the Latest Pinterest Tools to Generate Sales

    by on August 25, 2014

    Pinterest first appeared on the social media scene in 2010 as a place for users to curate or “pin” favorite images from the Internet. Users have embraced the concept and have already pinned more than 30 billion images. Pinterest is now positioning itself as mo…

    Read » Views: 1,840
  • facebook

    Should Your Business Use Facebook Wi-Fi?

    by on August 22, 2014

    Small-business owners know that a strong social media presence drives business, but building a following and keeping it growing require effort. Facebook Wi-Fi not only gives your customers an easy way to get online via your Wi-Fi network while they patronize y…

    Read » Views: 1,606
  • 2014_7_14-small-AM-What_is_Content_Marketing

    What Is Content Marketing?

    by on July 19, 2014

    These days, having a website isn’t enough. Online collaboration, content sharing and content generation have proved essential for generating customer attention and increasing brand awareness. Content marketing is considered an inbound marketing tactic bec…

    Read » Views: 1,756
  • 2014_7_8-small-AM-Should_I_Advertise_On_Facebook

    Should I Advertise on Facebook?

    by on July 17, 2014

    As Facebook has grown from a college message board to a social media powerhouse, it has also become an equally impressive advertising medium, boasting over 800 million average monthly users as of March 2014. Unlike more traditional forms of media and even co…

    Read » Views: 2,405
  • Perfect-Tweet-large

    Composing the Perfect Tweet

    by on July 17, 2014

    Twitter has become as important a marketing and advertising tool as any other form of social media. Some brands use it wisely, like Oreo during last year’s Super Bowl blackout, and some use it unwisely, like Arby’s on Martin Luther King Jr. Day (read o…

    Read » Views: 10,286
  • How-to-Engage-Customers-Through-Your-Yelp-Profile-large

    How to Engage Customers Through Your Yelp Profile

    by on July 17, 2014

    With 100 million unique visitors checking out Yelp, the online business review guide is increasingly being used by companies to spread the word out on their businesses. Yelp is more than just a local directory and information provider. It is a place for cust…

    Read » Views: 2,156
Advertisement