More in Social Media
The key to Millennial marketing is genuine interaction.
As we reported in June, using Facebook as a means of free advertising is no longer a viable tactic. Marketers and business owners are begrudgingly embracing the fact that reaching their target market on Facebook now requires an advertising budget. We asked Facebook marketing experts to give us their expert tips on how to increasing your [...]
Small-business owners know that a strong social media presence drives business, but building a following and keeping it growing require effort. Facebook Wi-Fi not only gives your customers an easy way to get online via your Wi-Fi network while they patronize your business, it also brings exposure to your Facebook fan page with very little [...]
As Facebook has grown from a college message board to a social media powerhouse, it has also become an equally impressive advertising medium, boasting over 800 million average monthly users as of March 2014. Unlike more traditional forms of media and even conventional internet advertising to an extent, Facebook and social media advertising is still a relatively [...]
Twitter has become as important a marketing and advertising tool as any other form of social media. Some brands use it wisely, like Oreo during last year’s Super Bowl blackout, and some use it unwisely, like Arby’s on Martin Luther King Jr. Day (read on to learn more about these incidents). The factors that set these two examples apart [...]
A well-constructed Yelp profile can help make prospective customers choose your business over another. Get tips to get started on your Yelp profile.
It is more important than ever for businesses to stay connected to their consumers. The prevalence of social media has enabled small businesses and large corporations alike to generate multiple touch points among their consumer bases, allowing for a constant flow of information to and from the company and customers. However, with more demand on consumers’ time, it’s important [...]
Most businesses are aware of the impact social media can have upon their image and often try to integrate these tools and networks into their marketing campaigns. The benefits of social networking are tremendous; however, with the growing number of social networks and accounts, the simple task of updating your content can become daunting. While you may realize that there is more to [...]