Social Media Articles

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    Building a Successful Social Media Campaign

    by on April 15, 2014

    As an entrepreneur, you know all about the power of social media: It can help you build your brand, promote your business, and connect with customers. But before you write your next post or tweet, consider whether your current strategies are making efficient u…

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    Facebook Reaches Out to Small-Business Owners

    by on April 14, 2014

    Eighteen entrepreneurs from 12 businesses make up the council, which is designed to be a give-and-take between the world’s largest social media network and representatives of the millions of business owners who actively use it to reach customers.

    “It is…

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    Melonie Dodaro on Using LinkedIn as a Lead Generation Tool

    by on April 10, 2014

    As founder and CEO of the marketing firm Top Dog Social Media, Melonie Dodaro has her finger on the pulse of everything social. But LinkedIn is where she really shines. Her book, The LinkedIn Code: Unlock The Largest Online Business Social Network to Get Le…

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    How to Use LinkedIn to Generate Leads

    by on April 2, 2014

    Forget six degrees of separation from Kevin Bacon. The odds of most small-business owners selling anything to the Golden Globe-winning actor are astronomical.

    However, in the context of professional networking on LinkedIn, the six-degrees concept can help you…

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    LinkedIn’s New Small-Business Site: What You Need to Know

    by on March 24, 2014

    LinkedIn recently launched a microsite for small-business owners. The idea behind it is to “give [entrepreneurs like] you the tools, tips, and guidance you need to make the most out of LinkedIn.”

    The free resource center, dubbed LinkedIn Small Business…

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    Coming Soon: New Design for Facebook Pages

    by on March 20, 2014

    If you haven’t received a notification already, you will: Facebook announced in a recent blog post that big changes are afoot for the layout of business pages. The move has implications for small-business owners who use Facebook as part of their social media…

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    Mari Smith on Building Facebook Engagement for Small Businesses

    by on March 6, 2014

    Mari Smith, a Canadian-born Scot who currently lives in San Diego, is widely respected as a social media leader, particularly when it comes to Facebook. She’s the author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Sh…

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    Barking Up the Right Tree: How PetFlow Went From Zero to $50 Million in 3 Years

    by on March 5, 2014

    Fifty million dollars worth of pet food is a lot of kibble to deliver. But that’s what PetFlow, a New York City-based startup, expects to do this year.

    Founded by veteran online marketing execs Joe Speiser and Alex Zhardanovsky, PetFlow brought in $1 millio…

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