Social Media Articles

  • bad review

    How to Build a Solid Online Reputation

    by on September 29, 2014

    In a 2014 survey by the web optimization firm BrightLocal, over 88 percent of respondents stated that they trust online reviews just as much as personal recommendations. Even more importantly, 73 percent of respondents said that online reviews can make them…

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  • What have I done?! mistakes

    4 Social Media Mistakes Every Business Should Avoid

    by on September 3, 2014

    As far as your small business is concerned, social media can be a great force for good — attracting prospective customers, boosting sales, being part of the online conversation, and even helping you become a greener business. But when you commit certain rooki…

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  • facebook

    How Facebook Can Drive Customers To Your Store

    by on September 3, 2014

    Ever wondered what Facebook can do for you? A new survey has found that potential customers are more likely to go to your Facebook business page than other social media channels to learn more about your products and services.

    Some 62 percent of those que…

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  • millennial at work

    Marketing to Millennials: 6 Ways to Gain Their Trust

    by on September 3, 2014

    Millennials: Lazy or inventive? Self-indulgent or socially responsible? Pegging the qualities of the millennial generation seems as straightforward as teaching the Loch Ness Monster to do a flip on command — but maybe that’s the point. They don’t like to b…

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  • business competition

    5 Ways to Track Your Competition

    by on September 1, 2014

    Big businesses place a high priority on collecting information about their competitors. They recognize that knowledge about the competition — their target audiences, products and services, employee make-up, and more — directly impacts their own financial wel…

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  • Facebook icon

    Pro Tips for Better Facebook Advertising

    by on August 26, 2014

    As we reported in June, using Facebook as a means of free advertising is no longer a viable tactic. Marketers and business owners are begrudgingly embracing the fact that reaching their target market on Facebook now requires an advertising budget.

    We asked…

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  • pinterest logo

    Using the Latest Pinterest Tools to Generate Sales

    by on August 25, 2014

    Pinterest first appeared on the social media scene in 2010 as a place for users to curate or “pin” favorite images from the Internet. Users have embraced the concept and have already pinned more than 30 billion images. Pinterest is now positioning itself as mo…

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  • facebook

    Should Your Business Use Facebook Wi-Fi?

    by on August 22, 2014

    Small-business owners know that a strong social media presence drives business, but building a following and keeping it growing require effort. Facebook Wi-Fi not only gives your customers an easy way to get online via your Wi-Fi network while they patronize y…

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