Social Media Articles

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    Cats Need Facebook, Too!

    by on February 1, 2011

    Here’s a twist on the old chicken-and-egg metaphor: Busch Pet Products, based in Cape Girardeau, Missouri, opened its brick-and-mortar store nearly two years after launching its website. So it shouldn’t come as a major surprise that owner Stacy Busch-Heisserer…

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    Mac Accessories Business Puts Focus on Products, Not Marketing Gimmicks

    by on January 28, 2011

    For the husband and wife team behind Twelve South, a young company in South Carolina that focuses on producing one of a kind accessories for the Apple Mac line, the key to success in a down economy revolves around creating products that can tell a story withou…

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    There's No Business Like Snow Business for The Shovel Boys

    by on January 27, 2011

    While many small business owners continue shoveling their way out of the greatest economic crisis in generations, one small business in the suburbs of Chicago has been shoveling all the way to the bank — literally.

    Born of a simple idea and executed with not…

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    Rewarding Customers Through Foursquare

    by on January 25, 2011

    All you have to do to get a free pizza from Paxti’s is eat there all the time.

    Curious? The Chicago-style pizza chain in the San Francisco Bay Area offers the Foursquare “mayors” of each of its four restaurants a free 10-inch pizza of their choice every w…

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    The Step By Step Guide to Online Success

    by on January 25, 2011

    The mere thought of trying to find “success” online in today’s digital world can be overwhelming. With so many self-proclaimed “marketing gurus” and questionable peddlers of Internet-based business guides populating the web, it’s often difficult for small busi…

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    Working with Groupon and "Daily Deal" Sites: Is It Worth It?

    by on January 24, 2011

    Last October, Mulberrys Garment Care in Minneapolis and St. Louis Park, Minn. offered a special deal: $15 for $30 worth of dry cleaning and laundry services. Some 500 customers signed up for the promotion, which was available for just one day through Crowd Cut…

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    How to Boost Your Trade Show Attendance With Social Media

    by on January 21, 2011

    Michael Markarian wanted to let college students in Boston know about his new venture, I Am Hungry, a mobile coupon app for area restaurants. So, last fall, he attended a Boston trade show called CollegeFest, where businesses could pitch goods and services to …

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    Seven Steps to Establish Your Small Business on Twitter

    by on January 21, 2011

    The microblogging juggernaut known as Twitter is only four years old, yet it presently boasts more than 175 million registered accounts – 100 million of which are younger than one year old. Incredibly, during just the past twelve months, users have tweeted s…

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