Social Media

Newsletter Signup
Take the Financial Literacy Quiz
More in Social Media
iStock_000010069122XSmall.jpg

5 Ways To Turn A Hobby Into A Business

Posted In MONEY

We all have a passion. For some, it’s a full-time job which you love so much, you wouldn’t dream of ever doing anything else. For others, it’s a hobby that gives your life meaning and fulfills every facet of your being. Question: How do you get enough experience, develop enough confidence, and gain enough relevance [...]
latimescranky.jpg

In the Trenches: Handling the Surge From Good Press

Posted In MARKETING

The Sunday after we exhibited at the conference in Chicago, we had the good fortune of being written up in the LA Times Travel section. That was good and bad. It meant we had a lot more traffic than normal coming in, which is good, but that also added concern about not living up to [...]
facebook-small-logo-thumb-360x360-75537-thumb-300x300-78195.png

Should You Let Employees Use Social Networks at Work?

Posted In EMPLOYEES

Should you let your staff update their Facebook status at work? Or watch a YouTube video during a break? How to manage your workers’ -- and your own -- use of social media sites such as Facebook and Twitter is a delicate balancing act, according to a recent report by security software maker McAfee. U.S. [...]
partiesthatcookpix.jpg

Using Twitter and Coupons to Build Customer Loyalty

Posted In MARKETING

In 140 characters or less, Parties That Cook shares a regular stream of recipes, events and news for its foodie followers on Twitter. Occasionally, the San Francisco-based small business, which organizes cooking parties and team-building events, also offers a discount code exclusive to its followers, giving them anywhere from $10 off to 50 percent off [...]
iStock_000011811991XSmall.jpg

Four Basic Rules for Managing Your Online Reputation

Posted In MARKETING

Entrepreneurs have a host of key decisions to consider in the run-up to unleashing their vision on the world. Establishing a plan for online reputation management should be among those cornerstone, no-brainer planning stages. Today, it’s much too easy for anonymous complainers and feisty competitors to tarnish your brand and ultimately hijack your vision through [...]

How Do I Maximize my Social Presence? [VIDEO]

Posted In MARKETING

Many small businesses have established their social presences with Twitter, Facebook, and LinkedIn profiles and pages, but don't know how best to maximize their reach. Angus Thomson of Intuit addressed that very question at the kick off of Ramon Ray's Small Business Technology Tour 2010 in Mountain View, CA. Check out the clip below. If [...]
Briefcase.png

Where to Find Case Studies for Social Media

Posted In SOCIAL MEDIA

We all learn from others. Even our innovations come from putting together ideas in new ways. This applies to social media as well, but where can you find ideas? I've gathered up a few sources of inspiration for your social media marketing. Start with Tod Maffin's Case Studies Online. It's a database of social media [...]
Social-Icons.jpg

Small Businesses Shouldn't Waste Their Time with Social Media

Posted In MARKETING

Those of you who use Facebook, Twitter, YouTube and even Yahoo Groups, for personal use know these social sites can be addictive - you find yourself still online well after midnight, wondering how it got to be so late. Even though social media usage is quickly increasing among small business owners, the vast majority still [...]
Advertisement