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Understanding Pinterest for Business

Posted In SOCIAL MEDIA

In just a few short years, Pinterest has become the latest major social media player for consumers and businesses alike. As a visual tool, there is no doubt that Pinterest has changed the social media landscape and is now helping businesses by generating more referral traffic to websites than Twitter or Reddit. But how do you use it? Let’s [...]
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7 Ways to Grow Your Business Using Facebook

Posted In SOCIAL MEDIA

It’s quite possible you already have a Facebook page and feel it’s serving your company well. However, many small business owners aren’t leveraging their Facebook page as well as they could to grow their business. As with most social media, best practices and techniques change pretty rapidly as consumers become smarter, savvier and eager for something new. However, [...]
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Simplify Your Social Media Efforts With Buffer

Posted In SOCIAL MEDIA

If you truly want to influence people and establish yourself as an expert in your field, your social media presence needs to go beyond Twitter and Facebook. But maintaining multiple accounts across networks can be a time-consuming endeavor. Content curation via a scheduling app is perhaps the most efficient way to extend your reach. You can [...]
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Building a Successful Social Media Campaign

Posted In SOCIAL MEDIA

As an entrepreneur, you know all about the power of social media: It can help you build your brand, promote your business, and connect with customers. But before you write your next post or tweet, consider whether your current strategies are making efficient use of your time and resonating with your market. Your venture needs [...]
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Facebook Reaches Out to Small-Business Owners

Posted In SOCIAL MEDIA

Eighteen entrepreneurs from 12 businesses make up the council, which is designed to be a give-and-take between the world’s largest social media network and representatives of the millions of business owners who actively use it to reach customers. “It is a wonderful opportunity,” council member Kay Martinovic, owner of Kay’s Designer Consignment in Ormond Beach, [...]
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Melonie Dodaro on Using LinkedIn as a Lead Generation Tool

Posted In SOCIAL MEDIA

As founder and CEO of the marketing firm Top Dog Social Media, Melonie Dodaro has her finger on the pulse of everything social. But LinkedIn is where she really shines. Her book, The LinkedIn Code: Unlock The Largest Online Business Social Network to Get Leads, Prospects & Clients for B2B, Professional Services and Sales & Marketing Pros, is due [...]
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How to Use LinkedIn to Generate Leads

Posted In SOCIAL MEDIA

Forget six degrees of separation from Kevin Bacon. The odds of most small-business owners selling anything to the Golden Globe-winning actor are astronomical. However, in the context of professional networking on LinkedIn, the six-degrees concept can help you boost your bottom line by connecting you with people you can convert into paying customers. Try these [...]
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LinkedIn’s New Small-Business Site: What You Need to Know

Posted In SOCIAL MEDIA

LinkedIn recently launched a microsite for small-business owners. The idea behind it is to “give [entrepreneurs like] you the tools, tips, and guidance you need to make the most out of LinkedIn.” The free resource center, dubbed LinkedIn Small Business, essentially responds to the findings of a recent LinkedIn study of how small businesses use social [...]
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