Social Media Articles

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    Ted Rubin on Creating a Social Media Strategy and Brand Evangelists

    by on February 24, 2014

    Ted Rubin has been influencing the online world since 1997. Back then, he worked with Seth Godin at the direct-marketing firm Yoyodyne, which was later acquired by Yahoo. Rubin now runs his own show as a social marketing strategist, keynote speaker, and bran…

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    4 Impactful Places to Post Your Video

    by on February 12, 2014

    Digital videos can be an inexpensive way to transform your brand, reach a broader audience, and promote your products or services. But where, exactly, should you make your content available to reap those benefits?

    Naturally, the potential impact of any market…

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    Your 4-Point Facebook Ad-Tracking Strategy for 2014

    by on February 7, 2014

    Not too long ago, Facebook made some changes to its ad program. Its goal was to help businesses more effectively target their advertising campaigns and measure the results of their efforts. The updates, which enhanced the social network’s buying and report…

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    Peg Fitzpatrick Imbues Social Media Strategy with Positivity

    by on February 6, 2014

    “Social media is the new television,” says social media marketing expert Peg Fitzpatrick. “[You have to] make sure that you have a channel that people would like to watch.”

    That means your small-business tweets, status updates, and posts need to be e…

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    Rebekah Radice’s Secret to Social Media Success

    by on February 4, 2014

    Rebekah Radice loves to share her passion for all things social wherever and whenever she can.

    As founder and CEO of a digital marketing agency in Los Angeles, Radice (pictured) helps business owners develop online marketing plans and realize the full potenti…

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    What You Can Learn From 4 Big Brands Using Vine

    by on January 28, 2014

    The debate lingers over whether Instagram Video or Vine is a better platform for brand marketing. But one thing is certain: Vine offers a unique and effective means to deliver quick presentations. Perhaps that’s because Vine is owned by Twitter, and its cli…

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    Don’t Let Social Media Damage Your Brand

    by on January 24, 2014

    Social media, when used properly, is a great tool for growing your business. When used improperly, however, it can actually damage the brand that you’ve worked so hard to build.

    If you or your employees tweet inappropriate comments or post questionable ph…

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    How Two Brothers Revived a Long-Defunct Family Business

    by on January 23, 2014

    When Andy and Charlie Nelson opened a business together in Tennessee, they decided not to start from scratch. Instead, the brothers resurrected a family distillery that had been closed since the state enacted prohibition laws in 1909.

    Their great-great-great …

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