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Coming Soon: New Design for Facebook Pages

Posted In SOCIAL MEDIA

If you haven’t received a notification already, you will: Facebook announced in a recent blog post that big changes are afoot for the layout of business pages. The move has implications for small-business owners who use Facebook as part of their social media strategy. Facebook on March 10 announced that it would begin rolling out [...]
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Mari Smith on Building Facebook Engagement for Small Businesses

Posted In LEADERSHIP PROFILES

Mari Smith, a Canadian-born Scot who currently lives in San Diego, is widely respected as a social media leader, particularly when it comes to Facebook. She’s the author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. She’s also one of the top 10 “social media power influencers,” according to [...]
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Barking Up the Right Tree: How PetFlow Went From Zero to $50 Million in 3 Years

Posted In BUSINESS PROFILES

Fifty million dollars worth of pet food is a lot of kibble to deliver. But that’s what PetFlow, a New York City-based startup, expects to do this year. Founded by veteran online marketing execs Joe Speiser and Alex Zhardanovsky, PetFlow brought in $1 million in revenue its first year and closed out 2013 with $39 [...]
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5 Ways to Reuse Your Content Across Social Media Platforms

Posted In MARKETING

Social media doesn’t have to be a major time sink. You can boost your engagement with customers and prospects across channels simply by repurposing your original content. For example, let’s say you spend several hours writing a new post for your business’s blog. In it, you provide expert insights only you can offer, backed up [...]
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4 Impactful Places to Post Your Video

Digital videos can be an inexpensive way to transform your brand, reach a broader audience, and promote your products or services. But where, exactly, should you make your content available to reap those benefits? Naturally, the potential impact of any marketing effort hinges largely upon on knowing your audience. But a few places are generally [...]
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Peg Fitzpatrick Imbues Social Media Strategy with Positivity

Posted In SOCIAL MEDIA

“Social media is the new television,” says social media marketing expert Peg Fitzpatrick. “[You have to] make sure that you have a channel that people would like to watch.” That means your small-business tweets, status updates, and posts need to be entertaining and upbeat. “No one likes a Debbie Downer or Negative Nelly,” she asserts. Fitzpatrick [...]
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Rebekah Radice’s Secret to Social Media Success

Posted In LEADERSHIP PROFILES

Rebekah Radice loves to share her passion for all things social wherever and whenever she can. As founder and CEO of a digital marketing agency in Los Angeles, Radice (pictured) helps business owners develop online marketing plans and realize the full potential of their social media campaigns. She recently launched a training system called Stand [...]
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What You Can Learn From 4 Big Brands Using Vine

Posted In BUSINESS PROFILES

The debate lingers over whether Instagram Video or Vine is a better platform for brand marketing. But one thing is certain: Vine offers a unique and effective means to deliver quick presentations. Perhaps that’s because Vine is owned by Twitter, and its clips, which are limited to six seconds, really feel like video versions of the [...]
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