Social Media Articles

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    Free Marketing on Facebook Is Dead. What Now?

    by on June 12, 2014

    If you’re not paying for Facebook advertising, all that work you put into building a Facebook fan base on your company page is most likely not reaping the returns it once did.

    In 2012, Facebook said in a blog post that about 16 percent of a business’s f…

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    Social Media: Keeping Up With the Competition

    by on April 21, 2014

    You want to keep tabs on your competitors’ social media activity, but staying on top of your own online initiatives and overall presence is already a time-consuming chore. How can you possibly manage to do both? By using an inexpensive tracking tool like Men…

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    Simplify Your Social Media Efforts With Buffer

    by on April 17, 2014

    If you truly want to influence people and establish yourself as an expert in your field, your social media presence needs to go beyond Twitter and Facebook. But maintaining multiple accounts across networks can be a time-consuming endeavor.

    Content curation …

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    Building a Successful Social Media Campaign

    by on April 15, 2014

    As an entrepreneur, you know all about the power of social media: It can help you build your brand, promote your business, and connect with customers. But before you write your next post or tweet, consider whether your current strategies are making efficient u…

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    Facebook Reaches Out to Small-Business Owners

    by on April 14, 2014

    Eighteen entrepreneurs from 12 businesses make up the council, which is designed to be a give-and-take between the world’s largest social media network and representatives of the millions of business owners who actively use it to reach customers.

    “It is…

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    Melonie Dodaro on Using LinkedIn as a Lead Generation Tool

    by on April 10, 2014

    As founder and CEO of the marketing firm Top Dog Social Media, Melonie Dodaro has her finger on the pulse of everything social. But LinkedIn is where she really shines. Her book, The LinkedIn Code: Unlock The Largest Online Business Social Network to Get Le…

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    How to Use LinkedIn to Generate Leads

    by on April 2, 2014

    Forget six degrees of separation from Kevin Bacon. The odds of most small-business owners selling anything to the Golden Globe-winning actor are astronomical.

    However, in the context of professional networking on LinkedIn, the six-degrees concept can help you…

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    LinkedIn’s New Small-Business Site: What You Need to Know

    by on March 24, 2014

    LinkedIn recently launched a microsite for small-business owners. The idea behind it is to “give [entrepreneurs like] you the tools, tips, and guidance you need to make the most out of LinkedIn.”

    The free resource center, dubbed LinkedIn Small Business…

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