Social Media Articles
on February 7, 2014
Not too long ago, Facebook made some changes to its ad program. Its goal was to help businesses more effectively target their advertising campaigns and measure the results of their efforts. The updates, which enhanced the social network’s buying and report…Read » Views: 844
on February 6, 2014
“Social media is the new television,” says social media marketing expert Peg Fitzpatrick. “[You have to] make sure that you have a channel that people would like to watch.”
That means your small-business tweets, status updates, and posts need to be e…Read » Views: 1,045
on February 4, 2014
Rebekah Radice loves to share her passion for all things social wherever and whenever she can.
As founder and CEO of a digital marketing agency in Los Angeles, Radice (pictured) helps business owners develop online marketing plans and realize the full potenti…Read » Views: 1,252
on January 28, 2014
The debate lingers over whether Instagram Video or Vine is a better platform for brand marketing. But one thing is certain: Vine offers a unique and effective means to deliver quick presentations. Perhaps that’s because Vine is owned by Twitter, and its cli…Read » Views: 1,305
on January 24, 2014
Social media, when used properly, is a great tool for growing your business. When used improperly, however, it can actually damage the brand that you’ve worked so hard to build.
If you or your employees tweet inappropriate comments or post questionable ph…Read » Views: 922
on January 23, 2014
When Andy and Charlie Nelson opened a business together in Tennessee, they decided not to start from scratch. Instead, the brothers resurrected a family distillery that had been closed since the state enacted prohibition laws in 1909.
Their great-great-great …Read » Views: 1,017
on January 22, 2014
Let’s not kid ourselves: Social media is neither “easy” nor “free” for most small-business owners. Sure, these online networks can be powerful, cost-effective tools, but social success requires time and honest engagement, not to mention a willingness…Read » Views: 698
on January 21, 2014
Teenagers, who spend more than $208 billion each year, are leaving Facebook in droves. This means that small-business owners who rely on the world’s most active social network to sell products or services to young customers may want to rethink their social …Read » Views: 763