Social Media Articles

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    Struggling With Social Media? Focus on Facebook

    by on January 22, 2014

    Let’s not kid ourselves: Social media is neither “easy” nor “free” for most small-business owners. Sure, these online networks can be powerful, cost-effective tools, but social success requires time and honest engagement, not to mention a willingness…

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    Do You Need a New Social Media Strategy?

    by on January 21, 2014

    Teenagers, who spend more than $208 billion each year, are leaving Facebook in droves. This means that small-business owners who rely on the world’s most active social network to sell products or services to young customers may want to rethink their social …

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    Is Tumblr Right for My Business?

    by on January 17, 2014

    Tumblr gets a bad rap. The micro-blogging platform tends to be thought of as the most unprofessional of social networks, so it often gets the side-eye glance from corporate types.

    Yet, although it’s true that Tumblr is where we go for spoilers of latest Sh…

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    5 Apps to Enhance Your Business’s Facebook Fan Page

    by on January 17, 2014

    Your business’s Facebook fan page can do a lot more than you may realize. By adding a variety of free and paid apps, you can make your page more interactive and engaging.

    Installing an app is easy. Here’s how: Go to your Facebook fan page. Click the arrow…

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    Give Your Business a Facebook Face Lift

    by on January 16, 2014

    There are more than one billion Facebook users around the world. Is your business set up to take advantage of this audience? Getting Facebook users to like your page is one thing, but turning them into engaged fans and advocates takes a little more effort. Ch…

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    How Entrepreneurs Can Serve the Planet

    by on January 10, 2014

    Steve Strauss is a proponent of starting up businesses and uplifting people who live in poverty. The Portland, Ore.-based consultant merges his two passions in Planet Entrepreneur, a book he edited and co-wrote with 13 other members of the World Entrepreneursh…

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    Jason Miles Paints Instagram’s Big Picture for Small Businesses

    by on January 9, 2014

    As a huge social media fan, Jason Miles eagerly hopped onto Pinterest shortly after its launch in 2010. Nuggets of how he used the site to catapult Liberty Jane Clothing, the “doll couture” company he co-founded with his wife, to success appear in the 2012…

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    Why Google+ Should Be a Core Part of Your Marketing Strategy in 2014

    by on January 8, 2014

    Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained importance in SEO rankings.

    If Google+ wasn’t a part of your…

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