Social Media Articles
on June 12, 2014
If you’re not paying for Facebook advertising, all that work you put into building a Facebook fan base on your company page is most likely not reaping the returns it once did.
In 2012, Facebook said in a blog post that about 16 percent of a business’s f…Read » Views: 5,593
on April 21, 2014
You want to keep tabs on your competitors’ social media activity, but staying on top of your own online initiatives and overall presence is already a time-consuming chore. How can you possibly manage to do both? By using an inexpensive tracking tool like Men…Read » Views: 6,062
on April 17, 2014
If you truly want to influence people and establish yourself as an expert in your field, your social media presence needs to go beyond Twitter and Facebook. But maintaining multiple accounts across networks can be a time-consuming endeavor.
Content curation …Read » Views: 4,621
on April 15, 2014
As an entrepreneur, you know all about the power of social media: It can help you build your brand, promote your business, and connect with customers. But before you write your next post or tweet, consider whether your current strategies are making efficient u…Read » Views: 6,632
on April 14, 2014
Eighteen entrepreneurs from 12 businesses make up the council, which is designed to be a give-and-take between the world’s largest social media network and representatives of the millions of business owners who actively use it to reach customers.
“It is…Read » Views: 4,973
on April 10, 2014
As founder and CEO of the marketing firm Top Dog Social Media, Melonie Dodaro has her finger on the pulse of everything social. But LinkedIn is where she really shines. Her book, The LinkedIn Code: Unlock The Largest Online Business Social Network to Get Le…Read » Views: 4,384
on April 2, 2014
Forget six degrees of separation from Kevin Bacon. The odds of most small-business owners selling anything to the Golden Globe-winning actor are astronomical.
However, in the context of professional networking on LinkedIn, the six-degrees concept can help you…Read » Views: 6,863
on March 24, 2014
LinkedIn recently launched a microsite for small-business owners. The idea behind it is to “give [entrepreneurs like] you the tools, tips, and guidance you need to make the most out of LinkedIn.”
The free resource center, dubbed LinkedIn Small Business…Read » Views: 6,309