Social Media Articles

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    Give Your Business a Facebook Face Lift

    by on January 16, 2014

    There are more than one billion Facebook users around the world. Is your business set up to take advantage of this audience? Getting Facebook users to like your page is one thing, but turning them into engaged fans and advocates takes a little more effort. Ch…

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    How Entrepreneurs Can Serve the Planet

    by on January 10, 2014

    Steve Strauss is a proponent of starting up businesses and uplifting people who live in poverty. The Portland, Ore.-based consultant merges his two passions in Planet Entrepreneur, a book he edited and co-wrote with 13 other members of the World Entrepreneursh…

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    Jason Miles Paints Instagram’s Big Picture for Small Businesses

    by on January 9, 2014

    As a huge social media fan, Jason Miles eagerly hopped onto Pinterest shortly after its launch in 2010. Nuggets of how he used the site to catapult Liberty Jane Clothing, the “doll couture” company he co-founded with his wife, to success appear in the 2012…

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    Why Google+ Should Be a Core Part of Your Marketing Strategy in 2014

    by on January 8, 2014

    Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained importance in SEO rankings.

    If Google+ wasn’t a part of your…

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    Polish Your Personal LinkedIn Profile for the New Year

    by on January 8, 2014

    The beginning of a new year is an excellent time to reflect on your professional accomplishments of the past 12 months and update your personal LinkedIn profile accordingly.

    With 259 million members worldwide, LinkedIn offers a powerful tool for small-busines…

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    Tips for Boosting Post-Holiday Sales

    by on January 2, 2014

    Whether you did well during the holidays or are still recovering from an unfavorable season, you’ll need to be aggressive if you want to succeed early in 2014.

    “January retail sales figures are often dragged down by the post-holiday shopping ‘hangover,…

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    Manage Social Media the Easy Way [INFOGRAPHIC]

    by on December 13, 2013

    When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing.

    H…

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    How to Make Your Business More Social

    by on December 12, 2013

    The deepest urge in human nature is the desire to be important, American philosopher John Dewey observed. His insight may help to explain why blogs and social networks have become so popular. Before Facebook, Twitter, Yelp, TripAdvisor, and the like, the only…

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