Social Media Articles

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    Engaging Sports Fans Is Great for Business

    by on December 6, 2013

    Fall isn’t just about leaves and pumpkins; it’s about sports. Baseball ends. Football, hockey, and basketball begin. And fantasy leagues distract hardcore fans in offices across the country. Why not get your small business in on the action by using sport…

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    Using Pinterest Boards to Drive Holiday Sales

    by on December 6, 2013

    Pinterest provides a huge marketing platform for many brands: More than 70 million people use the site to gawk at “pinboards” featuring pictures of food, clothing, home decor, and other goods. These browsers often do more than just look, too. According to …

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    The Best Way to Tweet Images

    by on December 5, 2013

    You probably know that tweeting images is key to engaging with your Twitter followers. In fact, tweets bearing an image have an engagement rate that’s two times higher than those that do not.

    What’s more, a new report shows that how you tweet an image …

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    Tips for Spotting Fake Reviews of Your Business

    by on December 4, 2013

    Americans trust online reviews of products and businesses a lot.

    According to findings by Forrester Research, 70 percent of U.S. adults online take to heart the recommendations they get from friends and family members. What’s more, 55 percent value professi…

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    Is Email Marketing Still Relevant in the Age of Social Media?

    by on December 3, 2013

    With so many small businesses interacting directly with customers on social media sites like Twitter and Facebook, email can seem outdated as a marketing tool.

    But don’t write it off just yet. Email is still very relevant to business marketing. In fact, ema…

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    Using Foursquare’s New Advertising Platform to Market Your Business

    by on December 2, 2013

    Foursquare recently added an advertising platform to its suite of tools available to businesses. The platform enables the more than 1.4 million companies registered with the social media site to run location-based ads. These ads are much more visible to Four…

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    How Change.org Turns a Profit by Doing Social Good

    by on December 2, 2013

    Change.org, a website that spurs collective social action by hosting online petitions, has become a profitable business by working to change society for the better.

    Founded in 2006 by Ben Rattray and Mark Dimas, the company — which started making money in 2…

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    10 Tips for Selecting a Social Media Manager

    by on November 27, 2013

    Feeling a little behind the technological times? If you’re running a business (or older than 25), keeping up with the latest social media trends can take more time than you have to invest.

    However, in terms of staying relevant, maintaining an online presenc…

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