Social Media Articles

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    Polish Your Personal LinkedIn Profile for the New Year

    by on January 8, 2014

    The beginning of a new year is an excellent time to reflect on your professional accomplishments of the past 12 months and update your personal LinkedIn profile accordingly.

    With 259 million members worldwide, LinkedIn offers a powerful tool for small-busines…

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    Tips for Boosting Post-Holiday Sales

    by on January 2, 2014

    Whether you did well during the holidays or are still recovering from an unfavorable season, you’ll need to be aggressive if you want to succeed early in 2014.

    “January retail sales figures are often dragged down by the post-holiday shopping ‘hangover,…

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    Manage Social Media the Easy Way [INFOGRAPHIC]

    by on December 13, 2013

    When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing.

    H…

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    How to Make Your Business More Social

    by on December 12, 2013

    The deepest urge in human nature is the desire to be important, American philosopher John Dewey observed. His insight may help to explain why blogs and social networks have become so popular. Before Facebook, Twitter, Yelp, TripAdvisor, and the like, the only…

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    Engaging Sports Fans Is Great for Business

    by on December 6, 2013

    Fall isn’t just about leaves and pumpkins; it’s about sports. Baseball ends. Football, hockey, and basketball begin. And fantasy leagues distract hardcore fans in offices across the country. Why not get your small business in on the action by using sport…

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    Using Pinterest Boards to Drive Holiday Sales

    by on December 6, 2013

    Pinterest provides a huge marketing platform for many brands: More than 70 million people use the site to gawk at “pinboards” featuring pictures of food, clothing, home decor, and other goods. These browsers often do more than just look, too. According to …

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    The Best Way to Tweet Images

    by on December 5, 2013

    You probably know that tweeting images is key to engaging with your Twitter followers. In fact, tweets bearing an image have an engagement rate that’s two times higher than those that do not.

    What’s more, a new report shows that how you tweet an image …

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    Tips for Spotting Fake Reviews of Your Business

    by on December 4, 2013

    Americans trust online reviews of products and businesses a lot.

    According to findings by Forrester Research, 70 percent of U.S. adults online take to heart the recommendations they get from friends and family members. What’s more, 55 percent value professi…

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