Social Media

Newsletter Signup
Take the Financial Literacy Quiz
More in Social Media
iStock_000021796636XSmall-300x199.jpg

Don’t Let Social Media Damage Your Brand

Posted In EMPLOYEES

Social media, when used properly, is a great tool for growing your business. When used improperly, however, it can actually damage the brand that you’ve worked so hard to build. If you or your employees tweet inappropriate comments or post questionable photos, whether you’re using the company’s official handle or a personal one, the content may reflect [...]
AndyCharlieNelson3-300x285.jpg

How Two Brothers Revived a Long-Defunct Family Business

Posted In BUSINESS PROFILES

When Andy and Charlie Nelson opened a business together in Tennessee, they decided not to start from scratch. Instead, the brothers resurrected a family distillery that had been closed since the state enacted prohibition laws in 1909. Their great-great-great grandfather, Charles Nelson, ran one of the nation’s first major distilleries from the 1860s until his [...]
facebook

Struggling With Social Media? Focus on Facebook

Posted In MARKETING

Let’s not kid ourselves: Social media is neither “easy” nor “free” for most small-business owners. Sure, these online networks can be powerful, cost-effective tools, but social success requires time and honest engagement, not to mention a willingness to stay current on new sites and features. We wouldn’t blame you for wondering where, exactly, this time [...]
Facebook-icon.png

Do You Need a New Social Media Strategy?

Posted In MARKETING

Teenagers, who spend more than $208 billion each year, are leaving Facebook in droves. This means that small-business owners who rely on the world’s most active social network to sell products or services to young customers may want to rethink their social media strategy. Daniel Miller, professor of material culture at University College London, is the [...]
tumblr.png

Is Tumblr Right for My Business?

Posted In MARKETING

Tumblr gets a bad rap. The micro-blogging platform tends to be thought of as the most unprofessional of social networks, so it often gets the side-eye glance from corporate types. Yet, although it’s true that Tumblr is where we go for spoilers of latest Sherlock episode or to enjoy an array of animated gifs, it can [...]
Facebook icon

5 Apps to Enhance Your Business’s Facebook Fan Page

Posted In MARKETING

Your business’s Facebook fan page can do a lot more than you may realize. By adding a variety of free and paid apps, you can make your page more interactive and engaging. Installing an app is easy. Here’s how: Go to your Facebook fan page. Click the arrow button to the right of your total [...]
Screen Shot 2014-07-23 at 9.35.21 AM

Give Your Business a Facebook Face Lift

Posted In INFOGRAPHICS

There are more than one billion Facebook users around the world. Is your business set up to take advantage of this audience? Getting Facebook users to like your page is one thing, but turning them into engaged fans and advocates takes a little more effort. Check out the infographic below for practical tips on optimizing your [...]
Steve-Strauss-Headshot-300x370.jpg

How Entrepreneurs Can Serve the Planet

Posted In GOING GREEN

Steve Strauss is a proponent of starting up businesses and uplifting people who live in poverty. The Portland, Ore.-based consultant merges his two passions in Planet Entrepreneur, a book he edited and co-wrote with 13 other members of the World Entrepreneurship Forum. Through case studies and real-life examples, the authors strive to inspire entrepreneurs to [...]
Advertisement