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Jason Miles Paints Instagram’s Big Picture for Small Businesses

Posted In LEADERSHIP PROFILES

As a huge social media fan, Jason Miles eagerly hopped onto Pinterest shortly after its launch in 2010. Nuggets of how he used the site to catapult Liberty Jane Clothing, the “doll couture” company he co-founded with his wife, to success appear in the 2012 book Pinterest Power: Market Your Business, Sell Your Product, and [...]
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Why Google+ Should Be a Core Part of Your Marketing Strategy in 2014

Posted In MARKETING

Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained importance in SEO rankings. If Google+ wasn’t a part of your marketing strategy in 2013, here are some compelling reasons to prioritize it in 2014. Rank Higher [...]
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Polish Your Personal LinkedIn Profile for the New Year

Posted In MARKETING

The beginning of a new year is an excellent time to reflect on your professional accomplishments of the past 12 months and update your personal LinkedIn profile accordingly. With 259 million members worldwide, LinkedIn offers a powerful tool for small-business owners. Entrepreneurs can use the social networking site to recruit employees, boost their small business, [...]
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Tips for Boosting Post-Holiday Sales

Posted In MARKETING

Whether you did well during the holidays or are still recovering from an unfavorable season, you’ll need to be aggressive if you want to succeed early in 2014. “January retail sales figures are often dragged down by the post-holiday shopping ‘hangover,’” notes Marketplace’s Bob Moon. “Consumers are shopped out after the holidays, and, even though [...]
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Manage Social Media the Easy Way [INFOGRAPHIC]

Posted In INFOGRAPHICS

When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing. However, for many small business owners, social media also seems to require a huge amount of time [...]
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How to Make Your Business More Social

Posted In MARKETING

The deepest urge in human nature is the desire to be important, American philosopher John Dewey observed. His insight may help to explain why blogs and social networks have become so popular. Before Facebook, Twitter, Yelp, TripAdvisor, and the like, the only way that the average person could influence the masses was to become a celebrity. [...]
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Engaging Sports Fans Is Great for Business

Posted In MARKETING

Fall isn’t just about leaves and pumpkins; it’s about sports. Baseball ends. Football, hockey, and basketball begin. And fantasy leagues distract hardcore fans in offices across the country. Why not get your small business in on the action by using sports tie-ins in your advertising? According to the consulting company Catalyst, which published a fan-engagement study in [...]
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Using Pinterest Boards to Drive Holiday Sales

Posted In MARKETING

Pinterest provides a huge marketing platform for many brands: More than 70 million people use the site to gawk at “pinboards” featuring pictures of food, clothing, home decor, and other goods. These browsers often do more than just look, too. According to a 2013 survey by Harvard Business Review, 21 percent of Pinterest users said [...]
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