Social Media Articles
on January 24, 2014
Social media, when used properly, is a great tool for growing your business. When used improperly, however, it can actually damage the brand that you’ve worked so hard to build.
If you or your employees tweet inappropriate comments or post questionable ph…Read » Views: 2,345
on January 23, 2014
When Andy and Charlie Nelson opened a business together in Tennessee, they decided not to start from scratch. Instead, the brothers resurrected a family distillery that had been closed since the state enacted prohibition laws in 1909.
Their great-great-great …Read » Views: 2,287
on January 22, 2014
Let’s not kid ourselves: Social media is neither “easy” nor “free” for most small-business owners. Sure, these online networks can be powerful, cost-effective tools, but social success requires time and honest engagement, not to mention a willingness…Read » Views: 1,829
on January 21, 2014
Teenagers, who spend more than $208 billion each year, are leaving Facebook in droves. This means that small-business owners who rely on the world’s most active social network to sell products or services to young customers may want to rethink their social …Read » Views: 1,874
on January 17, 2014
Tumblr gets a bad rap. The micro-blogging platform tends to be thought of as the most unprofessional of social networks, so it often gets the side-eye glance from corporate types.
Yet, although it’s true that Tumblr is where we go for spoilers of latest Sh…Read » Views: 2,362
on January 17, 2014
Your business’s Facebook fan page can do a lot more than you may realize. By adding a variety of free and paid apps, you can make your page more interactive and engaging.
Installing an app is easy. Here’s how: Go to your Facebook fan page. Click the arrow…Read » Views: 6,532
on January 16, 2014
There are more than one billion Facebook users around the world. Is your business set up to take advantage of this audience? Getting Facebook users to like your page is one thing, but turning them into engaged fans and advocates takes a little more effort. Ch…Read » Views: 5,078
on January 10, 2014
Steve Strauss is a proponent of starting up businesses and uplifting people who live in poverty. The Portland, Ore.-based consultant merges his two passions in Planet Entrepreneur, a book he edited and co-wrote with 13 other members of the World Entrepreneursh…Read » Views: 1,961