Social Media Articles
on December 2, 2013
Foursquare recently added an advertising platform to its suite of tools available to businesses. The platform enables the more than 1.4 million companies registered with the social media site to run location-based ads. These ads are much more visible to Four…Read » Views: 199
on December 2, 2013
Change.org, a website that spurs collective social action by hosting online petitions, has become a profitable business by working to change society for the better.
Founded in 2006 by Ben Rattray and Mark Dimas, the company — which started making money in 2…Read » Views: 278
on November 27, 2013
Feeling a little behind the technological times? If you’re running a business (or older than 25), keeping up with the latest social media trends can take more time than you have to invest.
However, in terms of staying relevant, maintaining an online presenc…Read » Views: 155
on November 25, 2013
With new social media networks sprouting like weeds, it can be tough to tend your own garden.
In a 2012 survey of 500 small businesses, Vertical Response Marketing found that a third of owners, proprietors, and CEOs want to spend less time on social media. …Read » Views: 178
on November 21, 2013
Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their like…Read » Views: 265
on November 18, 2013
If you aren’t asking your loyal customers to get the word out about your products or services, you’re missing a free — and highly effective — marketing opportunity. With some gentle prodding, they could help you bring in more business by recommending y…Read » Views: 159
on November 11, 2013
If you’re wondering how some businesses garner so many glowing customer reviews on sites like Yelp and TripAdvisor, the answer is that some of the commenters are fakes. They aren’t really clients; they’re writers for hire.
But just because your compet…Read » Views: 195
on November 4, 2013
Social media dominates the news these days, with experts of all stripes offering glib advice on how to grow your business by becoming an online “star,” by putting yourself “out there,” and by “building relationships” with everyone you encounter.
B…Read » Views: 162