Social Media Articles

  • iStock_000013614379XSmall-300x225.jpg

    Is Email Marketing Still Relevant in the Age of Social Media?

    by on December 3, 2013

    With so many small businesses interacting directly with customers on social media sites like Twitter and Facebook, email can seem outdated as a marketing tool.

    But don’t write it off just yet. Email is still very relevant to business marketing. In fact, ema…

    Read » Views: 323
  • iStock_000015578115XSmall.jpg

    Using Foursquare’s New Advertising Platform to Market Your Business

    by on December 2, 2013

    Foursquare recently added an advertising platform to its suite of tools available to businesses. The platform enables the more than 1.4 million companies registered with the social media site to run location-based ads. These ads are much more visible to Four…

    Read » Views: 298
  • matt-slutsky-300x300.jpeg

    How Change.org Turns a Profit by Doing Social Good

    by on December 2, 2013

    Change.org, a website that spurs collective social action by hosting online petitions, has become a profitable business by working to change society for the better.

    Founded in 2006 by Ben Rattray and Mark Dimas, the company — which started making money in 2…

    Read » Views: 412
  • iStock_000007927542XSmall-300x199.jpg

    10 Tips for Selecting a Social Media Manager

    by on November 27, 2013

    Feeling a little behind the technological times? If you’re running a business (or older than 25), keeping up with the latest social media trends can take more time than you have to invest.

    However, in terms of staying relevant, maintaining an online presenc…

    Read » Views: 249
  • iStock_000002295551XSmall-300x225.jpg

    Should You Outsource Your Social Media Efforts?

    by on November 25, 2013

    With new social media networks sprouting like weeds, it can be tough to tend your own garden.

    In a 2012 survey of 500 small businesses, Vertical Response Marketing found that a third of owners, proprietors, and CEOs want to spend less time on social media. …

    Read » Views: 289
  • iStock_000018973131XSmall-300x218.jpg

    How to Build Relationships With Your Customers Via Social Media

    by on November 21, 2013

    Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their like…

    Read » Views: 405
  • iStock_000013811138XSmall-300x299.jpg

    How to Turn Your Customers Into Marketers

    by on November 18, 2013

    If you aren’t asking your loyal customers to get the word out about your products or services, you’re missing a free — and highly effective — marketing opportunity. With some gentle prodding, they could help you bring in more business by recommending y…

    Read » Views: 238
  • yelp.png

    Posting Fake Reviews for Your Business May Cost You

    by on November 11, 2013

    If you’re wondering how some businesses garner so many glowing customer reviews on sites like Yelp and TripAdvisor, the answer is that some of the commenters are fakes. They aren’t really clients; they’re writers for hire.

    But just because your compet…

    Read » Views: 318
Advertisement