Social Media Articles
on November 4, 2013
Social media dominates the news these days, with experts of all stripes offering glib advice on how to grow your business by becoming an online “star,” by putting yourself “out there,” and by “building relationships” with everyone you encounter.
B…Read » Views: 257
on October 28, 2013
The cardinal rule of conducting business on social media is don’t embarrass your brand. It’s so easy to avoid, after all, given the ample opportunities for entrepreneurs to learn from big companies’ mistakes online.
To help you avoid any missteps, here …Read » Views: 302
on October 10, 2013
Have you been neglecting YouTube as a marketing vehicle? You shouldn’t.
Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion unique monthly visitors and reaches more adults ages 18 to 34 than an…Read » Views: 266
on October 3, 2013
Social media experts say small businesses should have a presence on Twitter. But in order to reap the benefits of tweeting, you have to make your missives stand out.
Here are 10 ways to get your tweets noticed:
1. Piggyback on other events. Are you attendin…Read » Views: 565
on October 1, 2013
Few business disciplines are as important as marketing, particularly for startups. Put simply, you’ll need to market your products and/or services better than your competition does in order to get your company off the ground, foster growth, and become profit…Read » Views: 275
on September 20, 2013
You’ve used Google Hangouts to gloat about your NFL fantasy football draft picks. But did you know that these free video chats pack some serious small-business potential?
Whether you run a consulting firm that’s collaborating on a client project or a resta…Read » Views: 256
on September 19, 2013
As a social-media-savvy small-business owner, you know that using Facebook is an effective way to connect with customers and prospects. But are you aware that Facebook users are more likely to search the site for industry-specific information on certain days o…Read » Views: 233
on September 17, 2013
Ever wonder why you even bother with social media? Does it seem as if your tweets, likes, status updates, and other online missives aren’t yielding any return? Don’t blame Twitter and Facebook. Instead, check your messages to see what they’re lacking.
S…Read » Views: 262