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The Best Way to Tweet Images

Posted In MARKETING

You probably know that tweeting images is key to engaging with your Twitter followers. In fact, tweets bearing an image have an engagement rate that’s two times higher than those that do not. What’s more, a new report shows that how you tweet an image — either via a link or direct upload to Twitter [...]
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Tips for Spotting Fake Reviews of Your Business

Posted In MARKETING

Americans trust online reviews of products and businesses a lot. According to findings by Forrester Research, 70 percent of U.S. adults online take to heart the recommendations they get from friends and family members. What’s more, 55 percent value professional online reviews, and 46 percent trust customer reviews they find on sites such as Yelp, [...]
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Is Email Marketing Still Relevant in the Age of Social Media?

Posted In MARKETING

With so many small businesses interacting directly with customers on social media sites like Twitter and Facebook, email can seem outdated as a marketing tool. But don’t write it off just yet. Email is still very relevant to business marketing. In fact, email marketing and social networking should go hand in hand in your efforts to [...]
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Using Foursquare’s New Advertising Platform to Market Your Business

Posted In LOCAL

Foursquare recently added an advertising platform to its suite of tools available to businesses. The platform enables the more than 1.4 million companies registered with the social media site to run location-based ads. These ads are much more visible to Foursquare’s users than the default (yet searchable) business listings in the site’s database. The new platform promises [...]
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How Change.org Turns a Profit by Doing Social Good

Change.org, a website that spurs collective social action by hosting online petitions, has become a profitable business by working to change society for the better. Founded in 2006 by Ben Rattray and Mark Dimas, the company — which started making money in 2011 — today employs some 200 people worldwide. Its mission is to help [...]
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10 Tips for Selecting a Social Media Manager

Posted In EMPLOYEES

Feeling a little behind the technological times? If you’re running a business (or older than 25), keeping up with the latest social media trends can take more time than you have to invest. However, in terms of staying relevant, maintaining an online presence is often essential. Are your competitors gaining market share by harnessing the [...]
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Should You Outsource Your Social Media Efforts?

Posted In EMPLOYEES

With new social media networks sprouting like weeds, it can be tough to tend your own garden. In a 2012 survey of 500 small businesses, Vertical Response Marketing found that a third of owners, proprietors, and CEOs want to spend less time on social media. Yet two thirds are spending more time online than they did the [...]
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How to Build Relationships With Your Customers Via Social Media

Posted In MARKETING

Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their likelihood of purchase from that company. To be effective, however, these social interactions need to be real, two-way [...]
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