Social Media Articles

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    Posting Fake Reviews for Your Business May Cost You

    by on November 11, 2013

    If you’re wondering how some businesses garner so many glowing customer reviews on sites like Yelp and TripAdvisor, the answer is that some of the commenters are fakes. They aren’t really clients; they’re writers for hire.

    But just because your compet…

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    Business Building for Introverts

    by on November 4, 2013

    Social media dominates the news these days, with experts of all stripes offering glib advice on how to grow your business by becoming an online “star,” by putting yourself “out there,” and by “building relationships” with everyone you encounter.

    B…

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    The 5 Worst Twitter Mistakes Businesses Have Ever Made

    by on October 28, 2013

    The cardinal rule of conducting business on social media is don’t embarrass your brand. It’s so easy to avoid, after all, given the ample opportunities for entrepreneurs to learn from big companies’ mistakes online.

    To help you avoid any missteps, here …

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    Inexpensive Ways to Leverage YouTube for Your Business

    by on October 10, 2013

    Have you been neglecting YouTube as a marketing vehicle? You shouldn’t.

    Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion unique monthly visitors and reaches more adults ages 18 to 34 than an…

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    10 Rules for Crafting the Perfect Tweet

    by on October 3, 2013

    Social media experts say small businesses should have a presence on Twitter. But in order to reap the benefits of tweeting, you have to make your missives stand out.

    Here are 10 ways to get your tweets noticed:

    1. Piggyback on other events. Are you attendin…

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    Growth Hacks: 4 Tips for Successful Startup Marketing

    by on October 1, 2013

    Few business disciplines are as important as marketing, particularly for startups. Put simply, you’ll need to market your products and/or services better than your competition does in order to get your company off the ground, foster growth, and become profit…

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    Should You Be Using Google Hangouts for Business?

    by on September 20, 2013

    You’ve used Google Hangouts to gloat about your NFL fantasy football draft picks. But did you know that these free video chats pack some serious small-business potential?
    Whether you run a consulting firm that’s collaborating on a client project or a resta…

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    Some Days Are Better Than Others for Social Media Marketing

    by on September 19, 2013

    As a social-media-savvy small-business owner, you know that using Facebook is an effective way to connect with customers and prospects. But are you aware that Facebook users are more likely to search the site for industry-specific information on certain days o…

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