Social Media Articles

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    How Change.org Turns a Profit by Doing Social Good

    by on December 2, 2013

    Change.org, a website that spurs collective social action by hosting online petitions, has become a profitable business by working to change society for the better.

    Founded in 2006 by Ben Rattray and Mark Dimas, the company — which started making money in 2…

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    10 Tips for Selecting a Social Media Manager

    by on November 27, 2013

    Feeling a little behind the technological times? If you’re running a business (or older than 25), keeping up with the latest social media trends can take more time than you have to invest.

    However, in terms of staying relevant, maintaining an online presenc…

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    Should You Outsource Your Social Media Efforts?

    by on November 25, 2013

    With new social media networks sprouting like weeds, it can be tough to tend your own garden.

    In a 2012 survey of 500 small businesses, Vertical Response Marketing found that a third of owners, proprietors, and CEOs want to spend less time on social media. …

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    How to Build Relationships With Your Customers Via Social Media

    by on November 21, 2013

    Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their like…

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    How to Turn Your Customers Into Marketers

    by on November 18, 2013

    If you aren’t asking your loyal customers to get the word out about your products or services, you’re missing a free — and highly effective — marketing opportunity. With some gentle prodding, they could help you bring in more business by recommending y…

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    Posting Fake Reviews for Your Business May Cost You

    by on November 11, 2013

    If you’re wondering how some businesses garner so many glowing customer reviews on sites like Yelp and TripAdvisor, the answer is that some of the commenters are fakes. They aren’t really clients; they’re writers for hire.

    But just because your compet…

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    Business Building for Introverts

    by on November 4, 2013

    Social media dominates the news these days, with experts of all stripes offering glib advice on how to grow your business by becoming an online “star,” by putting yourself “out there,” and by “building relationships” with everyone you encounter.

    B…

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    The 5 Worst Twitter Mistakes Businesses Have Ever Made

    by on October 28, 2013

    The cardinal rule of conducting business on social media is don’t embarrass your brand. It’s so easy to avoid, after all, given the ample opportunities for entrepreneurs to learn from big companies’ mistakes online.

    To help you avoid any missteps, here …

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