Social Media Articles

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    What's the Best Content to Post on Social Media Sites?

    by on August 30, 2013

    “The single most important factor for making social media campaigns successful is content,” says Santanu Bhattacharya, CEO and founder of Salorix, a provider of online data and advice for effectively using it in marketing decisions.

    Bhattacharya isn’…

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    6 Best Uses of Twitter to Boost Your Business

    by on August 26, 2013

    So you’ve turned to Twitter to boost your business, but you aren’t sure how best to take advantage of the social media site. We’re here to help. Here are six ways to engage prospects and customers, disseminate information, manage your reputation, and st…

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    Use LinkedIn to Boost Your Small-Business Profile

    by on August 19, 2013

    More than 3 million businesses have set up company pages on LinkedIn, where they can connect with some 225 million professionals in major industries across the globe, says Aviad Pinkovezky, a LinkedIn product manager.

    Does your small business have a LinkedIn …

    Read » Views: 131
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    Are You Wasting Time on Social Media?

    by on August 15, 2013

    Small businesses spend an average of 5.5 hours per week managing their social media presence, and 85 percent of small-business owners say they’re the ones primarily responsible for their companies’ online efforts, a 2013 study commissioned by Staples shows…

    Read » Views: 137
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    Use Instagram to Grow Your Business

    by on August 8, 2013

    Instagram, like other social networks, can be an excellent tool for promoting your small business. The photo- and video-sharing platform, coupled with its varied supporting apps, provides a free means of driving traffic to your company’s website and intera…

    Read » Views: 140
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    Are You a Social Media Sinner?

    by on July 22, 2013

    A recent Intuit infographic shows that more than 9 million U.S. small businesses maintain some sort of social media presence. Yet, despite its popularity, social media “remains one of the most misunderstood, poorly utilized opportunities in business today,…

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    Beware of Fake Social Media Profiles

    by on July 19, 2013

    The topic of identity theft makes headlines every year during tax season, which is understandable, considering the potential financial impact of fake claims. But there’s growing type of fraud that small-business owners should monitor carefully: social media …

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    How to Revive Your Inactive Social Media Accounts

    by on July 19, 2013

    Is your most recent tweet the relic of a sale you held a year ago? Does the top post on your Facebook business page show a seasonal outdoor photo from last winter?

    When you’re running a small business, keeping your online presence up-to-date isn’t always …

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