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How to Turn Your Customers Into Marketers

Posted In MARKETING

If you aren’t asking your loyal customers to get the word out about your products or services, you’re missing a free — and highly effective — marketing opportunity. With some gentle prodding, they could help you bring in more business by recommending you to their friends and colleagues. Here’s how to get your customers to [...]
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Posting Fake Reviews for Your Business May Cost You

Posted In MARKETING

If you’re wondering how some businesses garner so many glowing customer reviews on sites like Yelp and TripAdvisor, the answer is that some of the commenters are fakes. They aren’t really clients; they’re writers for hire. But just because your competitors may engage in fraudulent practices, doesn’t mean you should. It’s both unethical and illegal. And law-enforcement [...]
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Business Building for Introverts

Posted In MARKETING

Social media dominates the news these days, with experts of all stripes offering glib advice on how to grow your business by becoming an online “star,” by putting yourself “out there,” and by “building relationships” with everyone you encounter. But what if, like half of the U.S. population, you’re an introvert? Here are some suggestions [...]
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Inexpensive Ways to Leverage YouTube for Your Business

Posted In MARKETING

Have you been neglecting YouTube as a marketing vehicle? You shouldn’t. Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion unique monthly visitors and reaches more adults ages 18 to 34 than any cable network. Users watch more than 6 billion hours of video each [...]
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10 Rules for Crafting the Perfect Tweet

Posted In MARKETING

Social media experts say small businesses should have a presence on Twitter. But in order to reap the benefits of tweeting, you have to make your missives stand out. Here are 10 ways to get your tweets noticed: 1. Piggyback on other events. Are you attending an industry conference? Is there a highly publicized event [...]
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Should You Be Using Google Hangouts for Business?

Posted In MARKETING

You’ve used Google Hangouts to gloat about your NFL fantasy football draft picks. But did you know that these free video chats pack some serious small-business potential? Whether you run a consulting firm that’s collaborating on a client project or a restaurant that’s hosting online cooking demonstrations, you may be able to use Hangouts to your [...]
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Why Social Media Isn’t Paying Off for Your Business

Posted In MARKETING

Ever wonder why you even bother with social media? Does it seem as if your tweets, likes, status updates, and other online missives aren’t yielding any return? Don’t blame Twitter and Facebook. Instead, check your messages to see what they’re lacking. Small-business owners typically make some common mistakes, says Lorrie Thomas Ross, CEO of Web [...]
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Twitter Survey Shows How Business Tweets Produce Tangible Results

Posted In MARKETING

As a small-business owner, you’re sold on using social media to engage with customers and to build brand awareness. But you aren’t sure how much potential your Twitter presence really has. What kind of tangible results can you expect from tweeting? Twitter says it gets asked this question every day. In attempt to answer it, [...]
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