Social Media Articles
on November 21, 2013
Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their like…Read » Views: 2,779
on November 18, 2013
If you aren’t asking your loyal customers to get the word out about your products or services, you’re missing a free — and highly effective — marketing opportunity. With some gentle prodding, they could help you bring in more business by recommending y…Read » Views: 911
on November 11, 2013
If you’re wondering how some businesses garner so many glowing customer reviews on sites like Yelp and TripAdvisor, the answer is that some of the commenters are fakes. They aren’t really clients; they’re writers for hire.
But just because your compet…Read » Views: 1,263
on November 4, 2013
Social media dominates the news these days, with experts of all stripes offering glib advice on how to grow your business by becoming an online “star,” by putting yourself “out there,” and by “building relationships” with everyone you encounter.
B…Read » Views: 907
on October 28, 2013
The cardinal rule of conducting business on social media is don’t embarrass your brand. It’s so easy to avoid, after all, given the ample opportunities for entrepreneurs to learn from big companies’ mistakes online.
To help you avoid any missteps, here …Read » Views: 1,111
on October 10, 2013
Have you been neglecting YouTube as a marketing vehicle? You shouldn’t.
Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion unique monthly visitors and reaches more adults ages 18 to 34 than an…Read » Views: 968
on October 3, 2013
Social media experts say small businesses should have a presence on Twitter. But in order to reap the benefits of tweeting, you have to make your missives stand out.
Here are 10 ways to get your tweets noticed:
1. Piggyback on other events. Are you attendin…Read » Views: 2,042
on October 1, 2013
Few business disciplines are as important as marketing, particularly for startups. Put simply, you’ll need to market your products and/or services better than your competition does in order to get your company off the ground, foster growth, and become profit…Read » Views: 962