Starting a Business

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Understanding the Different Types of 501(c)(3) Non-Profit Organizations

Posted In STARTING A BUSINESS

A 501(c)(3) non-profit organization is often referred to as a public charity. Learn about the other types of non-profits and their limitations.
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SCORE Mentor Fosters Diversity Among Entrepreneurs

Posted In STARTING A BUSINESS

Antara Dutta, President of the Delaware chapter of SCORE and a small business owner, doesn't shy away from a challenge. After leaving the corporate world to open a consulting firm with her husband in 2008, Dutta (pictured) used her corporate experience to raise capital for her new venture.  In the process, she noticed that there [...]
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Portland Accelerator Helps Startups Grab a Piece of the PIE

Posted In STARTING A BUSINESS

The Portland Incubator Experiment (PIE), through its affiliation with the Portland, Oregon, office of international advertising agency Wieden + Kennedy, helps startups refine their message, network with other startups, and, ultimately, turn ideas into businesses. “What causes companies to stand out is how they engage with their users and how they tell their story,” says [...]
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Want to Earn More Green? Use the Psychology of Color

Posted In MARKETING

Want to really influence people with your marketing efforts, give some serious thought to the colors you use in everything from advertisements to in-store promotions. Why? Consumers cite color as the reason they buy [PDF] something 85 percent of the time. What’s more, color improves brand recognition by up to 80 percent, and color ads [...]
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How a Duo Turned a Food Blog Into a Niche Retail Business

Posted In BUSINESS PROFILES

It all started seven years ago with a chance meeting on Thanksgiving in an Oakland, Calif., kitchen. Yoko Kumano, who lived in Tokyo at the time, and Kayoko Akabori, who lived in New York City, decided to start a food blog together. “I knew I wanted to upload something every day, but I didn’t want [...]
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“Hair Queen” Shares Tips for Starting a Beauty Salon

Posted In EMPLOYEES

Suzanne Van Houten of Swans Studios knows a lot about running a beauty business: The self-proclaimed “hair queen” has worked as a stylist and colorist for more than three decades, and she’s owned her own salon at least half of that time. Van Houten (pictured) shares her expertise as a consultant to colleagues starting their [...]
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How Two Brothers Revived a Long-Defunct Family Business

Posted In BUSINESS PROFILES

When Andy and Charlie Nelson opened a business together in Tennessee, they decided not to start from scratch. Instead, the brothers resurrected a family distillery that had been closed since the state enacted prohibition laws in 1909. Their great-great-great grandfather, Charles Nelson, ran one of the nation’s first major distilleries from the 1860s until his [...]
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Do You Have the Personality of an Entrepreneur?

Posted In STARTING A BUSINESS

Do you have the ideal personality to be an entrepreneur? New research by Sophia Chou, an organizational psychologist at National Taiwan University, suggests that you do if you’re a “realistic optimist.” A realistic optimist is someone who has the ability to look on the bright side while accepting hard facts and challenges as they come. [...]
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