Starting a Business

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What's Your Small-Business Brand Strategy?

Posted In MARKETING

Branding is about more than having an eye-catching logo. It’s about the promise you make to your customers to provide a product or service, to do so with consistency and quality, and to do a better job of it than your competitors. If you have a brand, you need a brand strategy. Here are some [...]
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Finance Expert Coaches Etsy Sellers in New Book

Posted In LEADERSHIP PROFILES

When Etsy launched in 2005, the e-commerce site turned thousands of hobbyists into professional craftspeople. Woodworkers, knitters, seamstresses, and others suddenly had a virtual storefront through which they could sell their handmade wares for a profit. Their efforts thoroughly impressed Jason Malinak, a CPA who watched wife Katie’s crafting career blossom after she debuted on [...]
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Playing the Middleman: Tips for Building a Successful Online Marketplace

Etsy, OpenTable, Airbnb, and other successful startups in recent memory have at least one thing in common: They don’t sell their own products or services. These online marketplaces facilitate transactions between merchants and buyers. In short, they act as middlemen. Are you looking to do the same? Here are four strategies for building a marketplace [...]
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Author Brad Feld on Building Sustainable Startup Communities

Posted In LEADERSHIP PROFILES

Silicon Valley and Silicon Alley get ample credit for fostering startups. But they aren’t the only places conducive to business launches. In his new book, Startup Communities: Building an Entrepreneurial Ecosystem in Your City, author Brad Feld (pictured) reveals other cities and regions that have nurtured sustainable startup environments. Since the late 1980s, Feld has [...]
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Fact Sheet: Business Registration

Posted In MONEY

Chances are good that if you own a business — any kind of business — you need to register it in some way in order to comply with local, state, and federal laws. Here’s what you need to know about business registration. What is business registration? When you register your business under certain designations — [...]
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Colleges Begin to Focus on Creating Entrepreneurs

Posted In STARTING A BUSINESS

America’s universities are filled with the business leaders of tomorrow. In the past, these future executives typically obtained a degree and then headed out into the world to begin a long, slow climb to the top of the corporate ladder. If a recent graduate led a business, it was a small, family-run operation passed down [...]
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5 Tips for Military Veterans Starting a Business

Posted In STARTING A BUSINESS

About 200,000 U.S. military personnel return to civilian life each year. Rather than retire or take corporate jobs, some of them would like to start small businesses. You see, a stint in the armed forces builds character — and many soldiers possess traits similar to those of successful entrepreneurs, with a can-do attitude and a [...]
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14 Small-Business Ideas for the Sports Fan

Posted In STARTING A BUSINESS

Many successful small businesses start out as hobbies or recreational activities. Sports fans in particular can find ample ways to turn their passions into profitable ventures. Here are 14 sports-related small-business ideas to consider: 1. Sports apparel — Chances are, your community is full of amateur sports teams. All of these teams need uniforms, and [...]
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