Starting a Business Articles

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    Checklist: 5 Things You'll Need When You Move Into Your First Office

    by on February 26, 2013

    Moving out of a home office and into an office building can be both exciting and stressful for entrepreneurs. That’s because, as a small-business owner, you’ll want to make sure that you’re bringing in revenue while you’re still unpacking boxes and set…

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    How to Impress a Venture Capitalist

    by on February 20, 2013

    Venture capital funding declined from $29.4 billion in 2011 to $26.5 billion last year, according to the National Venture Capital Association. However, that’s still a big pot of gold for fortunate entrepreneurs who are looking to take their businesses to the…

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    4 Big Trends in Choosing a Business Name

    by on February 13, 2013

    What does “Hulu” mean, and what does that have to do with TV? Unless you’re up on Chinese proverbs, nothing, but nonetheless you are likely to associate it with the company that allows you to watch recently broadcast content on your computer or mobile devi…

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    5 Entrepreneurial Endeavors Powered by the Wind

    by on February 7, 2013

    The lure of small-scale wind generation is spreading beyond isolated rural homesteads to urban subdivisions and small businesses. For example, officials in Sioux City, Iowa, recently changed zoning laws to allow residents to install backyard wind turbines [PD…

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    Is It Actually Important to Have a Business Plan?

    by on February 4, 2013

    Everyone’s heard the story of the overnight success, a business that made it without so much as a second thought, much less a business plan. Those extreme rarities aside, taking the time to actually plan your new business in advance can provide a range of sign…

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    What's Your Small-Business Brand Strategy?

    by on January 24, 2013

    Branding is about more than having an eye-catching logo. It’s about the promise you make to your customers to provide a product or service, to do so with consistency and quality, and to do a better job of it than your competitors.

    If you have a brand, you n…

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    Finance Expert Coaches Etsy Sellers in New Book

    by on January 22, 2013

    When Etsy launched in 2005, the e-commerce site turned thousands of hobbyists into professional craftspeople. Woodworkers, knitters, seamstresses, and others suddenly had a virtual storefront through which they could sell their handmade wares for a profit.

    Th…

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    Playing the Middleman: Tips for Building a Successful Online Marketplace

    by on January 22, 2013

    Etsy, OpenTable, Airbnb, and other successful startups in recent memory have at least one thing in common: They don’t sell their own products or services. These online marketplaces facilitate transactions between merchants and buyers. In short, they act as m…

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