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Just Say No to Tech Purchases That Won’t Yield ROI

Posted In EMPLOYEES

When your kid asks you for a toy you can’t afford or don’t think is appropriate for his or her age, you simply say “no.” Sure, your response may elicit tears or a tantrum, but you know what’s right for your child. The same is true in your other important role: the owner of a [...]
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Why Google+ Should Be a Core Part of Your Marketing Strategy in 2014

Posted In MARKETING

Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained importance in SEO rankings. If Google+ wasn’t a part of your marketing strategy in 2013, here are some compelling reasons to prioritize it in 2014. Rank Higher [...]
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Polish Your Personal LinkedIn Profile for the New Year

Posted In MARKETING

The beginning of a new year is an excellent time to reflect on your professional accomplishments of the past 12 months and update your personal LinkedIn profile accordingly. With 259 million members worldwide, LinkedIn offers a powerful tool for small-business owners. Entrepreneurs can use the social networking site to recruit employees, boost their small business, [...]
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7 Tools for Gathering Customer Feedback

Posted In MARKETING

Do you know what your customers really think about your company, products, services, or employees? You should make it a point to find out: 73 percent of consumers trust the recommendations of their friends or peers far more than most of your marketing messages, Forrester Research reports. The strong link between how highly customers rate [...]
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Wunderlist: One of Our Favorite Listmaking Apps

Posted In TECHNOLOGY

Small-business owners like you have to juggle a lot of balls, and keeping them all in the air is one of the biggest challenges of running your own show. Resolving to “get more organized” in the new year is about as effective as saying you’re going to “just lose some weight.” How, exactly, do you [...]
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Using SEO Analytics Services to Boost Your Website Rankings

Posted In MARKETING

The field of search-engine optimization, or SEO, has changed dramatically in the past few years, thanks to Google’s algorithm updates. Today, the best way to increase your website’s ranking for specific keywords in search results is to publish high-quality content that drives backlinks from credible sources. Various SEO analysis services can help you track your [...]
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4 Customer-Relationship Management Systems for Small Businesses

Posted In MARKETING

Does your small business routinely seek customers for large projects? Does it sell particular products or solutions to clients on an ongoing basis? In either case, a customer-relationship management system may be an ideal way to keep track of your clients and prospects. In general, CRM software helps you track people’s contact information, correspondence with [...]
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Want to Keep Your Customers? Update Your Tech

If you had to guess what issue 91 percent of your customers might leave you over, what would it be: Poor customer service? Shoddy products? A sudden price hike? The correct answer is none of the above. According to a recent poll by Microsoft, nine out of 10 consumers said they would stop doing business with a [...]
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