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Manage Social Media the Easy Way [INFOGRAPHIC]

Posted In INFOGRAPHICS

When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing. However, for many small business owners, social media also seems to require a huge amount of time [...]
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8 Ways to Better Manage Your Email

Posted In EMPLOYEES

How much time do you think you spend reading and answering emails? A 2012 report from the McKinsey Global Institute shows that 28 percent of the average workweek is spent on the task. If you work a standard 40-hour week, that’s nearly 600 hours a year. Sure, some of those emails may directly produce revenue. But most [...]
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Why You Should Step Away From Your Keyboard and Pick Up the Phone

A recent survey by Constant Contact shows that by far the two most popular small-business uses of mobile phones are social media and email marketing. Perhaps that’s because using digital tools for marketing purposes is an effective way to reach more prospects and deepen relationships with existing customers. But entrepreneurs should also use their mobile phones [...]
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Using Foursquare’s New Advertising Platform to Market Your Business

Posted In LOCAL

Foursquare recently added an advertising platform to its suite of tools available to businesses. The platform enables the more than 1.4 million companies registered with the social media site to run location-based ads. These ads are much more visible to Foursquare’s users than the default (yet searchable) business listings in the site’s database. The new platform promises [...]
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How to Get Better Results From Google AdWords Campaigns

Posted In MARKETING

There’s a good reason that Google AdWords is popular with online marketers: It provides a highly effective means of driving new prospects to a company’s website and converting them into customers. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. But it’s also easy to spend a lot and get very little from [...]
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Don’t Let “Feature Creep” Kill Your New Product

Posted In MONEY

Entrepreneurs working on creating a new product often feel that adding one more feature or capability — like the Spinal Tap amplifiers that “turn up to 11” — will automatically make their offering better. But waiting to release a product until you include an extra feature, or larding a product with useless bells and whistles, can do more harm than [...]
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Posting Fake Reviews for Your Business May Cost You

Posted In MARKETING

If you’re wondering how some businesses garner so many glowing customer reviews on sites like Yelp and TripAdvisor, the answer is that some of the commenters are fakes. They aren’t really clients; they’re writers for hire. But just because your competitors may engage in fraudulent practices, doesn’t mean you should. It’s both unethical and illegal. And law-enforcement [...]
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6 Reasons Why You Should Be Using Evernote Business

Posted In TECHNOLOGY

Evernote is just a simple, note-taking app, right? It’s really nothing more than free software that makes it easier to jot down random thoughts, important or otherwise, on your computer or smartphone. Wrong. Evernote Business is a powerful productivity tool that every small-business owner should already be using. For $10 per user per month, you [...]
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