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7 Tools for Gathering Customer Feedback

Posted in MARKETING

Do you know what your customers really think about your company, products, services, or employees? You should make it a point to find out: 73 percent of consumers trust the recommendations of their friends or peers far more than most of your marketing messages, Forrester Research reports. The strong link between how highly customers rate [...]
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Wunderlist: One of Our Favorite Listmaking Apps

Posted in TECHNOLOGY

Small-business owners like you have to juggle a lot of balls, and keeping them all in the air is one of the biggest challenges of running your own show. Resolving to “get more organized” in the new year is about as effective as saying you’re going to “just lose some weight.” How, exactly, do you [...]
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Using SEO Analytics Services to Boost Your Website Rankings

Posted in MARKETING

The field of search-engine optimization, or SEO, has changed dramatically in the past few years, thanks to Google’s algorithm updates. Today, the best way to increase your website’s ranking for specific keywords in search results is to publish high-quality content that drives backlinks from credible sources. Various SEO analysis services can help you track your [...]
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4 Customer-Relationship Management Systems for Small Businesses

Posted in MARKETING

Does your small business routinely seek customers for large projects? Does it sell particular products or solutions to clients on an ongoing basis? In either case, a customer-relationship management system may be an ideal way to keep track of your clients and prospects. In general, CRM software helps you track people’s contact information, correspondence with [...]
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Want to Keep Your Customers? Update Your Tech

If you had to guess what issue 91 percent of your customers might leave you over, what would it be: Poor customer service? Shoddy products? A sudden price hike? The correct answer is none of the above. According to a recent poll by Microsoft, nine out of 10 consumers said they would stop doing business with a [...]
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Manage Social Media the Easy Way [INFOGRAPHIC]

Posted in INFOGRAPHICS

When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing. However, for many small business owners, social media also seems to require a huge amount of time [...]
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8 Ways to Better Manage Your Email

Posted in EMPLOYEES

How much time do you think you spend reading and answering emails? A 2012 report from the McKinsey Global Institute shows that 28 percent of the average workweek is spent on the task. If you work a standard 40-hour week, that’s nearly 600 hours a year. Sure, some of those emails may directly produce revenue. But most [...]
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Why You Should Step Away From Your Keyboard and Pick Up the Phone

A recent survey by Constant Contact shows that by far the two most popular small-business uses of mobile phones are social media and email marketing. Perhaps that’s because using digital tools for marketing purposes is an effective way to reach more prospects and deepen relationships with existing customers. But entrepreneurs should also use their mobile phones [...]