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Using Foursquare’s New Advertising Platform to Market Your Business

Posted in LOCAL

Foursquare recently added an advertising platform to its suite of tools available to businesses. The platform enables the more than 1.4 million companies registered with the social media site to run location-based ads. These ads are much more visible to Foursquare’s users than the default (yet searchable) business listings in the site’s database. The new platform promises [...]
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How to Get Better Results From Google AdWords Campaigns

Posted in MARKETING

There’s a good reason that Google AdWords is popular with online marketers: It provides a highly effective means of driving new prospects to a company’s website and converting them into customers. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. But it’s also easy to spend a lot and get very little from [...]
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Don’t Let “Feature Creep” Kill Your New Product

Posted in MONEY

Entrepreneurs working on creating a new product often feel that adding one more feature or capability — like the Spinal Tap amplifiers that “turn up to 11” — will automatically make their offering better. But waiting to release a product until you include an extra feature, or larding a product with useless bells and whistles, can do more harm than [...]
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Posting Fake Reviews for Your Business May Cost You

Posted in MARKETING

If you’re wondering how some businesses garner so many glowing customer reviews on sites like Yelp and TripAdvisor, the answer is that some of the commenters are fakes. They aren’t really clients; they’re writers for hire. But just because your competitors may engage in fraudulent practices, doesn’t mean you should. It’s both unethical and illegal. And law-enforcement [...]
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6 Reasons Why You Should Be Using Evernote Business

Posted in TECHNOLOGY

Evernote is just a simple, note-taking app, right? It’s really nothing more than free software that makes it easier to jot down random thoughts, important or otherwise, on your computer or smartphone. Wrong. Evernote Business is a powerful productivity tool that every small-business owner should already be using. For $10 per user per month, you [...]
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Protect Your Blog Content From Web Scraping

Posted in MARKETING

It takes time, money, and effort to create content for your company’s blog. Unfortunately, some unscrupulous website owners don’t want to invest in original material and instead plagiarize other people’s posts through a practice called “web scraping.” Web scraping typically involves using automated bots or scripts to copy and repost content. Why is it bad [...]
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Using Google’s New Search Report to Drive Web Traffic

Posted in MARKETING

Are you using search-engine optimization and sponsored links to drive traffic to your company’s website? If so, Google has a new report for you. Small-business owners who have an AdWords and a Webmaster Tools account can now generate a paid & organic report, which provides insight into how people find your company’s site while using Google’s search engine. [...]
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Get Ready for Cyber Monday Now

Posted in MARKETING

The biggest online shopping day in U.S. retail history was Cyber Monday 2012, with sales that were 30 percent higher than the Monday after Thanksgiving in 2011, according to IBM’s Digital Analytics Benchmark [PDF]. Here’s what online merchants nationwide should be doing right now to get ready for Cyber Monday 2013 (Dec. 2), which is [...]