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Protect Your Blog Content From Web Scraping

Posted In MARKETING

It takes time, money, and effort to create content for your company’s blog. Unfortunately, some unscrupulous website owners don’t want to invest in original material and instead plagiarize other people’s posts through a practice called “web scraping.” Web scraping typically involves using automated bots or scripts to copy and repost content. Why is it bad [...]
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Using Google’s New Search Report to Drive Web Traffic

Posted In MARKETING

Are you using search-engine optimization and sponsored links to drive traffic to your company’s website? If so, Google has a new report for you. Small-business owners who have an AdWords and a Webmaster Tools account can now generate a paid & organic report, which provides insight into how people find your company’s site while using Google’s search engine. [...]
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Get Ready for Cyber Monday Now

Posted In MARKETING

The biggest online shopping day in U.S. retail history was Cyber Monday 2012, with sales that were 30 percent higher than the Monday after Thanksgiving in 2011, according to IBM’s Digital Analytics Benchmark [PDF]. Here’s what online merchants nationwide should be doing right now to get ready for Cyber Monday 2013 (Dec. 2), which is [...]
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Smartphone Apps That Make Business Travel Easier

Posted In TECHNOLOGY

Smartphone app developers can’t improve the hours that cost-conscious entrepreneurs spend packed into economy class on commercial airplanes. But they’ve been working overtime to make the rest of your business trip a bit less stressful. Here’s a roundup of useful apps that can help you get from Point A to Point B more easily than ever before. [...]
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5 Apps for Creating Eye-Catching Visual Content

Posted In MARKETING

"A picture is worth a thousand words" isn’t just an old adage: All sorts of psychological studies back it up. Psychologist Jerome Bruner, a senior research fellow at New York University, once famously postulated that people remember only 10 percent of what they hear and 20 percent of what they read but almost 80 percent of [...]
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Should I Move My Small Business to the Cloud?

Posted In TECHNOLOGY

Few things tie up a small-business owner’s time and money as much as technology does. The computers, software apps, networks, and other devices that your business relies on are often complex, expensive, and time-consuming to procure and maintain. These challenges are driving more entrepreneurs to adopt cloud-based solutions, which allow you to rely on others to [...]
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Tailoring Your Online Marketing Strategy to Mobile Users

Posted In MARKETING

Tailoring your online marketing strategy to mobile users is no longer optional. Mobile internet use is projected to overtake desktop internet use in the coming year, according to research company Gartner. That means you need to adapt your marketing efforts to reflect people’s mobile behaviors and consumption habits. Here are four tips for getting started. 1. [...]
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4 Ways to Track a Marketing Campaign

Posted In MARKETING

You’re ready to blast out a series of promotions to boost business. Before taking action, consider setting up a system to monitor your efforts. By doing so, you’ll be able to see which one of your strategies best resonates with customers and generates the most sales. Tracking your campaigns can also help you better manage [...]
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