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Smartphone Apps That Make Business Travel Easier

Posted in TECHNOLOGY

Smartphone app developers can’t improve the hours that cost-conscious entrepreneurs spend packed into economy class on commercial airplanes. But they’ve been working overtime to make the rest of your business trip a bit less stressful. Here’s a roundup of useful apps that can help you get from Point A to Point B more easily than ever before. [...]
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5 Apps for Creating Eye-Catching Visual Content

Posted in MARKETING

"A picture is worth a thousand words" isn’t just an old adage: All sorts of psychological studies back it up. Psychologist Jerome Bruner, a senior research fellow at New York University, once famously postulated that people remember only 10 percent of what they hear and 20 percent of what they read but almost 80 percent of [...]
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Should I Move My Small Business to the Cloud?

Posted in TECHNOLOGY

Few things tie up a small-business owner’s time and money as much as technology does. The computers, software apps, networks, and other devices that your business relies on are often complex, expensive, and time-consuming to procure and maintain. These challenges are driving more entrepreneurs to adopt cloud-based solutions, which allow you to rely on others to [...]
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Tailoring Your Online Marketing Strategy to Mobile Users

Posted in MARKETING

Tailoring your online marketing strategy to mobile users is no longer optional. Mobile internet use is projected to overtake desktop internet use in the coming year, according to research company Gartner. That means you need to adapt your marketing efforts to reflect people’s mobile behaviors and consumption habits. Here are four tips for getting started. 1. [...]
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4 Ways to Track a Marketing Campaign

Posted in MARKETING

It's smart to implement marketing campaign tracking to see which campaigns generate sales, how to better manage your marketing budget, and more.
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Reaching Customers Through Text Messaging

Posted in MARKETING

There’s something about a text message that commands our immediate attention. From the moment the phone buzzes or vibrates, we want to know who is texting us and what they have to say. And that is the selling point behind direct mobile marketing campaigns. “Ninety-seven percent of text messages are read within six minutes,” says [...]
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8 Essential Apps for Small Businesses

Posted in TECHNOLOGY

It’s a good problem to have, but it’s a problem nonetheless: With so many (think hundreds of thousands) mobile apps available, separating the useful from the useless can be a difficult task. To help you sift through them all, consider this list of eight essential apps for small businesses. GoToMeeting (Android, iOS; free) — If you’re [...]
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How to Lose Your Land Line and Still Run the Office

Posted in MONEY

Still using a cordless phone at the office? Why? Maintaining a land line in this day and age is an entirely unnecessary business expense. Web-based services and apps work with your cell phone to make sure you never miss a call or appear unprofessional — even when you're on the go. Here are a few [...]