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Reaching Customers Through Text Messaging

Posted In MARKETING

There’s something about a text message that commands our immediate attention. From the moment the phone buzzes or vibrates, we want to know who is texting us and what they have to say. And that is the selling point behind direct mobile marketing campaigns. “Ninety-seven percent of text messages are read within six minutes,” says [...]
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8 Essential Apps for Small Businesses

Posted In TECHNOLOGY

It’s a good problem to have, but it’s a problem nonetheless: With so many (think hundreds of thousands) mobile apps available, separating the useful from the useless can be a difficult task. To help you sift through them all, consider this list of eight essential apps for small businesses. GoToMeeting (Android, iOS; free) — If you’re [...]
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How to Lose Your Land Line and Still Run the Office

Posted In MONEY

Still using a cordless phone at the office? Why? Maintaining a land line in this day and age is an entirely unnecessary business expense. Web-based services and apps work with your cell phone to make sure you never miss a call or appear unprofessional — even when you're on the go. Here are a few [...]
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5 E-signature Apps to Consider for Your Business

Posted In TECHNOLOGY

Does paperwork make you cringe? Do your shoulders sag when you have to print, sign, scan, and email back a contract? Using electronic signatures can save you time, ink, and paper whenever you or your employees, customers, or suppliers need to authenticate invoices, contracts, tax forms, and other documents. E-signature apps enable anyone to sign documents with [...]
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How to Get People to Read Your Email Newsletter

Posted In MARKETING

Is an email newsletter part of your small-business marketing arsenal? If not, Monika Jansen of Groupon Merchant Blog offers several compelling reasons to reconsider: Newsletters arrive in your customers’ email inboxes, where they at least have to look at the sender and subject line before reading the email or hitting Delete. If you include graphics and [...]
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3 Apps for Laying Out Office Space

Posted In EMPLOYEES

Only about one in four U.S. professionals has an optimal workplace environment, while the rest struggle to do their jobs effectively, according to a 2013 U.S. Workplace Survey [PDF] by Gensler, a global architecture, planning, and consulting firm. A poorly designed office can negatively affect collaboration, innovation, and employee productivity, engagement, and morale. So, why [...]
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Inexpensive Ways to Leverage YouTube for Your Business

Posted In MARKETING

Have you been neglecting YouTube as a marketing vehicle? You shouldn’t. Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion unique monthly visitors and reaches more adults ages 18 to 34 than any cable network. Users watch more than 6 billion hours of video each [...]
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How to Protect Your Small Business From a Cyber Attack

Posted In TECHNOLOGY

Forbes recently alerted entrepreneurs to data showing a record number of cyber attacks on small businesses. The 2012 report by Verizon reveals that 71 percent of the 855 data breaches examined happened to businesses with 100 or fewer employees. It also suggests that small businesses are especially vulnerable. Is your company at risk? As Forbes [...]
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