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5 E-signature Apps to Consider for Your Business

Posted in TECHNOLOGY

Does paperwork make you cringe? Do your shoulders sag when you have to print, sign, scan, and email back a contract? Using electronic signatures can save you time, ink, and paper whenever you or your employees, customers, or suppliers need to authenticate invoices, contracts, tax forms, and other documents. E-signature apps enable anyone to sign documents with [...]
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How to Get People to Read Your Email Newsletter

Posted in MARKETING

Is an email newsletter part of your small-business marketing arsenal? If not, Monika Jansen of Groupon Merchant Blog offers several compelling reasons to reconsider: Newsletters arrive in your customers’ email inboxes, where they at least have to look at the sender and subject line before reading the email or hitting Delete. If you include graphics and [...]
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3 Apps for Laying Out Office Space

Posted in EMPLOYEES

Only about one in four U.S. professionals has an optimal workplace environment, while the rest struggle to do their jobs effectively, according to a 2013 U.S. Workplace Survey [PDF] by Gensler, a global architecture, planning, and consulting firm. A poorly designed office can negatively affect collaboration, innovation, and employee productivity, engagement, and morale. So, why [...]
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Inexpensive Ways to Leverage YouTube for Your Business

Posted in MARKETING

Have you been neglecting YouTube as a marketing vehicle? You shouldn’t. Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion unique monthly visitors and reaches more adults ages 18 to 34 than any cable network. Users watch more than 6 billion hours of video each [...]
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How to Protect Your Small Business From a Cyber Attack

Posted in TECHNOLOGY

Forbes recently alerted entrepreneurs to data showing a record number of cyber attacks on small businesses. The 2012 report by Verizon reveals that 71 percent of the 855 data breaches examined happened to businesses with 100 or fewer employees. It also suggests that small businesses are especially vulnerable. Is your company at risk? As Forbes [...]
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What Small Businesses Need to Know About Google's Hummingbird Update

Posted in TECHNOLOGY

When word spreads that Google has changed its revered-and-feared search algorithm, you can bank on a big reaction. Google, an essential driver of web traffic for many small businesses, continues to dominate online search, with more than 70 percent of total visits. Its closest competition, Microsoft’s Bing, gets about 9.5 percent. So the internet was [...]
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How Google Helpouts Can Help Your Small Business

Posted in MARKETING

Google plans to launch yet another new service that may provide some exciting opportunities to small-business owners. Google Helpouts is a Google Hangout-like service that lets you charge a fee for providing one-on-one expert advice in a live video chat, Entrepreneur.com reports. Google Helpouts aims to support a marketplace that is increasingly moving toward freelance [...]
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How to Fire a New Hire Who Just Isn't Working Out

Posted in TECHNOLOGY

On her list of “5 Scary Small-Business Mistakes,” Suzanne Lucas — who calls herself the Evil HR Lady — cautions entrepreneurs not to make false assumptions about their employees. “Plenty of small businesses have been completely destroyed by a lawsuit when an employer thought the law didn’t apply because the company was too small or because [...]