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Should You Be Using Google Hangouts for Business?

Posted In MARKETING

You’ve used Google Hangouts to gloat about your NFL fantasy football draft picks. But did you know that these free video chats pack some serious small-business potential? Whether you run a consulting firm that’s collaborating on a client project or a restaurant that’s hosting online cooking demonstrations, you may be able to use Hangouts to your [...]
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How to Use Hashtags to Grow Your Business

Posted In SOCIAL MEDIA

Hashtags provide some interesting and effective ways for small-business owners to network, interact, and share information with people they’d otherwise never reach. In fact, savvy social media marketers attach hashtags to nearly all of their updates to increase the impact of their messages and reach more potential customers. A hashtag, as you probably know, is a word (or [...]
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How Can Your Small Business Use Big Data?

Posted In TECHNOLOGY

A new buzzword that’s making the rounds in the business world has the potential to change the way you run your operation. “Big data” — or volumes of information about your customers that’s prime for analysis — has been called “the next frontier for innovation, competition, and productivity.” What does this really mean? How can [...]
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5 Productivity Apps for Small-Business Owners

Posted In MARKETING

Small-business owners are always seeking ways to boost productivity. When you’re wearing multiple hats, juggling dozens of clients, managing a team, and more, there just aren’t enough hours in the day to get everything done. These five mobile apps can make your workday more efficient, from streamlining your social media management to reducing your email [...]
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Expert Tips for Using Google Analytics

Posted In MARKETING

Do you know which pages of your website are the most popular? Where your visitors come from? How they find you? If you don’t, you’re missing valuable data that could help you make lucrative changes to your website. You might think that gaining access to this information costs a fortune, but Google Analytics offers it [...]
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7 Ways to Get Better Results From the Emails You Send

Posted In MARKETING

It’s hard to imagine a communications strategy that doesn’t include email these days. Beyond internal uses, 41 percent of small businesses nationwide now use email to market to their customers, a nearly 25 percent increase from last year, a 2013 survey by AT&T shows. But managing email can be a major time sink — and [...]
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Are You Still Reaching Your Gmail Customers?

Posted In MARKETING

Gmail recently reorganized not only your inbox, but also those of your customers. Everyone’s incoming emails are now sorted into as many as five different tabs, with Gmail making the default call on which messages land where. So, what does this new delivery scheme — which affects some 425 million users — mean for your [...]
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Grab More Online Business With Landing Page Videos

Posted In MARKETING

When done right, videos are an attractive, effective online marketing tool. But do you know how to use them to attract more customers? Experience shows that adding one or more videos to your landing page (the first page that appears in response to a click, usually a click on a search engine results page or an [...]
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