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Why Your Small Business Needs Cyber Insurance

Posted In MONEY

Sometimes small-business owners feel invisible compared to more established brands. But when it comes to cyber crime, your business is just as visible -- and vulnerable -- as any Fortune 500 concern. Nearly one-third of all cyber attacks in 2013 targeted companies with fewer than 250 employees. Not only are small-business owners less likely to [...]
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How to Protect Your Small Business From the Heartbleed Bug

Posted In TECHNOLOGY

The Heartbleed Internet security bug has a scary name, but how does it affect you as a small business owner? Here’s what you should know about Heartbleed — and what you can do to protect yourself and your business. 1. What is Heartbleed? Engineers at Google discovered the the flaw and announced it to the [...]
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Skype Your Way to a Better Bottom Line

Posted In MOBILE & APPS

Since its release in 2003, Skype — the world’s first practical VoIP service with video — has enabled geographically distant colleagues to converse as close as face-to-face as possible without being in the same place at the same time. Businesses big and small have adopted and adapted the service to lower costs and increase revenues [...]
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In the Trenches: The Difficulty of Going Mobile

Posted In EMPLOYEES

We’ve all heard the news: Nearly a third of U.S.-based web traffic is mobile, PCs are dead, and if you aren’t using a touch screen, you aren’t cool. That means your small business needs to be “mobile friendly,” which generally requires enabling your employees to work via smartphone. The latter task is harder than it [...]
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9 Questions to Ask Before Hiring a Managed Service Provider

Posted In EMPLOYEES

When it comes to managing the technologies that support their enterprises, many small-business owners just throw up their hands and turn the job over to professionals. Generally speaking, using a managed service provider is a good idea. The owner of a small chain of pizzerias, for example, rarely has the time or the expertise to keep [...]
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The Pros and Cons of Using a Chromebook as Your Primary Work Computer

Posted In MONEY

So you’re thinking of replacing your laptop this year and the inexpensive Google Chromebook — a PC with the cloud-based Chrome operating system — is an enticing option. Nine models are currently available from four manufacturers (Acer, HP, Samsung, and Toshiba). The prices range from $199 to $329, with the exception of the Google Pixel, which [...]
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What to Test in Your Email Campaigns

Posted In EMAIL MARKETING

The most successful email marketing campaigns have at least one thing in common: They have been tested, analyzed, and retested. Granted, a high-quality product, a compelling offer, and a robust email list are contributing factors, too. But if you truly want to increase your email open and click-through rates and to convert prospects into buyers, [...]
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Why Small Businesses Should Care About Safer Internet Day

Posted In TECHNOLOGY

February 11 is Safer Internet Day. As the name suggests, its purpose is to “celebrate positive practices in digital media and technology and [to] grow public awareness that a safer, better internet depends on all of us.” This includes small business’s efforts to protect themselves and their customers by improving online privacy and security. Safer [...]
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