In the Trenches: Managing My Email

BrettSnyder by Brett Snyder on September 25, 2013
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At Cranky Concierge, we help clients by whatever means of communication — phone calls, text messages, tweets, emails — is necessary. Email is our main method of talking with people, but it’s also a giant time sink. Right now I need to get a better handle on my inbox.

Right before I started the company, I went on my honeymoon and didn’t check email for a couple of weeks. I returned to no more than 250 messages in my inbox. These days, however, I often receive that volume of correspondence in a single day. Frankly, it’s overwhelming.

Since we use Google Apps, I try to take advantage of Gmail’s filtering capabilities, but I get nervous. I worry that I’ll set up a filter incorrectly and accidentally file away important messages before I’ve read them. That happened a couple years ago, when the spam filter got a little too aggressive (on its own, not from my intervention). We lost customers because I didn’t see the emails until it was too late.

But the volume of email I receive today is simply too much for me to handle, so I need to do something. One area where I think I can make some headway is in our internal email processes. For example, our office chief is the employee who charges client credit cards, puts flights into our system for tracking, and records sales. So we all send emails directing him to do these things for our clients, and that creates a ton of clutter when a flood of replies comes through confirming receipt of the requests. Clearly, I could come up with a better system.

Of course, it also doesn’t help that I receive a ton of emails from PR people for the blog I write, the Cranky Flier. I try to unsubscribe to as many as I can, but it seems as if whenever I unsubscribe from one list, I get on two new ones. Separate accounts don’t help: I monitor all my email at the same place, and I don’t want to miss the one thing that matters, regardless of which email address it was sent to.

In the end, I just need to find a way to take control of the situation. What solutions work for you?

BrettSnyder

Brett Snyder is President and Chief Airline Dork of Cranky Concierge air travel assistance. Snyder previously worked for several airlines, including America West and United, before leaving to create a travel search site for PriceGrabber.com. Snyder did his undergrad at George Washington and earned his MBA from Stanford.

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